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The web real time communication (webRTC) market size is estimated to grow by USD 66,579.72 million at a CAGR of 48.89% between 2022 and 2027. The growth of the market depends on several factors, including the growing popularity of video and audio conferencing, the increasing proliferation of WebRTC apps in social media, and the rise in the number of connected devices. This is an open-source project that embeds real-time voice, texts, and video communications capabilities in web browsers. The technology enables peer-to-peer communication (P2P) among browsers. It does not require specialized software applications or browser plugins for communication.
They use JavaScript, application programming interfaces (APIs), and hypertext markup language (HTML) 5 to embed communication technologies within the browser. This technology helps in the easy exchange of audio, video, and data through browsers. The Internet Engineering Task Force (IETF) and Web real-time Communications group work on improving WebRTC. Currently, this is available in Chrome, Opera, and Mozilla Firefox web browsers. It is also available for apps on iOS and Android.
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The growing popularity of video and audio conferencing is notably driving the market growth. Voice and video conferencing are crucial for IT infrastructure and businesses to enhance communication and collaboration among employees, partners, and customers. This technology has developed considerably over the years and is available to the masses.
This is an open-source platform that allows P2P connection for voice and video conferencing. WebRTC-enabled applications obtain audio or video or any other data stream. Web RTC allows clients to access the stream through a microphone or a webcam through a peer-to-peer data channel. More than 70% of business-to-consumer (B2C) marketers and 90% of business-to-business (B2B) marketers use videos for marketing. The rise in the demand will foster the growth of the Market during the forecast period.
Increasing adoption of bring-your-own-device (BYOD) is the primary trend driving the market growth. BYOD encourages employees to bring their own devices to workplaces. More than one-third of the employers in the world provide devices, such as smartphones and tablets, to their staff. More than half of employers around the world encourage employees to bring their own devices to work. New communication technologies like WebRTC solutions offer professional standards of interactions and workflow across numerous remote devices. This technology ensures a high-quality experience for the users.
These solutions emphasize the lower-end processing power of a smartphone, which is required to send multiple signals to the users in a conversation. These solutions ease the burden by adjusting the frame rate and resolution supplied by the device. The technology also supports the BYOD trend that enhances communication tools in small businesses. Such factors are expected to contribute to Market growth during the forecast period.
The lack of high-end video conferencing features is the primary factor impeding the Market growth. Since WebRTC technology is in the nascent stages, it lacks a few high-end video conferencing features, such as access to numerous devices and networks. There has been an increase in the number of Internet-supported devices over the past few years. They face central processing unit (CPU) overload issues as the processor decodes, encodes, and dispenses video and audio at the same time.
The quality of the video and audio, and the sizes of the files create screen size issues. In cellular phones, the CPU stress (caused by numerous applications) leads to battery drain issues. Thus, the lack of sophisticated video conferencing features limits the use of WebRTC. Hence, the lack of these features is expected to challenge the growth of the market during the forecast period.
The market share growth by the video segment will be significant during the forecast period. These solutions allow video conferencing wherein the users can communicate through instant streaming feeds without downloading extra software or plugins. The technology has various advantages, which include reliable and high-quality video conferencing capabilities. WebRTC solutions are popularly used for integrating these calls through the web or mobile applications. This technology is an extension of the browser., unlike Skype and FaceTime, which are separate applications. This technology uses the browser as a video conferencing endpoint. Video conferencing in WebRTC uses three HTML APIs, such as getUserMedia, RTCPeerConnection, and RTCDataChannel, that are built into the browser. These APIs help capture this information and locate users to communicate and transmit streaming data to another browser.
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The video segment was valued at USD 592.72 million in 2017 and continued to grow until 2021. This technology is open-source, and the WebRTC video conferencing data is transmitted in an encrypted form over WebRTC using a standardized protocol known as Datagram Transport Layer Security (DTLS). This protocol is available in all the browsers that support WebRTC. WebRTC video conferencing solutions provide superior, secure, and affordable video conferencing facilities, as compared with other options available in the market. Such factors will drive the segment during the forecast period.
In 2022, mobile devices had the highest adoption of these solutions due to their increasing use. They focus on enhancing mobile platforms for efficient voice and video conferencing. Previously, implementing real-time voice and video on mobile devices was complicated, but WebRTC simplifies the process. It requires device tuning to reduce acoustic echo and utilizes voice and video codec licenses. Ericsson Research launched Bowser, the first WebRTC-enabled browser for mobile devices, compatible with hybrid applications across mobile platforms. WebRTC is available on Android and iOS devices, allowing real-time on web applications and instant communication with other devices. The global market on mobile platforms is expected to grow significantly due to the rising demand for web-based real-time communication.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America, including countries like the US and Canada, is known for its advanced technological adoption. The region's high disposable income has driven the demand for conferencing for both personal and business purposes. Small and medium-sized organizations are focusing on digitalization and utilizing conferencing for product promotions. Web application vendors in North America leverage these to develop affordable and platform-independent products. Compared to other parts of the world, there is significant adoption of WebRTC by small and medium-sized enterprises in the region.
The Market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Oracle- The company offers MiCollab and MiTeam Meetings.
Anthology- The company offers products under the brand Blackboard Inc.
Apple- The company offers Apple Safari WebRTC.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the market growth and trends opportunities from 2017 to 2027.
The Market faces challenges with interoperability issues but is bolstered by the adoption of Unified Communication and Collaboration (UCC) solutions. The integration of VoIP apps and IoT technologies enhances communication capabilities.
Companies like CP Communications offer innovative solutions such as the Virtual Media Center and FastReturn to address the needs of large enterprises. The messaging & file sharing solution segment caters to diverse communication needs. Industries like healthcare benefit from solutions like SimplyDoc, which leverages WebRTC for P2P connections, voice and video calling, and data transfers. The market also explores opportunities in Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), indicating a dynamic future for these technologies.
Web Real Time Communication (webRTC) Market Scope |
|
Report Coverage |
Details |
Page number |
176 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 48.89% |
Market growth 2023-2027 |
USD 66,579.72 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
48.25 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, Canada, India, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
ALE International, Alphabet Inc., Anthology Inc., Apple Inc., AT and T Inc., CafeX Communications Inc., Cisco Systems Inc., Enghouse Systems Ltd., Hewlett Packard Enterprise Co., International Business Machines Corp., Microsoft Corp., Mitel Networks Corp., Oracle Corp., Plivo Inc., Quobis Networks SLU, Ribbon Communications Inc., Sangoma Technologies Corp., Telefonaktiebolaget LM Ericsson, Twilio Inc., and Avaya Inc. |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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