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The Liquid Packaging Carton Market size is estimated to grow by USD 4.62 billion at a CAGR of 6.57% between 2023 and 2027. The market is driven by concerns over plastic waste's environmental impact, prompting a shift towards eco-friendly solutions. Changing lifestyles and demographics fuel demand for innovative packaging solutions. Additionally, the expanding food processing industry necessitates efficient liquid packaging solutions to meet evolving consumer demands.
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This market report extensively covers market segmentation by type of packaging (long-term shelf life and short-term shelf life), type (brick liquid carton, gable top carton, and shaped liquid carton), and geography (North America, Europe, APAC, Middle East and Africa, and South America).
The long-term shelf life segment is estimated to witness significant growth during the forecast period. The global liquid packing carton market is expanding because of the growing prevalence of its long shelf life. For a long period, these containers are produced to maintain the quality and freshness of liquid products, providing consumers with convenience and lowering product waste.
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The long-term shelf life segment was the largest segment and was valued at USD 6.96 billion in 2017. The general USAge of long-term shelf-life packaging for goods such as ultra-high temperature (UHT) milk, fruit juices, soups, and sauces makes it an option of choice for producers wishing to expand their markets and improve distribution networks. The demand for long-term shelf-life liquid packaging cartons is expected to increase, hence, driving the growth of the market in focus during the forecast period.
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North America is estimated to contribute 34% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The regional market is expected to grow significantly during the forecast period. In particular, the scope of product use in this region is being expanded by the growing demand for packaged food and beverages as a result of changing lifestyles and an increase in organized retail. Furthermore, the shift away from single-use plastics in favor of recyclable and biodegradable liquid packing cartons was being sparked by an increase in environmental awareness. Such factors are expected to propel the growth of the market in North America during the forecast period.
The market witnesses significant demand driven by various factors. Milk cartons remain essential for milk consumption, while fruit-based juices and soft drinks cater to diverse tastes. Sustainability trends prompt innovations like paperboard cartons with poly-coating, ensuring longer shelf life and reducing contamination risks. Creative designs appeal to a younger crowd, while liquid meals meet convenience demands. With rising disposable incomes and environmental awareness, eco-friendly options gain traction, particularly in developing countries. Aseptic packaging addresses oxidation concerns, preserving flavor and nutrients. In regions like Asia-Pacific, where consumer expenditure is growing, the demand for liquid packing cartons with long shelf life continues to rise.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market is experiencing a surge due to heightened concerns over plastic waste's environmental impact. This growing awareness is reshaping consumer and governmental attitudes toward sustainable packaging solutions. Liquid cartons emerge as a compelling alternative, given their eco-friendliness and recyclability, addressing these environmental challenges. With their paperboard construction and reduced plastic usage, liquid cartons offer a greener packaging option for various beverages and liquids. The escalating consciousness surrounding plastic waste's environmental repercussions is anticipated to propel the market's growth trajectory in the coming years, encouraging further innovations in sustainable packaging solutions.
The growth of aseptic packaging is a key trend in the market. In view of its many benefits, particularly for dairy and beverage industries, aseptic liquid packing has become a major trend in the world market. Aseptic packing involves sterilizing liquid items and carton components separately to maintain a sterile environment inside the carton.
With these products consisting of recycled, renewable materials, demand for aseptic cartons will also increase as a result of environmental awareness and the focus on sustainability. These elements are causing aseptic liquid packing cartons to become more widely used on the market in focus. Owing to such reasons, the market in focus is expected to witness significant growth during the forecast period.
The competition from alternative packaging materials is a major challenge in the market. Competition from other packaging materials, including plastics, glass, and metal, is having a negative impact on the global liquid packing cartons. Each material has certain qualities and benefits that some manufacturers or customers might select for a given application.
However, certain liquid products benefit from the strength and quality feel of metal packaging. With the wide variety of available materials, it may be difficult for liquid cartons to maintain their market share and attract customers in a broad range of sectors. The availability of alternative materials is expected to witness a significant hindrance in the growth of the market in focus during the forecast period.
The market growth analysis report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Billerud AB - The company offers liquid packaging cartons such as aseptic cartons, and paperboard cartons.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Milk cartons and fruit-based juices cater to the fitness-conscious and those embracing veganism. Sustainability trends push for eco-friendly options, while creative designs attract the younger crowd. Innovations ensure longer shelf life and safety during transportation, addressing oxidation concerns. These cartons accommodate various liquids, from soft drinks to oils, ensuring consumer safety and environmental friendliness. With rising consumer expenditure in developing countries like Asia-Pacific, the demand for such cartons grows. From gable-top to poly-coated paper packaging, the market offers solutions for diverse needs, ensuring freshness and convenience without the need for refrigeration.
The market caters to diverse needs and preferences. Milk consumption remains a staple, while fitness enthusiasts drive demand for liquid meals and fruit-based juices. Soft drink consumption and alcoholic beverages also contribute significantly to the market. Safety during transportation is crucial, prompting advancements in packaging materials like plastic coatings and glass solutions. From carbonated drinks to dairy goods and tomato sauce, these cartons preserve flavor and nutrients while ensuring convenience. With rising disposable income and sustainability concerns, eco-friendly options gain traction. Innovative designs and materials address contamination risks and offer longer shelf life, meeting the demands of consumers seeking freshness without the need for refrigeration.
The market forecasting report covers market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Liquid Packaging Carton Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.57% |
Market growth 2023-2027 |
USD 4.62 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.65 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 34% |
Key countries |
US, Canada, China, Germany, and the UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adam Pack S.A., Assemblies Unlimited Inc., Billerud AB, Coesia SpA, Elopak ASA, Greatview Aseptic Packaging Co. Ltd., Klabin S.A., Mondi Plc, Nippon Paper Industries Co. Ltd., Pactiv Evergreen Inc., Polyoak Packaging Group Pty Ltd., Refresco Group BV, Sealed Air Corp., SIG Group AG, Smurfit Kappa Group, Stora Enso Oyj, Swiss Pac Pvt. Ltd., Tetra Laval SA, UFlex Ltd., and Visy Industries Australia Pty Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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