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According to the market research analysts at Technavio, the global point-of-sale (POS) receipt printer market is anticipated to witness impressive growth and will post a CAGR of nearly 9% over the forecast period. The majority of vendors in the retail and hospitality sector are increasingly focussing on providing a personalized and interactive experience for their customers. The installation of advanced POS systems with printers allow merchants to focus on a variety of customer-oriented campaigns like offering discount vouchers with printed bills, which contributes in growing and expanding the customer base. Additionally, the POS terminals also enable loyalty programs for customers that leads to cross-selling and up-selling of products with printed details. Moreover, POS receipt printers allow retail and fast food chains to attract customers and analyze buying behaviour by storing data and information using terminals. As printed POS receipts increase brand awareness and help in building customer loyalty, its adoption is expected to increase over the next four years.
One of the recent trends contributing to this market’s growth is the increase in use of erasable printing technology. With growing environmental concerns, several companies around the world are developing new technologies to curb paper wastage to reduce the overall carbon emissions. The erasable printing technology helps remove printed content or ink on a page using heat through the heat plate placed in the printer. In addition, the technology also benefits the vendors’ paper exports and stock keeping costs.
The global POS receipt printers market is quite fragmented due to the growing presence of SMEs across the globe. The competitive environment is expected to intensify with the expansion of Zebra and other small vendors in the global POS receipt printer market. The vendors compete on the basis of product quality, pricing strategies, product portfolio, and R&D. Also, several international manufacturers are expanding their presence in developing countries like India and China to cater to the local demand. The end-user industries of POS receipt printers are growing rapidly in emerging economies, leading to the growing demand for POS receipt printers.
Key vendors in this market are -
Other prominent vendors in the market include Bixolon, BOCA Systems, Cognitive TPG, NCR, POSX, Pertech Industries, Woosim Systems, Xiamen Rongta Technology, and Zebra.
During 2015, the thermal POS receipt printer segment accounted for the majority of market shares and will continue to lead the market in the coming years. Thermal printers using direct printing and heat-sensitive technology to print receipts and also has many advantages over impact receipt printers like high speed and low noise. Also, thermal printers are available with advanced technology like Bluetooth, Wi-Fi, and cloud, leading to their increased demand from the hospitality and retail sectors.
In terms of geography, North America was the highest revenue contributing region and is expected to continue its dominance until the end of 2020. The proliferating restaurant industry in the region is one of the primary factors boosting the sales of POS receipt printers. Moreover, the retail landscape in North America has changed drastically over the years as most consumers have started using smartphones to compare prices and product reviews on the social media before buying product in stores. This has led the majority of large retail players to incorporate different technologies to provide enhances the overall customer shopping experience. The bleak outlook of the traditional retail format has impelled merchants to adopt POS systems.
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One of the vital components of a point of sale (POS) system is the receipt printer, which helps in retail checkout. In a retail store, once a customer swipes his/her credit/debit card, the receipt printer prints a slip or a customer receipt confirming the purchase and the payment. Since most restaurants, hospitals, clothing outlets, and other retail stores accept cards as the preferred mode of payment, the demand for POS receipt printers will increase significantly over the next few years. Common types of printers used are thermal printers and dot matrix/impact printers. Thermal printers are the most commonly utilized POS receipt printers as they help to improve customer experience and saves time.
The report, global POS receipt printers market, is a part of Technavio’s new research areas portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as agricultural equipment, furniture and home furnishing, health and wellness, home kitchen and large appliances, lab equipment, and outdoor gear. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Geographical segmentation
PART 07: Market segmentation by product
PART 08: Market segmentation by end-user
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Key vendor analysis
PART 16: Appendix
PART 17: Explore Technavio
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