Overview of the bottled spring water market
According to the market research analysts at Technavio, the global bottled spring water market will witness impressive growth and will post a CAGR of more than 7% over the forecast period. The health benefits associated with the consumption of spring water is one of the key factors driving this market’s growth. Spring water is collected from natural, mountain, or artesian springs. Some of the benefits associated with drinking spring water is that it is devoid of contaminants usually found in drinking water as it comes from water that flows to the surface from a clean underground water source. Moreover, the water is also rich in minerals that are extremely beneficial for the body. Also, spring water has a neutral or slighly alkaline pH, which helps in neutralizing the acidity in the body and reduces the damage caused by free radicals.
The introduction of a variety of new flavors of spring water in the market is of the recent trends gaining significant traction. The vendors in the market are constantly striving to come up with new flavors of spring water to cater to the changing consumer preferences and to keep the consumers interested in the market. For instance, in October 2016, Ice River Springs announced the launch of its new product Ice River Green. The product is available in three flavors - lemon, lime, and orange tangerine. Similarly, Imperial Spring Water launched spring water products flavored like alcoholic beverages, and the flavors included Gin & Tonic, Pastiche, Whiskey & Cola, and Rum & Cola, and Rosé. The products, however, contain no alcohol, artificial flavors, or added sugar. With the advent of such flavors of bottled spring water, the market is likely to have a positive outlook over the next few years.
Competitive landscape and key vendors
The global bottled spring water market is highly dynamic as it is subject to rapid changes in consumer demand and preferences. The market is highly fragmented because of the presence of numerous small and large vendors. According to the bottled spring water industry analysis research report, the vendors in the market compete on the basis of factors such as price, quality, innovation, reputation, and distribution. The intense competition among the vendors in the market often encourages them to reduce their product prices, negatively affecting margins and market growth.
Key vendors in this market are -
- Coca-Cola
- Danone
- Nestlé
- The Mountain Valley Spring Company
- Tibet Water Resources
Other prominent vendors in the market include Aqua Gold, Boreal Water Collection, Icelandic Water Holdings, Isbre Holding, Suntory Group, and VOSS of Norway.
Product segmentation and analysis of the bottled spring water market
- Unflavoured bottled spring water
- Flavored bottled spring water
The unflavoured bottled spring water segment accounted for the majority of market shares during 2016 and will continue to lead the bottled spring water market value until the end of 2021. As spring water is mostly consumed for the health benefits it offers, most health-conscious consumers prefer the unflavoured version of spring water.
Geographical segmentation and analysis of the bottled spring water market
In terms of geography, the Americas was the leading revenue-contributing region in the market during 2016 and is likely to dominate the market over the coming four years. The market is witnessing increasing investment by some of the leading players, such as Nestlé Waters, which is expected to contribute to its growth in the region. The bottled spring water market growth in the Americas and especially in countries like Mexico, Canada, and Argentina is attributed to the lack of confidence in the purity of public water supplies and the convenience of consuming bottled spring water.
Key questions answered in the report include
- What will the market size and the growth rate be in 2021?
- What are the key factors driving the global bottled spring water market?
- What are the key market trends impacting the growth of the global bottled spring water market?
- What are the challenges to market growth?
- Who are the key vendors in the global bottled spring water market?
- What are the market opportunities and threats faced by the vendors in the global bottled spring water market?
- What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
- What are the key outcomes of the five forces analysis of the global bottled spring water market?
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