Global Fruit and Vegetable Mixed Juices Market 2016-2020
Overview of the global fruit and vegetable mixed juices market
Technavio’s market research analyst predicts the global fruit and vegetable mixed juices market to grow steadily at a CAGR of more than 3% between 2016 and 2020. Fruit and vegetable mixed juices are gaining traction among people due to their low sugar and high nutrient content. The surging demand for fruit and vegetable mixed juice products will continue during the forecast period with several vendors are coming up with new products to cater to the growing demand for such health products. Very few consumer segments are aware of the benefits of fruit and vegetable mixed juices. This has propelled vendors in the market to come up with several marketing and advertising activities to increase the consumer knowledge about the benefits of these products. Blueberry and karela or bitter gourd juices are widely accepted among diabetic patients in India. Besides, juices such as carrot blueberry juice are also gaining huge prominence among consumers.
In terms of geographical segmentation, the Americas leads the fruit ad vegetables mixed juices market. Factors like surge in demand for convenient and healthy food options, rise in the number of juice bars, and new product launches are driving the growth of the market in the Americas. People in the Americas consume a variety of juices, which has propelled manufacturers to come up with new products. Vegetable juices are the most consumed juices because of their low calorie content. Besides the US, countries such as Brazil, Canada, and Mexico are the major consumers of juices in the region.
Competitive landscape and key vendors
The global fruit and vegetable mixed juices market is extremely competitive and fragmented due to the presence of numerous international and regional players. The market is primarily dominated by the key global players, who are extending their presence worldwide, especially in the fast-developing countries in APAC, Africa, and Latin America. These leading vendors have a competitive edge over regional players in terms of quality and pricing. The competitive environment in this market will intensify further in the coming years with the increase in product extensions and technological innovations. Also, the global players are expected to grow inorganically by acquiring regional or local players.
Leading vendors in the market are -
- Fresh Del Monte Produce
- Dr Pepper Snapple
Other prominent vendors in the fruit and vegetable mixed juices market include Antartic, Bionade, Boller, Chegworth Valley, Copella, Firefly Tonics, Fruitapeel, Refresco Gerber, Spumador, Wild & Co., and Zipperle.
Product segmentation and analysis of the fruit and vegetable mixed juices market
The ambient segment dominates the fruit and vegetable mixed juices market and accounted for the largest market share in 2015, in terms of revenue. The ambient juice products have a shelf life of more than one year. Also, several companies are coming up with new packaging innovations to improve the shelf life of juice products. Recently, Metsä Board has introduced a new packaging concept, called the elevated drink box, through which the consumers can easily and conveniently enjoy beverages.
Segmentation by distribution channel and analysis of the fruit and vegetable mixed juices market
- Supermarkets and hypermarkets
- Independent retailers
- Convenience stores
Supermarkets and hypermarkets are the most popular distribution channels for fruit and vegetable mixed juice products. Much of the segment’s growth is due to the high growth of organized retail in developed and developing economies. In the US, the number of supermarkets is increasing significantly, which has subsequently increased the product sales through these retail formats. The sales of fruit and vegetable mixed juice through the online channel are set to grow during the forecast period with the rising number of internet users and the penetration rate of internet.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global fruit and vegetable mixed juices market?
- What are the key market trends impacting the growth of the global fruit and vegetable mixed juices market?
- What are the challenges to market growth?
- Who are the key vendors in the global fruit and vegetable mixed juices market?
- What are the market opportunities and threats faced by the vendors in the global fruit and vegetable mixed juices market?
- Trending factors influencing the market shares of the Americas, APAC, Europe, and MEA.
- What are the key outcomes of the five forces analysis of the global fruit and vegetable mixed juices market?
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