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The global cosmetic packaging market size is forecast to increase by USD 22.91 billion at a CAGR of 11.71% between 2023 and 2028.
The market's growth is influenced by various factors, including the expanding e-commerce and social media marketing landscape, the heightened emphasis on innovative cosmetic packaging designs, and the upward trend in spending on cosmetics and personal care products. These elements collectively drive the market's trajectory, highlighting the significance of digital marketing strategies, creative packaging solutions, and consumer expenditure patterns in shaping the cosmetics industry's evolution.
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The market is propelled by the growing demand for eco-friendly solutions like green packaging and glass packaging, driven by rising environmental consciousness. Luxury packaging caters to premium segments, while innovative designs such as 3D printing and hot stamping enhance brand positioning. Challenges include managing plastic waste and ensuring recyclability amid stringent regulations. Despite trends favoring sustainable materials, balancing aesthetics and functionality remains crucial, especially for cosmetic brands seeking differentiation in a competitive market, particularly in the skincare and personal care & grooming segments. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing e-commerce and social media marketing is notably driving the market. E-commerce emerges as a pivotal driver in fostering brand consciousness among consumers, catalyzing the demand for innovative packing solutions across various industries. The surge in online shopping preferences amplifies sales of cosmetic products, fueling growth in the market. Cosmetic manufacturers, keen on product safety, rely on eco-friendly cosmetic packaging solutions for secure delivery through extensive supply chains. Some of the main types of packing used by e-commerce companies include luxury packing, glass, paper & board-based packaging.
Moreover, social media marketing investments by cosmetic vendors extend market reach, especially in urban and rural areas. Major e-commerce platforms like Amazon, Nykaa, and Flipkart bolster consumer convenience with seamless delivery and return services, propelling the cosmetic industry's expansion and opening avenues for cosmetic packing companies. In response, companies prioritize quality packing solutions that minimize plastic waste and encourage recyclability, emphasizing attractive designs for online presentation and consumer engagement. Hence, such factors will drive market growth during the forecast period.
Rising awareness of sustainable and eco-friendly cosmetic packaging solutions is an emerging trend in the market. In several countries, packing manufacturers have to deal with environmental and sustainability issues. In addition, numerous cosmetic product manufacturers prefer eco-friendly packing materials that provide opportunities for promoting environmental sustainability.
Moreover, sustainable packing enables consumer goods manufacturers to improve their brand image and reduce their carbon footprints. In addition, environmental concerns have led to the adoption of recyclable materials for packing. Therefore, these factors encourage companies to develop new packing solutions that cause less environmental impact. Hence, such factors will drive the market growth during the forecast period.
The availability of counterfeit cosmetic packaging products is a major challenge hindering the market. Illegal selling and counterfeiting of cosmetic items have been rising across the globe. In addition, the proliferation of cosmetic product sales through e-commerce channels has provided new dimensions to counterfeit packaged products. Therefore, such products are gaining popularity as they are available at great discounts, which attracts customers.
However, the use of such products may result in health issues such as allergies and skin problems among consumers. In addition, with the growing sales of these counterfeit products, customers may not be able to differentiate them from genuine products. Furthermore, these fake and replicated products are available at much lower prices than actual cosmetics, as they are made of low-quality petrochemicals with low production costs. Hence, such factors will hinder the market growth during the forecast period.
The skin care segment is estimated to witness significant growth during the forecast period. The global market is continuously changing to meet the diverse needs of skincare products. In addition, factors such as surging demand for personalized solutions and growing e-commerce further boost the segment. Furthermore, consumers seek specialized products requiring unique packing formats, while online sales necessitate robust and visually appealing designs to stand out and ensure secure delivery.
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The skin care segment was the largest segment and was valued at USD 8.85 billion in 2018. Moreover, the skincare segment of the global market witnessed a surge in eco-friendly solutions, captivating consumer attention. For example, in May 2023, Albea Group unveiled the Twirl refillable jar packing, addressing the rising demand for sustainability and convenience. In addition, this innovative solution provides users with a reusable option, blending sleek design with practicality. Furthermore, by embracing refillable features, the Twirl jar not only enhances user experience but also minimizes environmental impact. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
Based on the material, the market has been segmented into glass, metal, plastic, and others. The glass segment will account for the largest share of this segment. The demand for the glass segment is mainly driven by an increase in demand for premium and recyclable cosmetic packing. In addition, for luxury cosmetic packing, glass is used instead of metal and plastic owing to its finished look and quality. Moreover, glass is used as a differentiating factor for the aesthetic appeal of the product packing. Thus, this is expected to create huge opportunities for perfumery and cosmetic packing companies. In addition, plastic and metal packing are substitutes for rigid glass packing solutions. Furthermore, companies in the market are focusing on the development of eco-friendly and economical plastic packing solutions. Hence, such factors are fuelling the growth of this segment which in turn drives the market growth during the forecast period.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The rising population in Asian countries, especially in China and India, among other countries, is anticipated to grow significantly over the next two decades. In addition, the per capita income in the region has been increasing continuously for the past five years. Moreover, increasing GDP per capita is improving living standards in China and India, which may fuel the regional demand for cosmetic and personal care products in the coming years.
In addition, countries such as China, India, Japan, South Korea, Australia, and Indonesia are increasingly witnessing growth in their retail and manufacturing sectors. Furthermore, in the retail sector, the aesthetic appeal of the packaging of products attracts more customers. Therefore, this is creating demand for cosmetic packing with attractive graphics for the products. Hence, such factors are driving market growth in North America during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
A Packaging Group: The company offers cosmetic packaging such as a 0.25cc round airless treatment pump bottle and a 9 grid eyeshadow palette.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
AG Poly Packs Pvt. Ltd., Albea Services SAS, Altium Packaging, Amcor plc, AptarGroup Inc., Ball Corp., Berry Global Inc., Cosmopak USA LLC, Dow Chemical Co., DS Smith Plc, Gerresheimer AG, Graham Blowpack Pvt. Ltd., HCP Packaging, Libo Cosmetics, Quadpack Industries SA, Silgan Holdings Inc., SKS Bottle and Packaging Inc., Sulapac Oy, TriMas Corp., Verescence France, and Vimal Plastics
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report encompasses the entire market adoption cycle, ranging from the initial innovator phase to the subsequent laggard stage. It emphasizes adoption rates across various regions, determined by penetration levels. Additionally, the report outlines essential purchasing factors and factors influencing price sensitivity. This aids companies in assessing and formulating effective growth strategies.
Customer Landscape
The market report forecasts market growth by revenue at global, regional & country levels and provides a market growth analysis of the latest trends and growth opportunities from 2018 to 2028.
The cosmetics packaging industry is dynamic, with consumer preferences driving innovation in design and materials. This plays a vital role in capturing the consumer's attention through graphical packaging designs. Both primary and secondary packaging are crucial for the aesthetic appeal and functionality of cosmetic products. There is a shift towards more sustainable options, such as paper & paperboard-based packaging, driven by environmental norms and consumer consciousness. The rise of digital transformation and social media influencers has also led to more specialized and customized cosmetic packaging. However, the industry faces challenges such as stringent norms on single-use plastics and microbeads, which harm the marine environment. Despite these challenges, the cosmetics industry continues to innovate to meet consumer demand for eco-friendly and attractive solutions.
Moreover, the Cosmetics and Personal Care Industry is witnessing significant changes in packaging trends due to various factors. Aesthetic appearance and innovations in materials are driving the shift towards green packaging solutions and products with longer shelf life. The industry is also influenced by consumer behavior, including preferences for efficient and smart solutions. However, restraining factors such as multi-layered packaging and regulations like the phase-out of microbeads are impacting the market. Manufacturers are focusing on durable and safe cosmetic packaging solutions, including jars, tubes, bottles, and pumps & dispensers, to meet consumer demands and regulatory requirements.
Market Scope |
|
Report Coverage |
Details |
Page number |
172 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.71% |
Market Growth 2024-2028 |
USD 22.91 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.91 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 38% |
Key countries |
US, China, Germany, UK, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
A Packaging Group, AG Poly Packs Pvt. Ltd., Albea Services SAS, Altium Packaging, Amcor plc, AptarGroup Inc., Ball Corp., Berry Global Inc., Cosmopak USA LLC, Dow Chemical Co., DS Smith Plc, Gerresheimer AG, Graham Blowpack Pvt. Ltd., HCP Packaging, Libo Cosmetics, Quadpack Industries SA, Silgan Holdings Inc., SKS Bottle and Packaging Inc., Sulapac Oy, TriMas Corp., Verescence France, and Vimal Plastics |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
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