Overview of the global flat pouches market
According to Technavio’s market research analysts, the global flat pouches market will grow at a CAGR of more than 4% during the predicted period. Flat pouches are gaining huge prominence in the packaging industry owing to the increase in demand for convenient packaged products among consumers. Consumers prefer pouches as they are convenient to use, consume, carry, store, and dispose. Flat pouch packs are lightweight and also consume less space other packaging materials. Also, vendors can transport more products with the use of flat pouch packs and minimize their transportation expenses and enhance profit margins. Moreover, the introduction of innovative features, such as zip seal closures and side closures, has augmented the adoption and sales of flat pouches in offices, restaurants, and the pharmaceutical industry.
The packaging companies are focusing towards the development of premium pouches. They are using new and advanced packaging materials and selling these quality products at 3%-4% premium rates. These high-quality products have the highest adoption rate from military and pharmaceutical sectors as they require a longer shelf life. Vendors are coming up with innovative products as these sectors require a wide range of films that are appropriate for oxygen and moisture-sensitive goods. With the growing adoption of new materials for barrier protection and prolonged shelf life, the flat pouches market will also witness a huge growth in the coming years.
Competitive landscape and key vendors
The global flat pouches market is extremely fragmented because of the presence of several domestic and international vendors who compete on the basis of product differentiation, portfolio, and pricing. The growing demand for convenience and packaged food across the globe is offering tremendous growth potential for the market players. Competition in the market is expected to intensify in the coming years and has compelled vendors to distinguish their products in terms of convenient handling, content safety, visual appeal, and product variety. Also, the need for high initial capital investments will restrict the entry of new players in the market during the forecast period.
Leading vendors in the market are -
- Amcor
- Bemis
- Sealed Air
- Sonoco
- The Vacuum pouch
Other prominent vendors in the flat pouches market include AK Products, Associated Bag, Bison bags, Constantia Flexibles, InterPlas.com, Montage, Pouch Dynamics, Swisspac, Tyler packaging, and Universal plastic bags.
Segmentation by end-users and analysis of the flat pouches market
- Food
- Pharmaceuticals
- Consumer goods
In terms of revenue, the food segment dominates the flat pouches market and occupied around 49% of the total market share in 2015. The ability of flat pouches to extend the shelf life of condensed milk powder, sugar, and coffee will lead to its increased preference during the forecast period. The increasing use of single-serve concept in the food and beverages packaging industry has enhanced the application of flat pouches. For instance, companies like Café Coffee Day are using sugar sachets and coffee sachets in flat pouches, which can be used as a unit dose. The growing focus towards the preservation of product freshness will boost the usage of flat pouches in the food sectors over the next four years.
Geographical segmentation and analysis of the flat pouches market
- APAC
- Europe
- North America
- ROW
APAC occupied around 32% of the overall market revenue in 2015 and is anticipated to grow at a rapid growth rate in the coming years. Much of the region’s growth comes from the rising population and the recent surge in consumption of beverages, which is boosting the demand for flexible packaging products, including flat pouches, especially used for the packaging of milk powder and sugar. Also, several food manufacturing companies in the region prefer flexible packaging over rigid packaging because of its cost-effectiveness.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global flat pouches market?
- What are the key market trends impacting the growth of the global flat pouches market?
- What are the challenges to market growth?
- Who are the key vendors in the global flat pouches market?
- What are the market opportunities and threats faced by the vendors in the global flat pouches market?
- Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
- What are the key outcomes of the five forces analysis of the global flat pouches market?
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Flat pouches are made of flexible materials that can easily change shape, based on the nature of the product being packaged. As consumers look for products that are easy to open, consume, store, carry, and dispose of, there is an augmented demand for flat pouches as they are convenient to use. Most pouches undergo a detailed conversion process including printing, lamination, layering, and extrusion to develop different types of packaging products with varied features, such as spout and fitments, zippers, slider closures, and release valves. Amcor and Coveris are some of the leading players identified in this market space.
The report, global flat pouches market, is part of Technavio’s transportation and logistics research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as logistics, packaging, transportation and distribution, and warehouse and storage. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.