Outlook of the global liquid packaging board market
Technavio’s market research analyst predicts the global liquid packaging board market to grow at a CAGR of around 4% during the forecast period. The growing global demand for beverages is one of the major factors boosting the global liquid packaging board market. Liquid packaging boards are used for the safe storage of liquid products like water, dairy products, soft drinks, fruit juices, sauce, and puree. An increase in the preference for ready-to-cook packaged food and drinks by consumers will result in the moderate growth of this market during the predicted period.
The rising demand for single-serve packs will also aid in the growth of this market until 2020. The recent increase in the number of single-person households has led to the augmented demand for single serve packs in various consumer products of the mass consumption branded category. This preference for single serve packs fuels opportunities for brand switching, which in turn will spur the revenue generating capacity of the vendors.
Segmentation by application and analysis of the liquid packaging board market
In 2015, the dairy products segment dominated this market in terms of application and is envisaged to account for an impressive market share of more than 73% by 2020. The growing use of dairy products and the rising need to enhance their shelf life are the key factors spurring the demand for liquid packaging board in this segment.
Geographical segmentation of the liquid packaging board market
- APAC
- Europe
- North America
- ROW
In this market research, analysts have estimated the European region to account for a market share of nearly 35% by 2020. In Europe, factors such as the high purchasing power of consumers and the growing demand for alternative drinks will impel market growth. However, by 2020, it is envisaged that the APAC region will exhibit the highest market growth rate. The rapid growth of this market in APAC will be driven by the populace’s augmented demand for dairy products.
Competitive landscape and key vendors
The global liquid packaging board market is highly fragmented due to the presence of many regional and global providers. Factors like innovation and product characteristics will play a major role in differentiating the products of different vendors. In this market, the vendors invest in R&D to build innovative and feasible packaging products.
The leading vendors in the market are-
- BillerudKorsnas
- Mondi
- Evergreen Packaging
- International Paper
- Smurfit Kappa
Other prominent vendors in the market include BOBST, Bulleh Shah Packaging, Elopak, Greatview Aseptic Packaging, Klabin, Mayr-Melnhof Karton, Molopak, Roxcel, SAMA Marketing e Produzione, SIG Holdings, Stora Enso, and Weyerhaeuser.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global liquid packaging board market?
- What are the key market trends impacting the growth of the global liquid packaging board market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the global liquid packaging board market?
- Trending factors influencing the market shares of Europe, North America, APAC, and ROW.
- What are the key outcomes of the five forces analysis of the global liquid packaging board market?
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