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The report includes a comprehensive outlook on the Baby Stroller and Pram Market, offering forecasts for the industry segmented by Distribution Channel, which comprises offline and online. Additionally, it categorizes End-user into baby comfort stroller, baby buggies, baby comfort pram, baby 3-wheeler stroller, and baby tandem stroller, and covers Geography regions, including North America, Europe, APAC, South America, and Middle East and Africa. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments. It also includes an in-depth analysis of driver (changing lifestyles coupled with rise in single-parent and nuclear families), trends (increasing demand for eco-friendly strollers), and challenge (the growing popularity of baby carriers).
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the Baby Stroller And Pram Market. One of the major company in the market include:
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Artsana Spa, Baby Trend Inc., Bugaboo North America Inc., Combi Corp., Doona USA, Dorel Industries Inc., Goodbaby International Holdings Ltd, Graco Children products inc, HunyHuny Overseas Pvt. Ltd., Inglesina USA Inc., Kolcraft Enterprises Inc., Mamas and Papas Ltd., Newell Brands Inc., Nuna International BV, Pigeon Stroller, Silver Cross (UK) Ltd., SND Digital Retails LLP, Bumbleride, and Mercedes Benz Group AG
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Our researchers analyzed the data with 2023 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The changing lifestyles coupled with the rise in single-parent and nuclear families is the key factor driving market growth. While caring for their infants and toddlers, single-parent households and nuclear families must juggle a variety of responsibilities. As a result, parents seek out baby care solutions that might make their lives easier and more convenient. Transporting the youngster from one location to another is one of their main worries. The most popular options among parents for easily and comfortably transporting infants are strollers and prams.
Moreover, market players place a strong emphasis on meeting the needs of nuclear and single-parent households, which often includes extra features like extra straps and UV-blocking shades. The growing number of nuclear families and single parents globally is driving the demand for baby strollers and prams, and it is expected to contribute significantly to the market's growth during the forecast period.
Increasing demand for eco-friendly strollers is the primary trend shaping market growth. Eco-friendly strollers are new and trending products that have gained extreme popularity among environment-conscious customers. Market players operating in the baby stroller category emphasize meeting safety standards and providing eco-friendly baby strollers to customers.
For example, a player named Bumbleride offers eco-friendly strollers that are made using recycled polyester that is formed from post-consumer water bottles. Strollers are eco-friendly and are not harmful to babies. The new trend of using eco-friendly baby products, including baby strollers, may lead to growth in demand for this type of stroller in the global baby stroller and pram market during the forecast period.
The growing popularity of baby carriers is a challenge that affects market growth. The major alternative option for baby strollers and prams is a baby carrier. Baby carriers have witnessed high demand among parents over the years across the globe. A baby carrier is a supporting and portable seat that is worn by an adult for carrying an infant with comfort and ease. These baby carriers also help in great mobility in crowded places as parents can move around easily, which is difficult with baby strollers.
Furthermore, the global baby carrier market was valued at USD 835.64 million in 2019 and is anticipated to grow significantly owing to the rising awareness of the benefits associated with baby carriers. Therefore, this could lead to a decrease in the demand for baby strollers and prams during the forecast period, which may impede the growth of the market in focus during the forecast period.
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The market share growth of the offline segment will be significant during the forecast period. Customers prefer purchasing strollers and prams from specialty stores due to the product's insight and personal assistance that the salesforce provides, which helps them understand innovative features integrated into baby strollers. Specialty stores account for more than 60 percent of the offline segment and will drive the market growth in the next five years.
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The offline segment was valued at USD 3.51 billion in 2018. Some of the popular department stores include Sear Brands and JCP (JCPenney). Department stores offer a wide range of baby strollers and prams of varied brands. Other offline stores that offer baby strollers and prams include hypermarkets and warehouse clubs. Wal-Mart Stores, Carrefour, and Target brands are some of the popular hypermarkets that sell multi-branded baby care products. Therefore, the offline segment will also contribute to the growth of the global baby stroller and pram market during the forecast period.
The Baby Stroller and Pram Market is segmented into baby comfort stroller, baby buggies, baby comfort pram, baby 3-wheeler stroller, and baby tandem stroller.
North America is estimated to contribute 32% during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The penetration of established market players such as The Artsana Spa, Baby Trend Inc., and their proprietary products has driven the growth of the baby stroller and pram market in North America, which is reaching a stage of maturity. The US, Canada, and Mexico are the major contributors of revenue to the market in the region.
Moreover, regional market players are focusing on developing new products. For instance, on 3 January 2022, Doona USA officially unveiled its latest offering, the Doona Gold Limited Edition. This upgraded version of the Doona Car Seat and Stroller and Liki Trike boasts stylish enhancements, including striking gold-splashed canopies, black faux leather handlebars, gold accents throughout, and complimentary storage bags. Thus, such new product launches will further drive the growth of the regional market during the forecast period.
Baby Stroller And Pram Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2023 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.07% |
Market Growth 2024-2028 |
USD 1.50 billion |
Market structure |
Fragmented |
YoY growth (%) |
5.6 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 32% |
Key consumer countries |
US, Canada, China, France, and UK |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
Artsana Spa, Baby Trend Inc., BRITAX ROMER Kindersicherheit GmbH, Bugaboo North America Inc., Combi Corp., Doona USA, Dorel Industries Inc., Goodbaby International Holdings Ltd, Graco Children products inc, HunyHuny Overseas Pvt. Ltd., Inglesina USA Inc., Kolcraft Enterprises Inc., Mamas and Papas Ltd., Newell Brands Inc., Nuna International BV, Pigeon Stroller, Silver Cross (UK) Ltd., SND Digital Retails LLP, Bumbleride, and Mercedes Benz Group AG |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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