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Technavio’s market research analyst predicts the global video wall market to grow steadily and post a CAGR of around 19% between 2016 and 2020. The growing preference for narrow bezels is one of the primary drivers contributing to the video wall market growth. Narrow bezels offer seamless viewing experience to viewers and reduce the number of divisions caused by widened bezels. The mirrored tapes over the narrow bezels reflect the images clearly by hiding the tile lines and give a bigger display to the viewers with no attachments or divisions. Vendors have also streamlined the installation of video walls to increase their acceptance among end-users. Users can easily configure and align the displays to the power supply units in their premises and reduce the incidence of power failures while the system is in operation. This market analysis observes that the easy installation of video walls has provided the market vendors with an efficient audio-visual advertising platform to gain a larger target audience, which will further accelerate the market’s revenue growth in the coming years.
As per this market study, one of the latest video wall market trends gaining traction in this industry is the emergence of the laser phosphor display (LPD). LPD is a variation of cathode ray tube (CRT) technology and uses a set of movable mirrors to reflect light from ultra-violet lasers onto a screen made up of plastic-glass and coated with phosphor strips. These reflected lasers scan the screen from top to bottom, and the energy from the light activates the phosphors by emitting photons. Multiple LPD cubes are then stacked and organized in different configurations to create a video wall. Prysm was the first display technology solution provider to come up with the LPD technology.
The global video wall market is highly competitive because of the presence of many large players who are contending in terms of features, technology, display size, and price. Technological innovations and creativity are the crucial components for the growth of the market vendors who are focusing on emerging technologies to improve their service lines and product offerings. The presence of large players in the market, high capital investment, and switching costs have prohibited the entry of new players in the market.
Leading vendors in the market are -
Other prominent vendors in the video wall market include Acer, ADFLOW Networks, AU Optronics, Leyard Optoelectronics, Panasonic, Prysm, Sharp Corporation, and Sony.
Market research analysts at Technavio anticipate the narrow bezel display technology to dominate the global video wall market during the forecast period by occupying more than 95% of the total market share. This segment will witness substantial growth in the coming years due to the launch of upgraded versions of narrow bezel display technology devices. Narrow bezels help in creating virtually continuous images when multiple displays are installed together. Leading vendors such as NEC, Samsung, Planer, and Barco are making constant efforts to improve this technology and minimize the bezel width to offer users seamless video walls. Super and ultra-narrow bezel displays of 60 inch and larger size are likely to become the new standard for video wall installations over the next four years.
In 2015, the Americas dominated the global video wall market, which accounted for a revenue share of around 46%, as per the video wall market forecast report. The high market share of the region is because of the increasing prevalence of video walls in the security infrastructure, corporate firms, educational institutions, and retail stores. This industry research report projects the US to be the major revenue contributor to the region’s market as it accounts for around 60% of the total region’s revenue. Improving standardization of advertising display regulations will be one of the major factors for the regional growth of the video wall market over the forecast period.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market description
PART 06: Market landscape
PART 07: Market segmentation by technology
PART 08: Buying criteria
PART 09: Geographical segmentation
PART 10: Key leading countries
PART 11: Market drivers
PART 12: Impact of drivers
PART 13: Market challenges
PART 14: Impact of drivers and challenges
PART 15: Market trends
PART 16: Vendor landscape
PART 17: Appendix
PART 18: Explore Technavio
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