Report scope of IT for small and medium-sized businesses in the BRIC region
The SMB business market accounts for 44% of the total IT spend globally. BRIC countries have a sizeable share of 38% of the global SMB IT spend. Application of IT through server and storage virtualization, mobile technologies, analytics, business intelligence, cloud computing, and collaboration is redefining IT spending in SMBs. To calculate the market size, this report considers revenue generated from the following:
Countries | Hardware | Software | Services |
Brazil Russia India China | Revenue generated by sale of PC, laptops, tablets, servers, network equipment, storage devices, printers, and peripherals | System software, utility, and application | IT consulting Systems integration Application development IT outsourcing IT support IT education and training |
The IT market for SMBs is valued as a combination of hardware, services, and software, and it is expected to grow at a CAGR of above 10% in the next four years. The IT market is highly fragmented and unorganized and contains a wide array of vendors, both local and international.
Key vendors in the SMB market in BRIC
Some of the key vendors of the SMB market in BRIC are: -
- Accenture
- Cognizant
- Digital China
- HP
- Huawei
- IBM
- Lenovo
Other prominent vendors are Acer, AsiaInfo Linkage, AsusTek, Atos Origin, Capgemini, China National Software, Cisco, Dell, HCL, IBS, Infosys, Microsoft, National Computer, Neusoft, Oracle, SAP, TCS, Wipro Infotech, and Xerox.
Trending factors in the SMB market in the BRIC region
Technavio’s study indicates an increase in the adoption of server virtualization. Prominent government organizations are implementing server virtualization, which has resulted in a trickle-down effect on mid and small business in the BRIC region.
Server virtualization finds wide acceptance in the market owing to reduce equipment costs, IT support costs, and in improving utilization. Currently, the mid-level SMB market has the highest usage of virtualized servers while low-end SMBs are planning to adopt this technology. Many low-end SMBs that have an employee strength of less than 100 are now planning to virtualize more than three-fourth of their servers. Close to 15% SMBs in BRIC nations are contemplating a 100% virtualization of their servers.
Key driver: Application of IT in the SMB markets of BRIC nations
The SMB market in the BRIC region is witnessing large amounts of data generated from many platforms. Platforms vary from mobiles, mainframe computers, PCs, to collaborative software’s and sites.
With the advent of mobile computing, over 50% of the IT spending in the region is expected to be driven by tablets, smartphones, and electronic readers. This unparalleled rise of mobile computing in the APAC region drives the adoption of data mobility and collaboration, especially in India and China. Application of IT through social networking platforms is also gaining ground among SMBs. These platforms are used to judge customer behavior through predictive analytics. Its major application for SMBs is for customization and alignment of products and services as per customer needs.
Other Sections of the Report Include an Analysis on the Following
- Top three key drivers and their impact on the SMB Market in BRIC.
- Top three key challenges and their impact on the SMB Market in BRIC.
- Top four key trends and their impact on the SMB Market in BRIC.
- Five Forces Analysis of the SMB Market in BRIC.
- SWOT Analysis of the SMB Market in BRIC.
Related reports