Market Outlook and Growth of Augmented Reality (AR):
App developers use AR technologies to develop applications for mobile devices. AR’s utility for online marketing and advertising has led to the launch of many popular mobile apps. Online ads have come of age since the debut of Yelp on the iPhone, and AR technology is playing a key role in bringing online digital content closer to the customer. For instance, the Tokyo Shimbun, a prominent daily newspaper has recently developed an app with the help of Dentsu to provide a child-friendly online edition of the newspaper to promote the brand on mobile devices.
Japan has witnessed heightened adoption of smartphones and tablets among its population. The market is expected to gain further traction with the introduction of concepts such as Bring Your Own Device (BYOD) and Corporate-Owned Personally Enabled (COPE). The Mobile AR Market in Japan is expected to gain a sizable momentum and post a CAGR of over 100% throughout the forecast period.
End-user Segments of the Mobile AR Market in Japan:
Enterprises:
The Enterprise segment considers the development of commercial AR applications. For instance, logistics enterprises are using tablets fitted with AR apps to enhance their inventory management practices.
Consumers:
The Consumer segment includes individual users who download applications from various sources for personal use. For instance, the Junaio browser by Metaio is used by individuals to discover places of fun and interest.
“More than sales application, applications are oriented towards customer experience and the association with the brand,” Says a well-known Marketing Manager from a Fortune 50 company.
Top Companies in the Mobile AR Market in Japan:
The report includes the top companies and their portfolio, geographical presence, financial condition, R&D, and customer base.
- Augmented Pixels
- Aurasma
- Blippar
- Catchroom
- DAQRI
- Here
- Metaio
- Total Immersion
- VividWorks
- Qualcomm
- Wikitude
- Zappar
- Google
- Infinity Augmented Reality
Vendor Segmentation of the AR Market in Japan:
The research report considers revenue generated by the leading vendors segmented as agencies, developers of the engines, software, and hardware for AR devices. It includes their detailed profiles and strategies.
Top notch advertising brands including Disney, P&G, Pepsi, and Volkswagen rely on strategies related to the AR technology. Enterprises are developing intuitive AR apps to provide a better experience for their customers. Market trends indicate an increase in the number of agencies and software application developers coming together in order to develop AR software for top brands.
Key Applications Areas for AR Technology in Japan:
AR Technologies are playing a key role in delivering convenience, enhancing mobility and the accessibility of digital content for segments including:
- Marketing and advertising
- Industrial
- Retail
- Healthcare
- Real estate
- Tourism
- Education and Training
- E-commerce
- Logistics
- Consumer
- Gaming/Entertainment
Other Sections of the Report include an Analysis on the Following:
- Future perspective of the AR Market in Japan
- Technology Lifecycle of the AR Market in Japan
- Detailed End-user segment applications of the AR Market in Japan
- Top Drivers and its Impact on the AR Market in Japan
- Top Challenges and its Impact on the AR Market in Japan
- Top Trends and its Impact on the AR Market in Japan
- Five Forces Analysis of the AR Market in Japan
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