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The global nail care products market size is estimated to grow by USD 6,775.51 million between 2022 and 2027 accelerating at a CAGR of 5.01%. The growth of the market depends on several factors, including the availability of non-toxic solutions for nail care, expansion of the distribution network, and growing customer engagement through digital media platforms. The nail care products market share is growing due to the rising popularity of home salon services. App-based providers offering at-home grooming, like Housejoy in India, are driving the demand for nail care products such as nail polish removers and new nail polish shades. This trend is expected to continue supporting market growth in the forecast period.
This report extensively covers market segmentation by product (nail polish, nail accessories and implements, nail polish remover, nail strengthener, and others), distribution channel (offline and online), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of nail care products market growth and trends, challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The availability of non-toxic solutions for nail care is driving the nail care products market growth.
The increasing concerns about healthy nails have encouraged customers to use non-toxic and natural solutions.
The use of toxic chemicals in nail products can lead to health issues such as cancer, nail brittleness, yellowness on nails, and skin infections.
Hence, companies such as Karma Organic Spa, ZOYA, and Essie offer nail polishes that are free from toxic chemicals such as toluene, formaldehyde, and dibutyl phthalate (DBP).
Some brands are focusing on providing non-toxic and organic solutions to attract health-conscious customers.
These factors will fuel the growth of the market during the forecast period.
The presence of counterfeit nail care products affects the sales volumes of genuine brands.
Counterfeit products can cause health concerns and are difficult to differentiate from genuine products.
They are available in distinct categories, such as nail polishes, nail polish removers, artificial nails and accessories, and other nail accessories.
Such products are sold at low prices to attract price-sensitive customers, which affects the pricing strategies of major market players.
These factors will challenge the growth of the market during the forecast period.
The market share growth by the nail polish segment will be significant during the forecast period. Vendors are launching new product lines in this category. As most consumers prefer quick-dry features in gel-like polishes and long-wear nail lacquers, manufacturers launch different collections on a seasonal basis and focus on glossy and long-lasting nail paints.
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The nail polish segment was valued at USD 13,721.78 million in 2017 and continued to grow until 2021. Vendors that offer trendy nail polish colors and shades are expected to register higher sales compared to their counterparts. Some of these colors include creamy blue, soft red, royal dark teal, milk chocolate, and glossy fuchsia. For instance, Coty Inc. offers the milk chocolate shade of nail polish. Similarly, LOreal SA offers Royal Dark Teal nail polish shade. Such product offerings are expected to increase the sales of nail care products during the forecast period.
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APAC is estimated to account for 42% of the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The penetration of nail products is high in APAC. The region has some of the top brands such as Shiseido Co. Ltd. (Shiseido), The Estee Lauder Co. Inc., LOreal SA, and Revlon Inc. These brands have a considerable presence in countries such as China, Japan, Australia, South Korea, India, and Indonesia. The trend of nail art and the use of artificial nails and accessories in APAC has further attracted many vendors to this region.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. In 2020, COVID-19 negatively impacted retail operations In APAC. However, several vendors adopted strategies such as discounts and campaigns to promote their products online, which helped the market in overcoming the negative impact of the pandemic in late 2020. Moreover, lockdown restrictions were lifted in various countries in 2021 owing to large-scale vaccination drives. The growing demand for new and improved products is also expected to fuel the growth of the nail care products market in APAC during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Nail Care Products Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The reports categorize the global nail care products market as a part of the personal products market, which covers products and companies engaged in R&D and production of personal and beauty care products, including cosmetics and perfumes. Growth of the global personal products market will be driven by factors such as increasing disposable income and a rise in beauty consciousness among people. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
Nail Care Products Market Scope |
|
Report Coverage |
Details |
Page number |
176 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.01% |
Market growth 2023-2027 |
USD 6,775.51 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.95 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 42% |
Key countries |
US, China, India, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
American International Industries, Amorepacific Corp., Amway Corp., Beiersdorf AG, Brandloft Ltd., CHANEL Ltd., Coty Inc., Edgewell Personal Care Co., LOreal SA, LVMH Moet Hennessy Louis Vuitton SE, Nails.INC Ltd., Natura and Co Holding SA, Olive and June LLC, Oriflame Holding AG, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., Unilever PLC, and The Procter and Gamble Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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