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According to a study by the World Bank, 500 out of 1000 people own a car in Europe. The demand for passenger car tires is directly related to passenger car sales, and Germany is one of the most mature markets in this space. With close to 43 million cars running on German roads, the market is particularly driven by the replacement tires segment.
The region includes diverse intra-Europe conditions ranging from economic well-being to weather conditions. While the tire market was affected by the global financial crisis, conditions have improved over the years. Countries in Northern Europe have displayed better growth as compared to the rest of Europe, and the trend is expected to continue during the forecast period. Low-cost manufacturers from China have specifically leveraged the European market since the recession. However, the market currently witnessing a renewed demand for premium brands also. The competition in the market is intense, and it is leading to significant investments in the latest technology.
Germany’s climate varies from northern inland areas to its coastal areas. For instance, temperatures vary in the average annual range of 24 Fahrenheit in Zugspite to 80 Fahrenheit in southwest Germany. This mixed weather necessitates the use of different type of tires advocated as per climatic suitability.
Furthermore, falling crude oil prices have positively impacted the passenger car tire segment. It has reduced the cost of synthetic rubber and carbon black used for manufacturing tires. In 2014, the German market generated sales of over 65 million tires, and it continues to grow on account of design innovation and improved quality tires.
Vendors are introducing improved quality of winter, summer, and all weather tires in this market. The focus is on improving the fuel efficiency and longevity in the long run. There are many local players in this market who provide cost-effective tires with limited features while international players offer highly advanced features.
The leading vendors of the market include Apollo, Bridgestone, Brisa, Continental, Cooper tire, Debica, Deldo, Falken,Giti Tires, Goodyear, HWA Fong, Interstate Tire, Kumho Tire, Marangoni, Maxxis, Michelin, Nankang Rubber, Nexen, Nokian Tyres, Pirelli, ROSAVA, Sailun, Sumitomo, Toyo, Triangle Group, Vee Rubber, and Yokohama rubber.
The growth of replacement tires is closely associated with the rise in passenger car movement (miles driven per annum). Falling crude oil prices and growth of the German has thus provided traction to this segment. In 2014, the replacement tire segment led the passenger car tire market in Germany in terms of volume. Rising sales of passenger cars has also led to the growing consumer base for tire replacements in the country.
With passenger cars sales in Germany through April 2015 going beyond 1 million units, the ongoing growth is also expected to fuel the demand for tires in the OEM segment through 2019.
Germany opted for winter tire regulations in 2010 after which the usage of winter tires was made compulsory. The scope of the regulation includes all types of vehicles and provisions for steep fines in cases of non-adherence mandates the use of winter tires in the country. These fines are imposed primarily depending on the type of offense, such as accidents caused by vehicles, etc., and it ranges anywhere from Euro 40-100 or $42-127.
Also, in many parts, studded tires are not allowed as these are capable of damaging roads. With growing utility and an increase in passenger car sales, the market is witnessing a relative surge in the demand for winter tires in Germany.
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market overview
03.2 Product offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
05.1 Overview of Tire Market
05.2 Key Tire Manufacturers Segmentation by Geography
05.3 Tire Industry Supply Chain
05.3.1 Suppliers
05.3.2 Tire Manufacturers
05.3.3 OEMs
05.4 Tires: Distribution Channels
05.5 Life Cycle of Tires
05.6 Factors Affecting Tire Prices
06. Recent Trends in Tire Market in Europe
07. European Tire Labeling Regulation
08. Germany – An Introduction
09. Passenger Car Market
09.1 Passenger Car Market in Germany
09.1.1 Market size
10. Overview of Tire Market in Germany
10.1 OEMs and Replacement Tire Markets in Germany
11. Market Landscape
11.1 Market Overview
11.2 Passenger Car Tire Market in Germany 2014-2019
11.2.1 Market Size and Forecast
12. Market Segmentation by Customer
12.1 Passenger Car OEM Tire Market in Germany
12.1.1 Market Size and Forecast
12.2 Passenger Car Replacement Tire Market in Germany
12.2.1 Market Size and Forecast
12.3 Five Forces Analysis
13. Buying Criteria
14. Market Growth Drivers
15. Drivers and their Impact
16. Market Challenges
17. Impact of Drivers and Challenges
18. Market Trends
19. Trends and their Impact
20. Vendor Landscape
20.1 Competitive Scenario
20.1.1 Key news
21. Key Vendor Analysis
21.1 Apollo Vredestein
21.1.1 Key Facts
21.1.2 Business Overview
21.1.3 Product Segmentation
21.1.4 Geographical Segmentation
21.1.5 Recent Developments
21.1.6 SWOT Analysis
21.2 Bridgestone Europe
21.2.1 Key Facts
21.2.2 Business Overview
21.2.3 Product Segmentation
21.2.4 Geographical Presence
21.2.5 Business Strategy
21.2.6 Recent Developments
21.2.7 SWOT Analysis
21.3 Brisa
21.3.1 Key Facts
21.3.2 Business Overview
21.3.3 Key Brands
21.3.4 Product Segmentation
21.3.5 Geographical Segmentation by Revenue 2013
21.3.6 Business Strategy
21.3.7 Recent Developments
21.3.8 SWOT Analysis
21.4 Continental
21.4.1 Key Facts
21.4.2 Business Overview
21.4.3 Business Segmentation by Revenue 2013
21.4.4 Business Segmentation by Revenue 2012 and 2013
21.4.5 Geographical Segmentation 2013
21.4.6 Business Strategy
21.4.7 Recent Developments
21.4.8 SWOT Analysis
21.5 Cooper Tire & Rubber
21.5.1 Key Facts
21.5.2 Business Overview
21.5.3 Business Segmentation by Revenue 2013
21.5.4 Business Segmentation by Revenue 2012 and 2013
21.5.5 Geographical Segmentation by Revenue 2013
21.5.6 Business Strategy
21.5.7 Recent Developments
21.5.8 SWOT Analysis
21.6 Dębica
21.6.1 Key Facts
21.6.2 Business Overview
21.6.3 Product Segmentation
21.6.4 Business Segmentation by Revenue 2013
21.6.5 Geographical Segmentation by Revenue 2013
21.6.6 SWOT Analysis
21.7 Deldo Autobanden
21.7.1 Key Facts
21.7.2 Business Overview
21.7.3 Product Segmentation
21.7.4 Key Brands
21.7.5 SWOT Analysis
21.8 Falken Tire
21.8.1 Key Facts
21.8.2 Business Overview
21.8.3 Product Segmentation
21.8.4 Recent Developments
21.8.5 SWOT Analysis
21.9 GT Radial
21.9.1 Key facts
21.9.2 Business overview
21.9.3 Product segmentation
21.9.4 Recent developments
21.9.5 SWOT analysis
21.10 Goodyear Dunlop Tires Europe
21.10.1 Key facts
21.10.2 Business overview
21.10.3 Product segmentation
21.10.4 Recent developments
21.10.5 SWOT analysis
21.11 Goodyear Dunlop Tyres UK
21.11.1 Key facts
21.11.2 Business overview
21.11.3 Product segmentation
21.11.4 Business strategy
21.11.5 Recent developments
21.11.6 SWOT analysis
21.12 Hwa Fong Rubber Ind.
21.12.1 Key facts
21.12.2 Business overview
21.12.3 Product segmentation
21.12.4 Geographical segmentation by revenue 2013
21.12.5 Recent developments
21.12.6 SWOT analysis
21.13 Interstate Tire
21.13.1 Key Facts
21.13.2 Business Overview
21.13.3 Recent Developments
21.13.4 SWOT Analysis
21.14 Kumho Tire
21.14.1 Key Facts
21.14.2 Business Overview
21.14.3 Product Segmentation
21.14.4 Business Segmentation by Revenue 2013
21.14.5 Business Segmentation by Revenue 2012 and 2013
21.14.6 Geographical Segmentation by Revenue 2013
21.14.7 Business Strategy
21.14.8 Recent Developments
21.14.9 SWOT Analysis
21.15 Marangoni
21.15.1 Key Facts
21.15.2 Business Overview
21.15.3 Products
21.15.4 Key Brands
21.15.5 Geographical Presence
21.15.6 Recent Developments
21.15.7 SWOT Analysis
21.16 Maxxis International
21.16.1 Key Facts
21.16.2 Business Overview
21.16.3 Product Segmentation
21.16.4 Geographical Segmentation
21.16.5 Recent Developments
21.16.6 SWOT Analysis
21.17 Michelin
21.17.1 Key Facts
21.17.2 Business Overview
21.17.3 Business Segmentation by Revenue 2014
21.17.4 Business Segmentation by Revenue 2013 and 2014
21.17.5 Business Strategy
21.17.6 Recent Developments
21.17.7 SWOT Analysis
21.18 Nankang Rubber Tire
21.18.1 Key Facts
21.18.2 Business Overview
21.18.3 Product Segmentation
21.18.4 Geographical Segmentation by Revenue 2013
21.18.5 Recent Developments
21.18.6 SWOT Analysis
21.19 Nexen Tire
21.19.1 Key Facts
21.19.2 Business Overview
21.19.3 Business Segmentation by Revenue 2014
21.19.4 Geographical Segmentation by Revenue 2014
21.19.5 Business Strategy
21.19.6 Recent Developments
21.19.7 SWOT Analysis
21.20 Nokian Tyres
21.20.1 Key Facts
21.20.2 Business Overview
21.20.3 Business Segmentation by Revenue 2013
21.20.4 Business Segmentation by Revenue 2012 and 2013
21.20.5 Geographical Segmentation by Revenue 2013
21.20.6 Business Strategy
21.20.7 Recent Developments
21.20.8 SWOT Analysis
21.21 Pirelli
21.21.1 Key Facts
21.21.2 Business Overview
21.21.3 Business Segmentation by Revenue 2013
21.21.4 Business Segmentation by Revenue 2012 and 2013
21.21.5 Geographical Segmentation by Revenue 2013
21.21.6 Sales Segmentation by End-markets 2013
21.21.7 Business Strategy
21.21.8 Recent Developments
21.21.9 SWOT Analysis
21.22 ROSAVA
21.22.1 Key Facts
21.22.2 Business Overview
21.22.3 Product Segmentation
21.22.4 SWOT Analysis
21.23 Sailun
21.23.1 Key Facts
21.23.2 Business Overview
21.23.3 Product Segmentation
21.23.4 Geographical Segmentation by Revenue 2013
21.23.5 Recent Developments
21.23.6 SWOT Analysis
21.24 Sumitomo Rubber Industries
21.24.1 Key Facts
21.24.2 Business Overview
21.24.3 Business Segmentation by Revenue 2013
21.24.4 Geographical Segmentation by Revenue 2013
21.24.5 Business Strategy
21.24.6 Recent Developments
21.24.7 SWOT Analysis
21.25 Toyo Tire & Rubber
21.25.1 Key Facts
21.25.2 Business Overview
21.25.3 Business Segmentation by Revenue 2014
21.25.4 Geographical Segmentation by Revenue 2014
21.25.5 Business Strategy
21.25.6 Recent Developments
21.25.7 SWOT Analysis
21.26 Triangle Group
21.26.1 Key Facts
21.26.2 Business Overview
21.26.3 Product Segmentation
21.26.4 Distributors by Geography
21.26.5 Recent Developments
21.26.6 SWOT Analysis
21.27 Vee Rubber
21.27.1 Key facts
21.27.2 Business overview
21.27.3 Product segmentation
21.27.4 SWOT analysis
21.28 Yokohama Rubber
21.28.1 Key Facts
21.28.2 Business Overview
21.28.3 Business segmentation by revenue 2014
21.28.4 Business segmentation by revenue 2013 and 2014
21.28.5 Geographical segmentation by revenue 2014
21.28.6 Business strategy
21.28.7 Recent developments
21.28.8 SWOT Analysis
22. Other Reports in this Series
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