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According to Technavio's analyst, the pet food market size in Russia is expected to be valued at USD 1.41 billion by 2026 with a progressing CAGR of 6.24%.
This pet food market in Russia research report extensively covers pet food market segmentation in Russia by:
The pet food market vendors in Russia are - Affinity Petcare SA, Aller Petfood Group AS, Blue Buffalo Co. Ltd., Colgate Palmolive Co., heristo aktiengesellschaft, INVIVO, Mars Inc., Merrick Pet Care Inc., Nestle SA, Schell and Kampeter Inc., Sunshine Mills Inc., The JM Smucker Co., Tiernahrung Deuerer GmbH, and Wellness Pet Co. among others.
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The rising awareness of pet nutrition is notably driving the pet food market growth in Russia, although factors such as companies scaling back production and investments may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the pet food industry in Russia. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Pet Food Market Driver in Russia
One of the key factors driving growth in the pet food market in Russia is the rising awareness of pet nutrition. The demand for pet food in Russia has risen in recent years as pet owners have become more mindful of pet nutrition. Distinct pets have different nutritional and dietary needs, which homemade diets may or may not be able to provide. Human delicacies such as raisins, grapes, and chocolates are known to be damaging to the health of pets. For example, methylxanthines found in chocolates can cause diarrhea, cardiac arrhythmias, convulsions, polyuria, and death in dogs. For cats and dogs, macadamia nuts are highly poisonous, causing depression, vomiting, muscle spasms, heat, and tachycardia. Even if homemade diets manufactured by pet owners using organic and vegetarian products are consumed by pets, nutritional deficits may still occur. Pet owners are increasingly turning to specialized, functional pet food items rather than handmade recipes.
Key Pet Food Market Trend in Russia
The growing demand for organic pet food is a pet food market trend in Russia that is expected to have a positive impact in the coming years. Organic pet food is made from organic raw materials that are grown without all these pesticides, fertilizers, or chemicals. Organic pet food is developed for consumption by domesticated animals such as cats, dogs, birds, fish, and mammals. Consumers in the country are now more aware of the ingredients in their pet food than ever before. With organic and natural food becoming the popular choice when it comes to human food, pet owners want the same for their pets. The increasing focus of pet owners on pet health and wellness and the emerging pet humanization trend has augmented the demand for organic pet food in Russia. To cater to this demand, many players operating in the pet food market in Russia have started launching and selling a variety of organic pet food products. Thus, the rising demand for organic pet food is expected to drive the growth of the market in focus.
Key Pet Food Market Challenge in Russia
The companies scaling back production and investments will be a major challenge for the pet food market in Russia during the forecast period. Due to the Russian invasion of Ukraine in 2022, various pet food manufacturing companies halted or scaled down their operations in Russia. Mars, which is a leading wet pet food manufacturer, has held an investment plan of 25.6 million USD to expand its Mars Petcare facility and scaled down its business in Russia. In October 2021, Nestle Purina PetCare declared plans to invest 150 million USD in expanding production at its factory in the Vorsino Industrial Park in the Kaluga region. However, due to the Russian invasion, Nestle SA has suspended all advertising and capital investments in Russia and non-essential food imports to Russia. Pet industry vendors have released a statement of being against the invasion of Ukraine, but companies are reluctant to scale up their production. Therefore, the pet food market in Russia is expected to be negatively impacted during the forecast period.
This pet food market in Russia analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the pet food market in Russia as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the pet food market in Russia during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the pet food market in Russia encompasses successful business strategies deployed by the key vendors. The pet food market in Russia is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The pet food market in Russia forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the pet food market in Russia, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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The pet food market share growth in Russia by the dry pet food segment will be significant during the forecast period. Dry pet foods are highly popular among pet owners in Russia owing to factors such as easy transportation and storage and longer shelf life than wet pet foods. Dry pet foods such as dry kibble for dogs and cats offer convenience to pet owners. Additionally, vendors are offering dry pet foods in convenient packages such as stand-up zip lock pouches to enhance the convenience of pet owners. The growing prominence of convenience in pet food storage and consumption and the ease of logistics are expected to drive the growth of this segment in the coming years.
This report provides an accurate prediction of the contribution of all the segments to the growth of the pet food market size in Russia and actionable market insights on the post-COVID-19 impact on each segment.
Pet Food Market Scope in Russia |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.24% |
Market growth 2022-2026 |
$ 1.41 billion |
Market structure |
Fragmented |
YoY growth (%) |
3.28 |
Regional analysis |
Russia |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Affinity Petcare SA, Aller Petfood Group AS, Blue Buffalo Co. Ltd., Colgate Palmolive Co., heristo aktiengesellschaft, INVIVO, Mars Inc., Merrick Pet Care Inc., Nestle SA, Schell and Kampeter Inc., Sunshine Mills Inc., The JM Smucker Co., Tiernahrung Deuerer GmbH, and Wellness Pet Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Market Segmentation by Type
7 Customer Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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