Market outlook of the portable generator market in APAC
Advances in technology in the motor and generator industry have increased the efficiency of generators, and given rise to environmentally friendly generators that produce fewer particles and toxic gases.The APAC region is the key revenue contributor to this market, accounting for the maximum market share of the global portable generator market in 2014; it is projected to grow at a CAGR of almost 8% during the forecast period.
Emerging economies such as India, China, South Korea, Indonesia, Japan, and Thailand are the key countries that fuel the adoption of portable generators in the entire region. Additionally, urbanization and rapid industrial development are also driving the growth of the portable generator market in APAC.
Competitive landscape and key vendors
- Briggs & Stratton
- Generac Power Systems
- Honda
- Motors
- Kohler
- Yamaha
At present, large and international vendors dominate the portable generator market. However, many local and regional vendors with low-cost options are rapidly emerging in this market.
Other prominent vendors include Aggreko, Daewoo Generator Power, Himoinsa, Honeywell International, Hyundai Power Equipment, Mi-T-M, Multiquip, Pramac, Powerdyne International, Scott's Emergency lighting and Power Generation, and Winco.
Segmentation of the portable generator market in APAC by product
- 3-10 kW
- 10.1-15 kW
- Less than 3 kW
The 3-10 KW generators has the largest market share, accounting for about 53% in 2014, as they are the most commonly used portable generators. Since these generators are capable of withstanding high loads, especially in the industrial sector, they are considered appropriate for residential areas that have a load of 5-8 kW.
Segmentation of the portable generator market in APAC by fuel type
Diesel is easily available and is priced lesser than gasoline, which makes it the most preferred fuel among the price-sensitive consumers, who tend to opt for the fuel that is economical. Diesel generators contributed 57% of the total revenue generated in 2014.
Growth drivers, challenges, and upcoming trends: Portable generator market
Technavio’s market research analysts evaluate upcoming trends such as the introduction of next-generation generators, which are likely to play a vital role in complying with environmentally friendly norms as they have built-in electronic governors and automatic voltage.
This report provides a number of factors contributing to the adoption, limitations, and opportunities of the portable generator market in APAC. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.
Key questions answered in the report include
- What will the market size and the growth rate be in 2019?
- What are the key factors driving the portable generator market in APAC?
- What are the key market trends impacting the growth of the portable generator market in APAC?
- What are the challenges to market growth?
- Who are the key vendors in the portable generator market in APAC?
- What are the market opportunities and threats faced by the vendors in the portable generator market in APAC?
- What are the key outcomes of the five forces analysis of the portable generator market in APAC?
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