LBS Market in GCC 2016-2020

February 17, 2016
This market research report by Technavio presents a detailed segmentation of the LBS market in GCC by usage (indoor LBS and outdoor LBS). The major vendors analyzed in this market research are Etisalat, Google, HERE, Nearbuy, TomTom, and Zain.

Outlook of the LBS market in GCC

Technavio’s market research analyst predicts the location-based services (LBS) market in GCC to grow at a profound CAGR of about 33% during the forecast period. The augmented demand for internet-enabled devices in GCC will positively affect the market for LBS during the predicted period. With the increasing usage of LBS for mobile advertising, it is anticipated that the market for LBS in GCC will experience rapid growth until the end of 2020.

Recently, it has been observed that many SMEs use location information of consumers to provide targeted advertisements to consumers inside or outside malls and airports. This helps consumers to avail attractive offers and discounts while they visit the stores of competitors. The ability of LBS to bolster the sale of products by providing targeted advertisements to consumers will result in this market’s rapid growth during the forecast period.

Segmentation by usage and analysis of the LBS market in GCC

  • Indoor LBS
  • Outdoor LBS

The indoor LBS segment will be the largest market segment during the forecast period and will grow at a profound CAGR of around 52% by 2020. The augmented utilization of LBS in indoor locations, such as shopping malls, airports, auditoriums, convention centers, and hospitals, will result in this segment’s strong growth during the forecast period.

Competitive landscape and key vendors

The LBS market in GCC is an emerging market and consists of various stakeholders like LBS device providers, map providers, location-based advertisers, platform providers, application developers, navigation providers, mobile operators, location-aware application and media providers, proximity marketing providers, location-based content providers, and mobile search providers. The prospects for growth in this market are rapidly increasing as many players are entering this market with innovative solutions.

Leading vendors in the market are -

  • Etisalat
  • Google
  • HERE
  • Nearbuy
  • TomTom
  • Zain

Other prominent vendors in the market include Adfalcon (Noquoush), Affno, Aislelabs, Batelco, BoingoWireless, Careem, Carpool Arabia, DeviceBee Technologies, du telecom, Facebook, Foodonclick, GISTEC(Esri), Gpsintegrated,, Guiddoo, Howlak, Intracom Middle East, Microsoft MyDXB, Omantel, Onwani, Polaris Wireless, Renna, Sekurus, ShopperTrak, SITA, Snakeware alledaags, Solutions 4 Mobility, The Dubai Mall app, Timeoutdubai, Vicinity Media, Viva, Vodafone Qatar, and Ymdiapp

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the LBS market in GCC?
  • What are the key market trends impacting the growth of the LBS market in GCC?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the vendors in the LBS market in GCC?
  • What are the key outcomes of the five forces analysis of the LBS market in GCC?

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