Overview of the deodorant market in the US
The increasing demand for antiperspirants and the rise in demand for male grooming products is fueling the growth of this market. Axe, Old Spice, Secret, and Degree Men are some of the leading brands of men's deodorants among many others. Technavio’s research analyst forecast the deodorant market in the US to grow at a CAGR of 6% during the forecast period.
Segmentation by product and analysis of the deodorant market in the US
- Deodorant sprays
- Roll-on deodorants
- Sticks and solid deodorants
- Others (cream, gel, pumps, and wipe)
The growing awareness about hygiene has been driving the sales of this segment. Antiperspirant sprays are the most preferred sprays by the US consumers. Therefore, Technavio’s analysts expect deodorant sprays to dominate the US market with a growth rate of 5% during the forecast period.
Competitive landscape and key vendors
The deodorant market in the US is highly concentrated due to the presence of leading vendors operating in the US market. Unilever and P&G are the top two key vendors contributing to 76% of the revenue of this market.
The leading vendors in the market are -
- Unilever
- P&G
- Henkel
- Colgate Palmolive
- Revlon
Other prominent vendors in the market include Church & Dwight, Beiersdorf, Helen of Troy, Kao USA, Reckitt Benckiser, and Tom's of Maine.
Key questions answered in the report include
- What will the deodorant market in the US size and growth rate be in 2019?
- What are the key factors driving the deodorant market in the US?
- What are the key market trends impacting the growth of the deodorant market in the US?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the deodorant market in the US?
- What are the key outcomes of the five forces analysis of the deodorant market in the US?
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