Overview of the dishwasher market in the US
Technavio’s market research analyst has estimated that the dishwasher market in the US will grow at a moderate CAGR of more than 4% by 2020. Rapid advances in technology and design is a major factor spurring the growth prospects for this market during the forecast period. In recent times, it has been observed that many home appliance makers have started focusing on technological advances in the field of electronics to add more value to their products and to enhance their functionality. Since the introduction of advanced functionalities helps in the conversion of everyday dishwashers into technological work of art, the demand for dishwashers that will augment the convenience of users will rise significantly over the next few years.
An important factor bolstering the prospects for growth in this market is the growing preference for internet retailing. In the US, the e-commerce channel has been registering rapid growth over the last few years. This growth will present significant growth opportunities for dishwasher manufacturers through the online sales format and will compel vendors to concentrate on making their websites more informative and interactive to attract new customers. Since most consumers in the US prefer to research about a product's features and make a price comparison before purchasing it, the growing preference for internet retailing will provide consumers the opportunity to voice their opinions about products as well as read customer reviews before making a purchase.
Segmentation by products and analysis of the dishwasher market in the US
- Built-in dishwashers
- Free standing/portable dishwashers
This market analysis identifies the built-in dishwashers segment to be the largest product segment during the forecast period and anticipates this market segment to account for a stupendous market share of approximately 99% by 2020. Built-in dishwashers are permanently installed in kitchens and confer high operating convenience to the end users. Space saving features and the modular kitchen styling that these appliances offer will lead to its increased usage during the estimated period.
Competitive landscape and key vendors
The dishwasher market in the US is competitive as most electronics brands offer consumers a wide variety of models to choose. Regional players like Whirlpool and GE face tough competition from other international players like LG Electronics and Samsung in terms of competitive pricing and product development. As a result, the vendors in this market have to distinguish their products by incorporating new product innovations and stay abreast of emerging technologies that have a bearing on their product lines.
Top vendors in this market are -
- Electrolux
- GE
- Robert Bosch
- Whirlpool
Other prominent vendors analyzed in this market research are AGA Rangemaster Group, Arçelik, Asko Appliances AB, Décor, Fagor America, Haier, Kenmore, LG Electronics, Miele, Samsung, Smeg, and Viking Range.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the dishwasher market in the US?
- What are the key market trends impacting the growth of the dishwasher market in the US?
- What are the challenges to market growth?
- Who are the key vendors in the dishwasher market in the US?
- What are the market opportunities and threats faced by the vendors in the dishwasher market in the US?
- Trending factors influencing the market shares of the US.
- What are the key outcomes of the five forces analysis of the dishwasher market in the US?
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