Overview of the personal care products for the maternity market in the US
The personal care products segment for the maternity market is a sub-segment of the overall personal care market. This sub-segment includes six product categories, namely skin care, hair care, oral hygiene, bath, sun care, and depilatory products. The growing focus on e-retailing and social media marketing is a significant factor that will foster the prospects for growth in this market. Recently, it has been observed that numerous personal care vendors are making their products available online through their portals as well as those of third-party vendors. With the help of online services, customers can choose a skin care or hair care product that suits their skin or hair scalp the best. These customized services provide expert suggestions based on the skin tone and the style preferences of the customer. Due to its high convenience, many consumers prefer purchasing personal care products from online portals. In this market study, the analysts have estimated the market for maternity personal care in the US to grow at a CAGR of more than 2% by 2020.
The recent increase in the number of private label brands is the key driver for the growth of this market. Due to the advent of private label brands in the US, the regional and local vendors are facing intense competition. The entry of private labels in the market will allow consumers to purchase personal care products at relatively lower prices. Consequently, it can be estimated that due to the entry of these private label brands in the US, the market for maternity personal care will have a positive outlook until 2020.
Product-based segmentation of the personal care products for the maternity market in the US
- Skincare
- Hair care
- Oral hygiene products
- Bath products
- Sun care
- Depilatory products
In this market study, analysts have estimated the skin care product segment to be the largest market segment during the forecast period. The launch of new lines of natural and herbal skin care products that do not cause the adverse effects associated with their chemical counterparts will result in the substantial growth of this market segment during the predicted period. Comprehensive segmentation analysis carried out by the analysts at Technavio has shown that the skin care product segment will account for a market share of almost 39% by the end of 2020.
Competitive landscape and key vendors
The personal care products for the maternity market in the US is characterized by the presence of a few large global players and some regional players. Companies like Estée Lauder, Johnson & Johnson, and P&G are global multinational consumer product manufacturers based in the US, whereas L’Oréal and Unilever are European multinational companies that manufacture consumer goods and BPC products.
Top vendors in this market are -
- Estée Lauder
- Johnson & Johnson
- L’Oréal
- P&G
- Unilever
Other prominent vendors analyzed in this market study are Amway, Avon Products, Cadiveu Professional USA, Chatters Canada, Clarins Group, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Kao, Markwins Beauty Products, Revlon, and Shiseido.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the personal care products for the maternity market in the US?
- What are the key market trends impacting the growth of the personal care products for the maternity market in the US?
- What are the challenges to market growth?
- Who are the key vendors in the personal care products for the maternity market in the US?
- What are the market opportunities and threats faced by the vendors in the personal care products for the maternity market in the US?
- What are the trending factors influencing the market shares of the US?
- What are the key outcomes of the five forces analysis of the personal care products for the maternity market in the US?
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