Overview of the secured socket layer (SSL) certification market in the US
Market research analysts at Technavio have predicted that the secured socket layer (SSL) certification market in the US will grow tremendously during the forecast period and post a CAGR of more than 24% by 2020. The US has a steadily increasing number of internet users who use their smartphones and other hand-held devices to access the internet for their business and personal purposes. Cloud-based services are economical and offer the flexibility and scalability to accommodate different needs, making them the ideal choice for SMEs. Enterprises have started using cloud-based services for authentication processes, video management systems, and also for storing biometric information. This rise in the transition of organizations from using services on-premises to cloud-based data storage models has led to an increase in incidences of data theft and cyber-attacks, which in turn, has induced businesses and other organizations to secure their data by using a combination of SSL certificates and servers.
The growing use of the Internet for gaining information, generating retail sales, and online services will increase the need for digital security among the retail and BFSI sectors. These sectors have started using EV (extended validation) SSL certificates to execute secure financial transactions. Additionally, all major search engines encourage websites to secure web pages. This need to secure web pages will further compel enterprises in the retail and BFSI sectors to secure website security certificates to boost their search engine rankings.
Competitive landscape and key vendors
The SSL market in the US appears fragmented due to the presence of several small regional vendors and established multinational vendors. The expected increase in service and product extensions, technological innovations, and M&A will intensify the level of vendor competition in the market. The vendors’ focus on the expansion of their product portfolios will compel established SSL certificate providers to acquire smaller vendors, which will, in turn, help them to grow exponentially during the predicted period. Vendors are usually rated based on their contribution to features, warranty, encryption, and cost, where a zero rating symbolizes no contribution and a rating of five symbolizes the highest contribution.
The leading vendors in the market are -
- Comodo
- DigiCert
- Entrust Datacard
- GlobalSign
- GoDaddy
- Symantec
The other prominent vendors in the market are Namecheap, Network Solutions, Nexcess.Net, SSL.com, Starfield Technologies, Verizon, Volusion, and ZNetLive.
Segmentation by end users and analysis of the SSL certification market in the US
- Government enterprises
- SMEs
- Large enterprises
This market research analysis estimates that the large enterprises segment will account for a total share of about 46% of the SSL market in the US by 2020 and will also dominate this market throughout the predicted period. As organizations are in constant need to maintain privacy and also retain credibility, the increasing use of the Internet to a great extent by large enterprises for various organizational purposes such as Outlook Web Access and cloud-based computing platforms will increase the demand to secure SSL certificates in this market segment.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the SSL certification market in the US?
- What are the key market trends impacting the growth of the SSL certification market in the US?
- What are the challenges to market growth?
- Who are the key vendors in the SSL certification market in the US?
- What are the market opportunities and threats faced by the vendors in the SSL certification market in the US?
- Trending factors influencing the market shares of the US.
- What are the key outcomes of the five forces analysis of the SSL certification market in the US?
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