Digital OOH Market 2024-2028
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overview_1
Incremental Growth2024-2028 (US$bn)

$ 16.92

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2024 Year-over-Year Growth

9.79%

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CAGR (2024-2028)

10.51%

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Report Coverage

Global

Digital OOH Market Segmentation

Market Segmentation & Scope
Type
In-store advertising Outdoor advertising
Product
Billboards Shelter Transit Street furniture Others

Geography

Europe

UK France Germany

APAC

China India Japan South Korea

North America

US Canada

South America

Brazil

Middle East and Africa

UAE

Market Segment by Geographic Landscape

regional_img

40%

of the growth will originate

from APAC

Global Market Size 2018 - 2028 (US$ Bn)

Market is segmented by Type into In-store advertising, Outdoor advertising

The In-store advertising is expected to be largest growing segment during 2024-2028

Largest Segment - In-store advertising

US$ 62.50 Bn

Digital OOH Market by Type into In-store advertising; 2018-2028 (US$ Bn)

In-store advertising Market Revenue and Forecast 2018-2028 (US$ Bn)

In-store advertising

  • In-store advertising Market Size and Forecast 2018 to 2028 (US$ Bn)

Digital OOH Market by Type into Outdoor advertising; 2018-2028 (US$ Bn)

Outdoor advertising Market Revenue and Forecast 2018-2028 (US$ Bn)

Outdoor advertising

  • Outdoor advertising Market Size and Forecast 2018 to 2028 (US$ Bn)

Market is segmented by Product into Billboards, Shelter, Transit, Street furniture, Others

The Billboards is expected to be largest growing segment during 2024-2028

Largest Segment - Billboards

US$ 54.56 Bn

Digital OOH Market Size by Segmentation, by Product (US$ Bn)

Product 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 CAGR (%)
Billboards 11.93 XX XX XX XX XX XX XX XX XX XX XX
Shelter XX 6.63 XX XX XX XX XX XX XX XX XX XX
Transit XX XX 3.85 XX XX XX XX XX XX XX XX XX
Street furniture XX XX XX 2.69 2.88 XX XX XX XX XX XX XX
Others XX XX XX XX XX XX XX XX XX XX XX XX

Digital OOH Market by Product into Billboards; 2018-2028 (US$ Bn)

Billboards Market Revenue and Forecast 2018-2028 (US$ Bn)

Billboards

  • Billboards Market Size and Forecast 2018 to 2028 (US$ Bn)

Digital OOH Market by Product into Shelter; 2018-2028 (US$ Bn)

Shelter Market Revenue and Forecast 2018-2028 (US$ Bn)

Shelter

  • Shelter Market Size and Forecast 2018 to 2028 (US$ Bn)

Digital OOH Market by Product into Transit; 2018-2028 (US$ Bn)

Transit Market Revenue and Forecast 2018-2028 (US$ Bn)

Transit

  • Transit Market Size and Forecast 2018 to 2028 (US$ Bn)

Digital OOH Market by Product into Street furniture; 2018-2028 (US$ Bn)

Street furniture Market Revenue and Forecast 2018-2028 (US$ Bn)

Street furniture

  • Street furniture Market Size and Forecast 2018 to 2028 (US$ Bn)

Digital OOH Market by Product into Others; 2018-2028 (US$ Bn)

Others Market Revenue and Forecast 2018-2028 (US$ Bn)

Others

  • Others Market Size and Forecast 2018 to 2028 (US$ Bn)

Market is segmented by Geography into APAC, North America, Europe, Middle East and Africa, South America

The APAC is estimated to contribute 40% to the growth of global market during the forecast period 2024-2028.

Largest Segment - APAC

40%

Regional share of different regions, including Retail, Recreation, Banking, Transportation

Region 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 CAGR (%)
APAC 9.85 XX XX XX XX XX XX XX XX XX XX XX
North America XX 9.60 XX XX XX XX XX XX XX XX XX XX
Europe XX XX 4.05 XX XX XX XX XX XX XX XX XX
Middle East and Africa XX XX XX 1.21 1.32 XX XX XX XX XX XX XX
South America XX XX XX XX XX XX XX XX XX XX XX XX

Digital OOH Market Size by Geography into APAC; 2018-2028 (US$ Bn)

APAC Market Revenue and Forecast 2018-2028 (US$ Bn)

Digital OOH Market Size by Country into China; 2018-2028 (US$ Bn)

China Market Revenue and Forecast 2018-2028 (US$ Bn)

Digital OOH Market Size by Country into Japan; 2018-2028 (US$ Bn)

Japan Market Revenue and Forecast 2018-2028 (US$ Bn)

Digital OOH Market Size by Geography into North America; 2018-2028 (US$ Bn)

North America Market Revenue and Forecast 2018-2028 (US$ Bn)

Digital OOH Market Size by Country into Canada; 2018-2028 (US$ Bn)

Canada Market Revenue and Forecast 2018-2028 (US$ Bn)

Digital OOH Market Size by Country into US; 2018-2028 (US$ Bn)

US Market Revenue and Forecast 2018-2028 (US$ Bn)

Digital OOH Market Size by Geography into Europe; 2018-2028 (US$ Bn)

Europe Market Revenue and Forecast 2018-2028 (US$ Bn)

Digital OOH Market Size by Country into Germany; 2018-2028 (US$ Bn)

Germany Market Revenue and Forecast 2018-2028 (US$ Bn)

Digital OOH Market Size by Geography into Middle East and Africa; 2018-2028 (US$ Bn)

Middle East and Africa Market Revenue and Forecast 2018-2028 (US$ Bn)

Digital OOH Market Size by Geography into South America; 2018-2028 (US$ Bn)

South America Market Revenue and Forecast 2018-2028 (US$ Bn)

Major Companies

Market Companies

Name Profile Employees Headquarters Website
360HoardingsView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
ADmyBRAND Inc.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Adonmo Pvt. Ltd.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
AllOver Media LLCView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Blue OutdoorView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
BroadsignView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Capitol Outdoor LLCView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Captivate LLCView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Clear Channel Outdoor Holdings Inc.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Euro Media GroupView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Excellent Global Endeavors LLPView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Focus MediaView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
JCDecaux SEView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Lamar Advertising Co.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Lightbox OOH Video NetworkView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
OUTFRONT Media Inc.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Perion Network Ltd.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Primedia Pty Ltd.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Stroer SE and Co. KGaAView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Times Innovative Media Ltd.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Vistar MediaView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com

Digital OOH Market Scope

  1. By Type
    1. Introduction / Key Findings
    2. Historical Market Size Value (US$ billion) Analysis By Type, 2018 to 2022
    3. Current and Future Market Size Value (US$ billion) Analysis and Forecast By Type, 2024 to 2028
      1. In-store advertising
      2. Outdoor advertising
    4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
    5. Absolute $ Opportunity Analysis By Type, 2024 to 2028
  2. By Product
    1. Introduction / Key Findings
    2. Historical Market Size Value (US$ billion) Analysis By Product, 2018 to 2022
    3. Current and Future Market Size Value (US$ billion) Analysis and Forecast By Product, 2024 to 2028
      1. Billboards
      2. Shelter
      3. Transit
      4. Street furniture
    4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022
    5. Absolute $ Opportunity Analysis By Product, 2024 to 2028
  3. By Application
    1. Introduction / Key Findings
    2. Historical Market Size Value (US$ billion) Analysis By Application, 2018 to 2022
    3. Current and Future Market Size Value (US$ billion) Analysis and Forecast By Application, 2024 to 2028
      1. Retail
      2. Recreation
      3. Banking
      4. Transportation
      5. Others
    4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022
    5. Absolute $ Opportunity Analysis By Application, 2024 to 2028
  4. By Region
    1. Introduction / Key Findings
    2. Historical Market Size Value (US$ billion) Analysis By Region, 2018 to 2022
    3. Current and Future Market Size Value (US$ billion) Analysis and Forecast By Region, 2024 to 2028
      1. APAC
      2. North America
      3. Europe
      4. Middle East and Africa
      5. South America
  5. APAC Market Analysis 2018 to 2022 and Forecast 2024 to 2028, By Country
    1. Historical Market Size Value (US$ billion) Trend Analysis By Market, 2018 to 2022
    2. Market Size Value (US$ billion) Forecast By Market, 2024 to 2028
    3. By Country
      1. China
      2. Japan
    4. By Type
    5. By Product
    6. By Application
  6. North America Market Analysis 2018 to 2022 and Forecast 2024 to 2028, By Country
    1. Historical Market Size Value (US$ billion) Trend Analysis By Market, 2018 to 2022
    2. Market Size Value (US$ billion) Forecast By Market, 2024 to 2028
    3. By Country
      1. Canada
      2. US
    4. By Type
    5. By Product
    6. By Application
  7. Europe Market Analysis 2018 to 2022 and Forecast 2024 to 2028, By Country
    1. Historical Market Size Value (US$ billion) Trend Analysis By Market, 2018 to 2022
    2. Market Size Value (US$ billion) Forecast By Market, 2024 to 2028
    3. By Country
      1. Germany
    4. By Type
    5. By Product
    6. By Application
  8. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2024 to 2028, By Country
    1. Historical Market Size Value (US$ billion) Trend Analysis By Market, 2018 to 2022
    2. Market Size Value (US$ billion) Forecast By Market, 2024 to 2028
    3. By Type
    4. By Product
    5. By Application
  9. South America Market Analysis 2018 to 2022 and Forecast 2024 to 2028, By Country
    1. Historical Market Size Value (US$ billion) Trend Analysis By Market, 2018 to 2022
    2. Market Size Value (US$ billion) Forecast By Market, 2024 to 2028
    3. By Type
    4. By Product
    5. By Application

Major Companies

Market companies

Name Profile Employees Headquarters Website
360HoardingsView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
ADmyBRAND Inc.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Adonmo Pvt. Ltd.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
AllOver Media LLCView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Blue OutdoorView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
BroadsignView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Capitol Outdoor LLCView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Captivate LLCView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Clear Channel Outdoor Holdings Inc.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Euro Media GroupView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Excellent Global Endeavors LLPView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Focus MediaView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
JCDecaux SEView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Lamar Advertising Co.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Lightbox OOH Video NetworkView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
OUTFRONT Media Inc.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Perion Network Ltd.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Primedia Pty Ltd.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Stroer SE and Co. KGaAView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Times Innovative Media Ltd.View Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
Vistar MediaView Profiletable_profile101-250Santa Clara, California, United States, North Americaavinetworks.com
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