This market research report from Technavio segments the global virtual reality market by components (hardware and software), by end user (PC gaming, console gaming, and mobile gaming), and by geography (EMEA, APAC, and the Americas). Key leading vendors analyzed in this market study are Avegant, Beijing ANTVR Technology, Criffin, EON Reality, Google, HTC, ImmersiON-VRelia, Leap Motion, Oculus VR, Razer, Samsung, Shoogee (Durovis Dive), Sony, Virtalis, Virtual Realities, Vrizzmo, and WorldViz.
Technavio’s market research analysts estimate the global VR market to generate revenue worth $13 million between 2015 and 2019. Rapid growth of the gaming industry and the advent of new VR content and apps are major factors driving this market’s growth. The Americas is estimated to dominate the global market for virtual reality (VR), accounting for more than 90% of the overall revenue. The augmented sale of Oculus and Sony developer version kits in the US region is expected to result in this region’s high revenue generation capacity during the forecast period.
The new market research report from Technavio provides a breakdown and analysis of the virtual reality segments by technology.
“The introduction of smartphone-integrated VR headsets is one of the major trends that will change the dynamics of VR market. These headsets are easy to use, portable and can be used as a stand-alone device. More is the growth of smartphones and tablets, more is the growth in VR gaming. Leading companies like Samsung and HTC are offering VR headsets such as Samsung Gear VR and HTC-Vive,” says Navin Rajendra, Lead Analyst, Hardware & Semiconductor, Technavio Research
The mobile gaming segment is expected to be the major revenue-contributing segment during the forecast period. In this segment, upcoming trends like the integration of VR and augmented reality in mobile games are expected to result in this segment’s high revenue generation capacity during the forecast period.
The key vendors in the global VR market include Avegant, Beijing ANTVR Technology, Criffin, EON Reality, Google, HTC, ImmersiON-VRelia, Leap Motion, Oculus VR, Razer, Samsung, Shoogee (Durovis Dive), Sony, Virtalis, Virtual Realities, Vrizzmo, and WorldViz. This market is highly competitive and is dominated by a few key players like Oculus and Sony. To gain traction in this market, numerous large vendors focus on acquisitions as it poses a major threat to smaller players in the market. Adoption of this strategy will help large companies to increase their footfall in the market and will also aid in increasing the revenue generated by them.
A more detailed analysis is available in the Technavio report, Global VR Market 2015-2019 – Industry Analysis.
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