TechNavio says Outdoor Advertising Will Experience Growth Through 2018


London, 20 October 2014 – TechNavio, a global tech-focused research firm has announced the publication of its market research report on the Global Outdoor Advertising Market 2014-2018.

While traditional physical outdoor media includes billboards, street furniture, transit displays and commercial displays, digital outdoor media is helping advertising branch out into network-connected media like smart billboards. The Global Outdoor Advertising Market is projected to grow at a CAGR of 5.75 percent during the forecast period.

About the Report

The latest report by TechNavio focuses on industrialization and infrastructure expansion in developing countries as one of the major drivers propelling overall market growth. Advertisers are jumping at the chance to expand their business in tandem with construction of big infrastructure projects like shopping malls and airports.

“The APAC region is the largest market for outdoor advertising and is one of the fastest growing regions. Most of the countries in this area, like China and India, are growing economies, with an emerging urban and literate middle class that is enjoying higher incomes and rising standards of living. Demand from this area will be a huge growth factor for this market over the projected period,” says Faisal Ghaus, Vice President of TechNavio.


Key Information Covered in the Report:

Market segmentation, size and forecast through 2018

Market Growth Drivers:

Market Challenges:

Market Trends:

Key Vendors:

  • CBS Corp.
  • Clear Channel Outdoor Inc.
  • JCDecaux
  • Lamar Advertising Co.

Other Prominent Vendors:

  • APN Outdoor
  • Burkhart Advertising
  • Captivate Network
  • Cemusa….

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