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The Activewear Apparel Market Size is estimated to grow USD 564.3 million in 2027 and accelerate at a CAGR of 11.43% during forecast period.
The size of the activewear market is forecasted to increase. The growth of the market depends on several factors, including product innovation leading to portfolio extension and product premiumization, increasing participation in athletics, and growing awareness about healthy lifestyles.
Analysis Period | 2017-2027 |
Market Size (2017) Historic Year | USD 209.26 million |
Market Size (2027) - Forecasted Year | USD 564.39 million |
Historic Opportunity (2017-2021) | USD 87.32 million |
Historic CAGR | 9.11 % |
Forecasted Opportunity (2023-2027) | USD 235.83 million |
Market Opportunity Transformation Growth | 169.71 % |
Market Opportunity Capitalization | USD 323.15 million |
This activewear market research report extensively covers market segmentation by end-user (women and men), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing awareness about healthy lifestyles is notably driving the market growth, although factors such as changes in trade policies may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Activewear Apparel Market Driver
Significant Activewear Apparel Market Trend
Major Activewear Apparel Market Challenge
Key Activewear Apparel Market Customer Landscape
The activewear market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Activewear Apparel Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adidas AG - The company offers activewear apparel such as fast graphic tee, runner tee, and adizero marathon jacket.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The activewear market share growth by the women segment will be significant during the forecast period. The growth of this segment is mainly attributed to the growing demand for trendy and fashionable activewear apparel. In addition, the increasing participation of women in sports and fitness is further driving the demand for women's activewear.
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The women segment was valued at USD 139.55 million in 2017 and continued to grow by 2021. The growing popularity of fitness and sports among young people and an increase in disposable income are also driving the segment's growth. A rise in the spending power of women and the increasing number of women joining the workforce further add to the demand for women's activewear.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The increasing preference for a healthy lifestyle is driving the growth of the market in North America. The region has a well-developed fitness industry. Moreover, there is high popularity of fitness activities such as yoga, Zumba, and meditation among consumers in the region. The increasing participation in such activities is expected to play a major role in driving the growth of the market in the region during the forecast period. The US, Canada, and Mexico are the key countries in the activewear apparel market in North America.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The COVID-19 outbreak in 2020 negatively impacted the activewear apparel market in North America. However, with the availability of COVID-19 vaccines and the reduction in the number of COVID-19 cases, offline retail stores in the region reopened. Moreover, in the second half of 2021, there was a surge in demand for activewear apparel due to an increasing focus on health and fitness. All these factors are anticipated to drive the growth of the activewear apparel market in North America during the forecast period.
The activewear market report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Activewear Apparel Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.43% |
Market growth 2023-2027 |
USD 235.83 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
10.99 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, Canada, China, Germany, and Italy |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
adidas AG, Augusta Sportswear Inc., Columbia Sportswear Co., DICKS Sporting Goods Inc., Fashion Nova LLC, Gildan Activewear Inc., Girlfriend Collective LLC, Good American LLC, Groupe Artemis, Iconix International, Lefty Production Co., Nike Inc., PVH Corp., Superfit Hero LLC, TechStyle Fashion Group, Under Armour Inc., Universal Standard Inc., VF Corp., ASICS Corp., and Hanesbrands Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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