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The Air Care Market size is projected to increase by USD 5.14 billion and the market size is estimated to grow at a CAGR of 5.97% between 2023 and 2028. Market expansion hinges on several factors, including the flourishing fragrance industry, increased consumer expenditure on homecare products, and the advent of innovative designs for air freshener dispensers. Moreover, the market's trajectory is shaped by diverse elements such as the menace posed by counterfeit products, health-related apprehensions linked to air fresheners, and the sensitivity of consumers towards pricing. Challenges in market growth manifest in the form of threats from counterfeit items, health implications associated with air fresheners, and the price-conscious nature of consumers. Despite these hurdles, the market continues to evolve, driven by the allure of fragrances, the importance of maintaining a fresh home environment, and ongoing innovations in dispenser designs. Addressing counterfeit concerns, addressing health-related apprehensions, and implementing strategies to cater to diverse consumer budget constraints are vital for navigating market complexities and ensuring sustained growth.
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The market encompasses a range of products designed to improve the quality of air in various indoor spaces, including Hotels and Restaurants. Key products in this market include Room Fresheners, Air Moisturizers, Aircare Dehumidifiers, Aircare Systems, Pure Aircare Products, and Aircare Diffusers. With the increasing levels of pollution caused by Industrialization, there is a growing demand for Eco-friendly and Anti-allergenic Air Care products. Sales of Cars and automobiles contribute to the release of harmful gases, necessitating the use of Air Care Machines and Air Purifiers in Indoor spaces. Odor Eliminators and Sprays are also popular Air Care solutions. The Air Care Market is expected to grow significantly due to the increasing awareness of the importance of Clean Air Care in maintaining a healthy living environment. Air Care Systems, such as Aircare Diffusers and Aircare Products, play a crucial role in removing pollutants and maintaining optimal humidity levels in indoor spaces. These systems are essential in creating a comfortable and healthy atmosphere, especially in densely populated areas where the quality of air can be compromised.
The flourishing fragrance industry is a driving trend in the market. The market has experienced significant growth in recent years, driven by increased demand for improved indoor air quality in various sectors such as hotels and restaurants. Air care products, including room fresheners, air moisturizers, aircare systems, and air purifiers, have gained popularity due to their ability to reduce air pollution and provide cleaner, healthier air. With rising concerns over lung cancer, stroke, heart disease, chronic and acute respiratory illnesses, ambient air pollution, and premature deaths caused by carbon emission levels and urbanization, there is a growing emphasis on air care solutions. Portable air purifiers, air care machines, room air moisturizers, and eco-friendly, anti-allergenic products are in high demand.
Moreover, in the industrialization and population growth have led to changes in lifestyle and increased pollution levels, further boosting sales of air care products. Key product categories include air fresheners sprays, electric air fresheners, car air fresheners, air freshener gels, and candles. The market for air care products is expected to continue growing as more people prioritize healthy lifestyles and seek solutions to combat indoor air pollution. Hence, the growth of the fragrance industry is further expected to increase the demand for the products which in return fuel the growth of the market during the forecast period.
The high adoption of smart air freshener dispensers is a primary trend in the market. The market encompasses various products such as room fresheners, air moisturizers, aircare systems, and air purifiers. These devices are gaining popularity in sectors like hotels and restaurants to ensure clean and fresh indoor air. Aircare products offer advanced features like remote control via mobile apps or voice commands. Factors driving market growth include urbanization, population growth, changes in lifestyle, and increasing awareness of indoor air pollution and its health implications, including lung cancer, stroke, heart disease, chronic and acute respiratory illnesses. Air pollution, caused by carbon emissions and industrialization, contributes to ambient air pollution and premature deaths.
Moreover, the portable air purifiers, eco-friendly and anti-allergenic products, and sales of automobiles are also influencing market trends. Air fresheners, including sprays, electric models, and car air fresheners, continue to be popular, but concerns over their potential health effects are driving demand for more sophisticated aircare solutions. Thus, the demand for smart air freshener dispensers will likely grow as more consumers become aware of their benefits and the technology continues to improve, which will positively impact the growth of the global air freshener disperser, which will further fuel the growth of market during the forecast period.
The threat of counterfeit products is a major challenge in the market. The market encompasses various products such as room fresheners, air moisturizers, aircare dehumidifiers, and aircare systems. These products are essential in providing clean and pure air in hotels, restaurants, and homes. However, the market's growth has been challenged by the proliferation of counterfeit products. These imitations, which resemble original brands in packaging and features, are sold at lower prices through unauthorized distributors and online retailers, particularly in price-sensitive markets like China and India. Counterfeit aircare products pose a significant risk to public health, as they may contain harmful substances. Exposure to ambient air pollution, which can lead to lung cancer, stroke, heart disease, chronic respiratory illnesses, and acute respiratory illnesses, including asthma, is a concern. Urbanization, population growth, changes in lifestyle, industrialization, and pollution levels have contributed to increased air pollution.
However the portable air purifiers, eco-friendly products, and anti-allergenic products are gaining popularity as people prioritize healthy lifestyles. Sales of automobiles and cars have also driven demand for air fresheners, including sprays, electric air fresheners, and car air fresheners, as well as air freshener gels and candles. However, the availability of counterfeit products dilutes the value of original brands and may lead to consumer confusion. It is crucial to ensure the authenticity of aircare products to maintain public health and safety. Therefore, the presence of numerous counterfeit products can lead to market fragmentation, which can lead to the lack of price standardization, an uneven competitive scenario, and the erosion of the market share of established vendors.
The market share growth by the offline segment will be significant during the forecast period. Offline distribution channels accounted for the largest share of the global aircare market in 2022. The market in 2022 was dominated by offline distribution channels, including hotels, restaurants, and retailers. Air care products, such as room fresheners, air moisturizers, aircare systems, aircare machines, and air purifiers, are popular solutions for maintaining clean and fresh indoor environments.
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The offline segment was valued at USD 7.19 billion in 2018. Hypermarkets and supermarkets offer a wide range of air care products with various fragrances, styles, and price points, increasing sales opportunities. These establishments often run promotions and discounts, further boosting sales. Air pollution from industrialization, urbanization, and changes in lifestyle contributes to health issues like lung cancer, stroke, heart disease, chronic and acute respiratory illnesses, and asthma. Portable air purifiers, eco-friendly and anti-allergenic products, and healthy lifestyle choices are becoming increasingly important in addressing indoor air pollution and population growth. Additionally, sales of automobiles and cars contribute to outdoor air pollution, further emphasizing the need for clean air care solutions.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. APAC holds a significant share of the global air care market. The quality of air in indoor spaces is a significant concern, leading to the increasing popularity of air care products. These include air fresheners, odor eliminators, diffusers, air purifiers, sprays, plug-ins, and more. Homes, offices, and other enclosed spaces harbor indoor pollutants that can negatively impact health. Air care solutions offer fragrances to enhance ambiance and eliminate odors from sources like smoke, moths, and hair sprays. The APAC region, with its growing population, rising income levels, and urbanization, presents immense potential for the air care industry. Opportunities lie in offering air care products for various applications, including vehicles and hanging or spray air fresheners. Scented candles, vibrant colors, and a wide range of offerings cater to improving living standards and consumer preferences.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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In today's world, air moisturizers play a crucial role in maintaining indoor air quality. Whether you're considering an aircare dehumidifier to combat excess moisture or an aircare diffuser for spreading soothing scents, these devices enhance comfort while ensuring a healthier environment. Air care machines are designed to purify and moisturize the air, especially in rooms prone to dryness or allergens. Choosing eco-friendly products like anti-allergenic plug-ins or moth repellents contributes to sustainability efforts and minimizes health hazards associated with synthetic chemicals. For those who prefer subtle fragrances, options like hanging air fresheners, clip-on air fresheners, candle air fresheners, liquid air fresheners, and gel air fresheners offer diverse choices to suit any space. Whether it's a bedroom, office, or living room, integrating these products enhances ambiance while promoting a healthier lifestyle. Embracing these solutions ensures that every breath you take is cleaner and more refreshing. An eco-friendly air care machine doubles as both an air moisturizer and an anti-allergenic product for room use.
Air Care Market Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.97% |
Market growth 2024-2028 |
USD 5.14 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.28 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 40% |
Key countries |
US, China, Germany, UK, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Air Delights Inc., Church and Dwight Co. Inc., Dabur India Ltd., Dyson Group Co., Eureka Forbes Ltd., Farcent Enterprise Co. Ltd, Fellowes Inc., Godrej Consumer Products Ltd., Guangzhou Haike Electronics Technology Co. Ltd., Hamilton Beach Brands Holding Co., Henkel AG and Co. KGaA, KENT RO Systems Ltd., Kobayashi Pharmaceutical Co. Ltd., M S George Ltd, MidasCare Pharmaceuticals Pvt. Ltd., N Ranga Rao and Sons Pvt. Ltd., Newell Brands Inc., Reckitt Benckiser Group Plc, S.C. Johnson and Son Inc., and The Procter and Gamble Co. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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