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Alcoholic Infused Sparkling Water Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026

  • Published: May 2022
  • Pages: 120
  • SKU: IRTNTR70121
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The predicted growth of the alcoholic-infused sparkling water market share from 2021 to 2026 is USD 503.36 million at a progressing CAGR of 13.48%.

This alcoholic-infused sparkling water market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The alcoholic infused sparkling water market report also offers information on several market vendors, including Anheuser Busch InBev SA, Boston Beer Co. Inc., Constellation Brands Inc., E. and J. Gallo Winery, Eel River Brewing Co., Ficks and Co., M.I.A. Beer Co., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., Pernod Ricard SA, Polar Beverages, San Juan Seltzer Inc., Sapporo Holdings Ltd., Sercy Spiked and Sparkling, Suntory Holdings Ltd., and Wachusett Brewing Co. Inc. among others.

This report extensively covers alcoholic infused sparkling water market segmentation by:

  • Distribution Channel - Off premise and On premise
  • Geography - North America, Europe, APAC, South America, and Middle East and Africa

What will the Alcoholic Infused Sparkling Water Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Alcoholic Infused Sparkling Water Market Size for the Forecast Period and Other Important Statistics

 

Alcoholic Infused Sparkling Water Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The rising demand for low-calorie alcoholic beverages is notably driving the alcoholic-infused sparkling water market growth, although factors such as the campaigns against alcohol consumption may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the alcoholic-infused sparkling water industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Alcoholic Infused Sparkling Water Market Driver

The rising demand for low-calorie alcoholic beverages is a major factor driving the global alcoholic-infused sparkling water market share growth. Consumers' inclination toward healthier alcohol alternatives propelled by the low-carb movement and the inclusion of low or no sugar has fueled the growth of the global alcoholic-infused sparkling water market. Breweries and manufacturers have introduced low-calorie, low-carb, gluten-free alcohol-induced sparkling water with new natural flavors, providing consumers with more varietal options to choose from. For example, White Claw from Mark Anthony Group has included flavors like black cherry, raspberry, and natural lime in its offerings. Additionally, White Claw contains only 2 gm of carbohydrates and 100 calories with 5% ABV per 12oz drink. Thus, the demand for lighter alcoholic options is growing due to consumer preference for healthier alcoholic beverages, increasing awareness and concern for the nutritional value of beverages, and the rising trend of drinking in moderation. The rising demand for low-calorie alcoholic beverages is expected to drive the growth of the global alcohol-infused sparkling water market.

Key Alcoholic Infused Sparkling Water Market Trend

The usage of real fruits in alcoholic seltzer is another factor supporting the global alcoholic-infused sparkling water market share growth. As alcohol consumers are becoming mindful of their drinks and their nutrient content, the market of alcoholic seltzers is growing due to their low-calorie and low-carb specifications. Apart from alcohol rating, the inclusion of new and exciting flavors is also making these drinks appealing to consumers. However, with an increasing number of market players and rising competition, vendors are introducing hard sparkling water with natural flavors and real fruits. As consumers are preferring healthier alcoholic drinks and cutting back on sugar content and artificial flavoring, vendors are likely to include real fruits in alcohol-infused sparkling water for flavor as well as health factors. This, in turn, is expected to positively influence the growth of the global alcohol-infused sparkling water market during the forecast period.

Key Alcoholic Infused Sparkling Water Market Challenge

The campaigns against alcohol consumption will be a major challenge for the global alcoholic-infused sparkling water market share growth during the forecast period. Due to the increasing incidence of alcohol abuse and alcohol-related accidents, especially among youth, various social organizations are launching campaigns against alcohol consumption. Various foundations in the US, such as Mothers Against Drunk Driving (MADD), Students Against Destructive Decisions (SADD), the American Medical Association (AMA), and the National Center on Addiction and Substance Abuse (at Columbia University), discourage alcohol consumption. In February 2018, Velodyne Lidar Inc. (Velodyne Lidar) and MADD partnered to launch #VelodyneMADD, a national partnership designed to educate people about the safety benefits of autonomous vehicle technology. With autonomous technology, MADD hopes that the number of fatalities caused by alcohol-impaired driving will reduce. Due to such reasons, the demand for the market will be hindered during the forecast period.

This alcoholic-infused sparkling water market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global alcohol-infused sparkling water market as a part of the global brewers market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the alcoholic-infused sparkling water market during the forecast period.

Who are the Major Alcoholic Infused Sparkling Water Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Anheuser Busch InBev SA
  • Boston Beer Co. Inc.
  • Constellation Brands Inc.
  • E. and J. Gallo Winery
  • Eel River Brewing Co.
  • Ficks and Co.
  • M.I.A. Beer Co.
  • Mark Anthony Brands International Unlimited Co.
  • Molson Coors Beverage Co.
  • Pernod Ricard SA
  • Polar Beverages
  • San Juan Seltzer Inc.
  • Sapporo Holdings Ltd.
  • Sercy Spiked and Sparkling
  • Suntory Holdings Ltd.
  • Wachusett Brewing Co. Inc.

 

This statistical study of the alcoholic-infused sparkling water market encompasses successful business strategies deployed by the key vendors. The alcoholic-infused sparkling water market is fragmented and the vendors are deploying growth strategies such as focusing on distinguishing their product and service offerings through a clear and unique value proposition to compete in the market.

Product Insights and News

  • ab-inbev.com - The company offers alcoholic sparkling water products such as Social club, Mike's hard seltzer and natural light seltzer.

  • ab-inbev.com - Through the North America segment, the company sells its products through different retail formats across the US and Canada.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The alcoholic-infused sparkling water market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Alcoholic Infused Sparkling Water Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the alcoholic-infused sparkling water market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Alcoholic Infused Sparkling Water Market?

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61% of the market’s growth will originate from North America during the forecast period. US and Canada are the key markets for alcoholic-infused sparkling water in North America. Market growth in this region will be faster than the growth of the market in other regions.

The rising number of product launches will facilitate the alcoholic-infused sparkling water market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In 2020, the COVID-19 pandemic negatively impacted most North American countries, which resulted in the temporary closure of various industries, including those manufacturing alcohol-infused sparkling water. However, in 2021, the demand for alcohol-infused sparkling water rebounded in retail stores as regional activities reopened due to the COVID-19 vaccination drives and subsequent lifting of lockdowns. These factors will drive the growth of the regional alcohol-infused sparkling water market during the forecast period.

What are the Revenue-generating Distribution Channel Segments in the Alcoholic Infused Sparkling Water Market?

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The alcoholic-infused sparkling water market share growth by the off premise segment will be significant during the forecast period. The most common off-premise distribution channels of alcohol-infused sparkling water include individual retailers, supermarkets, hypermarkets, and online platforms. Alcohol infused sparkling water is widely available in hypermarkets and supermarkets. These distribution channels offer convenience and have extended hours of operations. The price of alcohol-infused sparkling water is higher online compared with traditional retail stores. These factors are expected to drive the off-premise distribution segment during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the alcoholic-infused sparkling water market size and actionable market insights on post COVID-19 impact on each segment.

 

Alcoholic Infused Sparkling Water Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 13.48%

Market growth 2022-2026

$ 503.36 million

Market structure

Fragmented

YoY growth (%)

12.0

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 61%

Key consumer countries

US, Canada, China, UK, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Anheuser Busch InBev SA, Boston Beer Co. Inc., Constellation Brands Inc., E. and J. Gallo Winery, Eel River Brewing Co., Ficks and Co., M.I.A. Beer Co., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., Pernod Ricard SA, Polar Beverages, San Juan Seltzer Inc., Sapporo Holdings Ltd., Sercy Spiked and Sparkling, Suntory Holdings Ltd., and Wachusett Brewing Co. Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Alcoholic Infused Sparkling Water Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive alcoholic infused sparkling water market growth during the next five years
  • Precise estimation of the alcoholic infused sparkling water market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the alcoholic infused sparkling water industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of alcoholic infused sparkling water market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Distribution Channel

    • 5.1 Market segments
      • Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
    • 5.2 Comparison by Distribution Channel
      • Exhibit 26: Chart on Comparison by Distribution Channel
      • Exhibit 27: Data Table on Comparison by Distribution Channel
    • 5.3 Off premise - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Off premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Off premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Off premise - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Off premise - Year-over-year growth 2021-2026 (%)
    • 5.4 On premise - Market size and forecast 2021-2026
      • Exhibit 32: Chart on On premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on On premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on On premise - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on On premise - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Distribution Channel
      • Exhibit 36: Market opportunity by Distribution Channel ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 Canada - Market size and forecast 2021-2026
      • Exhibit 66: Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 7.10 China - Market size and forecast 2021-2026
      • Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.11 UK - Market size and forecast 2021-2026
      • Exhibit 74: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.12 Germany - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Anheuser Busch InBev SA
              • Exhibit 89: Anheuser Busch InBev SA - Overview
              • Exhibit 90: Anheuser Busch InBev SA - Business segments
              • Exhibit 91: Anheuser Busch InBev SA - Key offerings
              • Exhibit 92: Anheuser Busch InBev SA - Segment focus
            • 10.4 Boston Beer Co. Inc.
              • Exhibit 93: Boston Beer Co. Inc. - Overview
              • Exhibit 94: Boston Beer Co. Inc. - Product / Service
              • Exhibit 95: Boston Beer Co. Inc. - Key offerings
            • 10.5 Constellation Brands Inc.
              • Exhibit 96: Constellation Brands Inc. - Overview
              • Exhibit 97: Constellation Brands Inc. - Business segments
              • Exhibit 98: Constellation Brands Inc. - Key offerings
              • Exhibit 99: Constellation Brands Inc. - Segment focus
            • 10.6 Eel River Brewing Co.
              • Exhibit 100: Eel River Brewing Co. - Overview
              • Exhibit 101: Eel River Brewing Co. - Product / Service
              • Exhibit 102: Eel River Brewing Co. - Key offerings
            • 10.7 M.I.A. Beer Co.
              • Exhibit 103: M.I.A. Beer Co. - Overview
              • Exhibit 104: M.I.A. Beer Co. - Product / Service
              • Exhibit 105: M.I.A. Beer Co. - Key offerings
            • 10.8 Mark Anthony Brands International Unlimited Co.
              • Exhibit 106: Mark Anthony Brands International Unlimited Co. - Overview
              • Exhibit 107: Mark Anthony Brands International Unlimited Co. - Product / Service
              • Exhibit 108: Mark Anthony Brands International Unlimited Co. - Key offerings
            • 10.9 Molson Coors Beverage Co.
              • Exhibit 109: Molson Coors Beverage Co. - Overview
              • Exhibit 110: Molson Coors Beverage Co. - Business segments
              • Exhibit 111: Molson Coors Beverage Co. - Key offerings
              • Exhibit 112: Molson Coors Beverage Co. - Segment focus
            • 10.10 San Juan Seltzer Inc.
              • Exhibit 113: San Juan Seltzer Inc. - Overview
              • Exhibit 114: San Juan Seltzer Inc. - Product / Service
              • Exhibit 115: San Juan Seltzer Inc. - Key offerings
            • 10.11 Suntory Holdings Ltd.
              • Exhibit 116: Suntory Holdings Ltd. - Overview
              • Exhibit 117: Suntory Holdings Ltd. - Business segments
              • Exhibit 118: Suntory Holdings Ltd. - Key offerings
              • Exhibit 119: Suntory Holdings Ltd. - Segment focus
            • 10.12 Wachusett Brewing Co. Inc.
              • Exhibit 120: Wachusett Brewing Co. Inc. - Overview
              • Exhibit 121: Wachusett Brewing Co. Inc. - Product / Service
              • Exhibit 122: Wachusett Brewing Co. Inc. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 123: Inclusions checklist
                • Exhibit 124: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 125: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 126: Research methodology
                • Exhibit 127: Validation techniques employed for market sizing
                • Exhibit 128: Information sources
              • 11.5 List of abbreviations
                • Exhibit 129: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              The alcoholic infused sparkling water market market growth will increase by $$ 503.36 mn during 2023-2026.
              The alcoholic infused sparkling water market market is expected to grow at a CAGR of 13.48% during 2023-2026.
              Technavio has segmented the alcoholic infused sparkling water market market by distribution channel (Off premise and On premise) ,geography (North America, Europe, APAC, South America, and Middle East and Africa) , and geographic (North America, Europe, APAC, South America, and MEA).
              Anheuser Busch InBev SA, Boston Beer Co. Inc., Constellation Brands Inc., E. and J. Gallo Winery, Eel River Brewing Co., Ficks and Co., M.I.A. Beer Co., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., Pernod Ricard SA, Polar Beverages, San Juan Seltzer Inc., Sapporo Holdings Ltd., Sercy Spiked and Sparkling, Suntory Holdings Ltd., Wachusett Brewing Co. Inc. are a few of the key vendors in the alcoholic infused sparkling water market market.
              North America will register the highest growth rate of 61% among the other regions. Therefore, the alcoholic infused sparkling water market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the alcoholic infused sparkling water market market growth are:
              • Rising demand for low-calorie alcoholic beverages

                Consumers inclination toward healthier alcohol alternatives propelled by the low-carb movement and the inclusion of low or no sugar has fueled the growth of the global alcoholic infused sparkling water market. Breweries and manufacturers have introduced low-calorie, low-carb, gluten-free alcohol induced sparkling water with new natural flavors, providing consumers with more varietal options to choose from. For example, White Claw from Mark Anthony Group has included flavors like black cherry, raspberry, and natural lime in its offerings. Additionally, White Claw contains only 2 gm of carbohydrates and 100 calories with 5% ABV per 12oz drink. Thus, the demand for lighter alcoholic options is growing due to consumer preference for healthier alcoholic beverages, increasing awareness and concern for the nutritional value of beverages, and the rising trend of drinking in moderation. The rising demand for low-calorie alcoholic beverages is expected to drive the growth of the global alcoholic infused sparkling water market during the forecast period.


              • Usage of real fruits in alcoholic seltzer

                As alcohol consumers are becoming mindful of their drinks and the nutrient content, the market for alcoholic seltzers is growing due to their low-calorie and low-carb specifications. Apart from alcohol rating, the inclusion of new and exciting flavors is also making these drinks appealing to consumers. However, with an increasing number of market players and rising competition, vendors are introducing hard sparkling water with natural flavors and real fruits. For example, in June 2018, Briggs Hard Seltzer launched three new products made with 100% real fruit, 5% alcohol, no artificial flavors, no added sugar, and no preservatives. Of the three, two are new products (Briggs Hard Seltzer Pineapple and Briggs Hard Seltzer Grapefruit), and one is rebranded (Briggs Original Boston Cranberry as Briggs Hard Seltzer Cranberry). As consumers prefer healthier alcoholic drinks and cutting back on sugar content and artificial flavoring, vendors are likely to include real fruits in alcohol-infused sparkling water for flavor as well as health factors. This, in turn, is expected to positively influence the growth of the global alcoholic infused sparkling water market during the forecast period.


              The alcoholic infused sparkling water market market vendors should focus on grabbing business opportunities from the off premise segment as it accounted for the largest market share in the base year.
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