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The predicted growth of the alcoholic-infused sparkling water market share from 2021 to 2026 is USD 503.36 million at a progressing CAGR of 13.48%.
This alcoholic-infused sparkling water market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The alcoholic infused sparkling water market report also offers information on several market vendors, including Anheuser Busch InBev SA, Boston Beer Co. Inc., Constellation Brands Inc., E. and J. Gallo Winery, Eel River Brewing Co., Ficks and Co., M.I.A. Beer Co., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., Pernod Ricard SA, Polar Beverages, San Juan Seltzer Inc., Sapporo Holdings Ltd., Sercy Spiked and Sparkling, Suntory Holdings Ltd., and Wachusett Brewing Co. Inc. among others.
This report extensively covers alcoholic infused sparkling water market segmentation by:
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Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The rising demand for low-calorie alcoholic beverages is notably driving the alcoholic-infused sparkling water market growth, although factors such as the campaigns against alcohol consumption may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the alcoholic-infused sparkling water industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Alcoholic Infused Sparkling Water Market Driver
The rising demand for low-calorie alcoholic beverages is a major factor driving the global alcoholic-infused sparkling water market share growth. Consumers' inclination toward healthier alcohol alternatives propelled by the low-carb movement and the inclusion of low or no sugar has fueled the growth of the global alcoholic-infused sparkling water market. Breweries and manufacturers have introduced low-calorie, low-carb, gluten-free alcohol-induced sparkling water with new natural flavors, providing consumers with more varietal options to choose from. For example, White Claw from Mark Anthony Group has included flavors like black cherry, raspberry, and natural lime in its offerings. Additionally, White Claw contains only 2 gm of carbohydrates and 100 calories with 5% ABV per 12oz drink. Thus, the demand for lighter alcoholic options is growing due to consumer preference for healthier alcoholic beverages, increasing awareness and concern for the nutritional value of beverages, and the rising trend of drinking in moderation. The rising demand for low-calorie alcoholic beverages is expected to drive the growth of the global alcohol-infused sparkling water market.
Key Alcoholic Infused Sparkling Water Market Trend
The usage of real fruits in alcoholic seltzer is another factor supporting the global alcoholic-infused sparkling water market share growth. As alcohol consumers are becoming mindful of their drinks and their nutrient content, the market of alcoholic seltzers is growing due to their low-calorie and low-carb specifications. Apart from alcohol rating, the inclusion of new and exciting flavors is also making these drinks appealing to consumers. However, with an increasing number of market players and rising competition, vendors are introducing hard sparkling water with natural flavors and real fruits. As consumers are preferring healthier alcoholic drinks and cutting back on sugar content and artificial flavoring, vendors are likely to include real fruits in alcohol-infused sparkling water for flavor as well as health factors. This, in turn, is expected to positively influence the growth of the global alcohol-infused sparkling water market during the forecast period.
Key Alcoholic Infused Sparkling Water Market Challenge
The campaigns against alcohol consumption will be a major challenge for the global alcoholic-infused sparkling water market share growth during the forecast period. Due to the increasing incidence of alcohol abuse and alcohol-related accidents, especially among youth, various social organizations are launching campaigns against alcohol consumption. Various foundations in the US, such as Mothers Against Drunk Driving (MADD), Students Against Destructive Decisions (SADD), the American Medical Association (AMA), and the National Center on Addiction and Substance Abuse (at Columbia University), discourage alcohol consumption. In February 2018, Velodyne Lidar Inc. (Velodyne Lidar) and MADD partnered to launch #VelodyneMADD, a national partnership designed to educate people about the safety benefits of autonomous vehicle technology. With autonomous technology, MADD hopes that the number of fatalities caused by alcohol-impaired driving will reduce. Due to such reasons, the demand for the market will be hindered during the forecast period.
This alcoholic-infused sparkling water market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global alcohol-infused sparkling water market as a part of the global brewers market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the alcoholic-infused sparkling water market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the alcoholic-infused sparkling water market encompasses successful business strategies deployed by the key vendors. The alcoholic-infused sparkling water market is fragmented and the vendors are deploying growth strategies such as focusing on distinguishing their product and service offerings through a clear and unique value proposition to compete in the market.
ab-inbev.com - The company offers alcoholic sparkling water products such as Social club, Mike's hard seltzer and natural light seltzer.
ab-inbev.com - Through the North America segment, the company sells its products through different retail formats across the US and Canada.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The alcoholic-infused sparkling water market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the alcoholic-infused sparkling water market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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61% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for alcoholic-infused sparkling water in North America. Market growth in this region will be faster than the growth of the market in other regions.
The rising number of product launches will facilitate the alcoholic-infused sparkling water market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the COVID-19 pandemic negatively impacted most North American countries, which resulted in the temporary closure of various industries, including those manufacturing alcohol-infused sparkling water. However, in 2021, the demand for alcohol-infused sparkling water rebounded in retail stores as regional activities reopened due to the COVID-19 vaccination drives and subsequent lifting of lockdowns. These factors will drive the growth of the regional alcohol-infused sparkling water market during the forecast period.
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The alcoholic-infused sparkling water market share growth by the off premise segment will be significant during the forecast period. The most common off-premise distribution channels of alcohol-infused sparkling water include individual retailers, supermarkets, hypermarkets, and online platforms. Alcohol infused sparkling water is widely available in hypermarkets and supermarkets. These distribution channels offer convenience and have extended hours of operations. The price of alcohol-infused sparkling water is higher online compared with traditional retail stores. These factors are expected to drive the off-premise distribution segment during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the alcoholic-infused sparkling water market size and actionable market insights on post COVID-19 impact on each segment.
Sparkling Red Wine market - The market size has the potential to grow by USD 216.16 million during 2019-2023, and the market's growth momentum will accelerate throughout the forecast period.
Alcoholic Beverages market - The market share is expected to increase by USD 393.26 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 3.23%.
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Alcoholic Infused Sparkling Water Market Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 13.48% |
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Market growth 2022-2026 |
$ 503.36 million |
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Market structure |
Fragmented |
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YoY growth (%) |
12.0 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 61% |
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Key consumer countries |
US, Canada, China, UK, and Germany |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Anheuser Busch InBev SA, Boston Beer Co. Inc., Constellation Brands Inc., E. and J. Gallo Winery, Eel River Brewing Co., Ficks and Co., M.I.A. Beer Co., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., Pernod Ricard SA, Polar Beverages, San Juan Seltzer Inc., Sapporo Holdings Ltd., Sercy Spiked and Sparkling, Suntory Holdings Ltd., and Wachusett Brewing Co. Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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