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The Global Anime Market size is estimated to grow by USD 18.60 Billion accelerating at a CAGR of 8.75% between 2023 and 2028. The continuous expansion of high-speed Internet access is significantly fueling the popularity of anime video games. This trend is further amplified by the increasing penetration of smartphones, which allows gamers to access their favorite titles on-the-go. Moreover, the rising popularity of media shows, particularly anime, and the growth in spending on online streaming services are creating a synergy that attracts a large and engaged audience. Anime video games offer immersive experiences, combining captivating storylines, intricate character development, and stunning graphics. These factors contribute to the ongoing growth and success of the anime gaming industry.
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In the dynamic world of anime, distribution has evolved significantly with the rise of internet-based distribution platforms. Fans can now enjoy animated episodes through streaming services, reducing dependence on traditional mediums like theatres and television broadcasts. This shift has democratized access to Japanese comics (manga), novels, and various anime genres among both broad and specialized audiences worldwide. Cinematography in anime continues to push creative boundaries, influencing pop culture and becoming a centerpiece of anime conventions and events globally. Beyond entertainment, anime's popularity fuels extensive merchandise and licensing opportunities, leveraging international dubbing and subbing services to reach diverse markets. Collaboration between anime studios and production companies drives innovation in storytelling and animation techniques, shaping the future of the film and television industries. The synergy between fan engagement and technological advancements underscores anime's enduring appeal and its pivotal role in global media consumption.
The continuous rollout of high-speed Internet is driving the popularity of video games is a major factor boosting the market growth. Approximately 66% of the global population, or 5.22 billion people, used smartphones in 2021. This number is projected to reach 8 billion by 2026, driving the demand for high-speed Internet for uninterrupted content streaming. The substantial investment in 5G network implementation is expected to further boost market growth.
Key events include OnePlus launching 5G-enabled smartphones in March 2021 and the Indian government announcing the introduction of 5G services in 12 cities on October 1, 2022. The importance of uninterrupted high-speed Internet is evident in gaming across various electronic devices, leading to increased investments in efficient internet infrastructure and consequently driving growth in the industry.
The growing advanced technologies like artificial intelligence (AI) and blockchain is a major trend shaping the market. The surge in popularity is driving the adoption of advanced technologies, with AI being a key player in this transformation. In rendering, AI enhances character-based shots by automating camera tracking, motion capturing, simulation, rendering, character animation, and image processing. Primarily utilized in post-production, AI minimizes the need for human resources.
Additionally, AI contributes to creating computer graphic characters by employing radium-colored dots on a person's face, captured by vertically aligned HD cameras. Blockchain is also making inroads into this adding commercial value by transforming illustrations into authentic artwork. This facilitates artists in raising funds, fostering market growth and related businesses. Overall, these technological advancements are expected to propel the market growth and trends during the forecast period.
The lack of skilled professionals in the industry is a major factor hindering the market growth. The market is currently facing an acute shortage of skilled animators. Companies are facing challenges in acquiring and retaining employees in the post-production process. The lack of technical skills and creative abilities is reducing the number of potential candidates for filling up vacant positions. Meanwhile, professionals with the required qualifications, work experience, and skillsets demand high salary packages. As a result, studios and post-production companies are unable to afford suitable artists for jobs.
The number of animator job vacancies is increasing, while companies are struggling to breakeven even if the films are blockbusters. Thus, companies are unable to cater to the growing demand from studios, which is hampering the growth of the global market.
The market share growth by the shows or series segment will be significant during the forecast period. The show or series segment is the fastest-growing segment of the market. Shows or series are the content types where a movie is telecast across several episodes.
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The shows or series segment showed a gradual increase in the market share of USD 8.99 billion in 2018. The filmmakers produce many top-rated and big-budget web series, movies, and animated series, which are easily accessible through OTT services. The huge demand for OTT services globally encourages other service providers to price discounts on their services. This has resulted in increased competition, which, in turn, prompted the existing service providers to upgrade their offerings and increase investments in producing better content to gain a larger market share. Such factors are expected to drive the growth of the shows or series segment of the market during the forecast period.
APAC is estimated to contribute 76% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in APAC is mainly driven by low labor costs in the region. The region attracts animation companies from Europe and the US. Layout preparation, painting, inking, and compositing are the major activities that are outsourced to APAC. Japan, South Korea, and China are the leading countries in the market in APAC. This report forecasts the contribution of all the segments to the growth of the market.
The market research and growth report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria, drivers of price sensitivity, and market trends to help companies evaluate and develop their market growth analysis and strategies.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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In the realm of anime and entertainment, internet-based distribution has revolutionized how content reaches audiences, spanning diverse mediums like gaming applications, online platforms, and Over the Top streaming platforms. This evolution caters especially to the young generation, known for embracing technologically advanced gadgets and engaging with anime games and virtual reality experiences. Virtual Reality (VR) and Augmented Reality (AR) technologies enhance immersion in anime worlds, supported by VR gaming equipment and virtual surround sound for enhanced experiences. Across social media and online streaming platforms, animated TV programs and theatrical releases from renowned animation studios captivate global viewers while meeting stringent broadcasting standards and safeguarding intellectual property rights. The industry thrives on merchandising, leveraging licensing and merchandising rights for products like posters, key chains, and figurines that appeal to the youthful population. This convergence of art, animation, and digital games not only entertains but also fosters cognitive development and social competence through engaging storytelling and creative expression in comic books and vintage anime series.
Market Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.75% |
Market growth 2024-2028 |
USD 18.60 billion |
Market structure |
Concentrated |
YoY growth 2023-2024(%) |
8.04 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 76% |
Key countries |
Japan, China, US, India, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bandai Namco Filmworks Inc., Bones Inc., Discotek Media, Kyoto Animation Co. Ltd., PA Works Co. Ltd., Pierrot Co. Ltd., Production IG Inc., Sony Group Corp., The Walt Disney Co., TOEI ANIMATION Co. Ltd., VIZ Media LLC, and Zerochan |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Content Type
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
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