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The Global Application-to-Person (A2P) SMS Market size is forecast to increase by USD 13.01 billion between 2022 and 2027, accelerating at a CAGR of 4.25%. In 2017, US held the largest market share, projecting an annual revenue of USD 9.1 billion.
The research report of the Application-to-Person (A2P) SMS Market offers industry forecasts and segmentation based on components including Platfomr and Services. It also segments the market by Application, which comprises Promotional Campaigns , CRM, Pushed content, Interactive Services and Others. Geographically, the report covers APAC, North America, Europe, South America, and Middle East and Africa. The market size, historical data (2017-2021), and future forecasts are presented in terms of value (in USD billion) for all these mentioned segments.
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The remarkable growth of the A2P messaging market can be attributed to the increasing number of smart-connected devices worldwide. It is estimated that the global number of such devices will reach 55 billion by the end of 2025. This rise in connected devices allows for more efficient communication with end-users, making it easier to manage and maintain interactions. Consequently, there is a growing demand for A2P SMS solutions that facilitate streamlined content management and monitoring through effective promotional campaigns.
The expansion of mobile workers, including traveling executives, sales representatives, and field workers, necessitates secure access to confidential company data anytime and anywhere. While mobile devices enhance productivity, they also pose additional risks to sensitive data. A2P messaging services, employing authentication methods, offer protection against malware attacks, safeguarding sensitive information. This surge in demand for A2P SMS solutions is expected to propel the growth of the A2P messaging market during the forecast period.
The platform is the Leading Segment to Dominate the Market
The market share growth by the platform segment will be significant during the forecast period. The platform segment dominated the global market with the largest share in 2022 and will witness a high CAGR during the forecast period. The extensive use of the A2P messaging platform across numerous verticals, including BFSI, travel and tourism, media and entertainment, and healthcare, should be credited with the platform segment's rise. The A2P platforms offer updates and promotions for a variety of items, notably for small and medium-sized businesses. The chat app offers users direct access to numerous brands and services. They can interact with virtual assistants, due to direct access, which offers businesses several benefits in providing clients with always-on services. The number of virtual assistants has also expanded as a result of the development of AI and chatbot services. Thus, owing to such factors the segment is expected to grow during the forecast period
APAC is estimated to contribute 52% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in APAC will experience significant growth during the forecast period as several industries, including healthcare and BFSI, are adopting cybersecurity solutions. This is because most of these industries use cloud-based services. Population growth, higher living standards, and increased disposable income have led to a rise in the adoption of connected devices. In addition, there has been an increase in online transactions, especially through mobile devices. It is important to protect security-related data against cyber theft. Therefore, the need to secure data will drive the adoption of AI-based cybersecurity solutions during the forecast period.
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The Application-to-Person (A2P) SMS Market is fragmented in nature. Some significant players include 42 Telecom Ltd and AMD Telecom SA
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
BICS, China Telecom Global Ltd., Comviva Technologies Ltd., Genesys Telecommunications Laboratories Inc., Infobip Ltd., Monty Mobile, Route Mobile Ltd., Silverstreet BV, Sinch AB, SMS Global, Syniverse Technologies LLC, Tanla Solutions Ltd., Tata Communications Ltd., tyntec GmbH Hofmannstrasse, Vonage Holdings Corp., Bharti Airtel Ltd., Twilio Inc., and Vodafone Group Plc
The application-to-person (a2p) sms market analysis report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 - 2027.
Application-to-Person (A2P) SMS Market Scope |
|
Report Coverage |
Details |
Page number |
171 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.25% |
Market growth 2023-2027 |
USD 13.0114 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.56 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 52% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
42 Telecom Ltd., AMD Telecom SA, BICS, China Telecom Global Ltd., Comviva Technologies Ltd., Genesys Telecommunications Laboratories Inc., Infobip Ltd., Monty Mobile, Route Mobile Ltd., Silverstreet BV, Sinch AB, SMS Global, Syniverse Technologies LLC, Tanla Solutions Ltd., Tata Communications Ltd., tyntec GmbH Hofmannstrasse, Vonage Holdings Corp., Bharti Airtel Ltd., Twilio Inc., and Vodafone Group Plc |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Component
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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