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The Global Automotive Sun Visor Market size is forecast to increase by USD 291.93 million and is estimated to grow at a CAGR of 3.2% between 2022 and 2027. The market witnesses growth driven by key determinants shaping the automotive sector. As the demand for premium vehicles rises globally, there's a corresponding increase in the adoption of advanced sun visor solutions. Additionally, the burgeoning automotive industry in emerging economies fuels market expansion as manufacturers cater to the growing needs of a larger consumer base. Moreover, the integration of improved safety features and enhanced comfort provided by sun visors underscores their significance in modern vehicle design, further propelling market growth in the automotive sector. This market research and analysis report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The market offers innovative solutions to enhance driver safety and comfort, with products designed to reduce heat absorption and minimize glare from sunlight, contributing to optimal interior temperature management. Through R&D efforts, manufacturers integrate electronic equipment seamlessly into vehicle cabins, ensuring passenger car occupants benefit from integrated audio systems and multifunctional components like mirrors and ceiling configurations. From conventional sun visors to advanced LCD alternatives, the market caters to diverse needs with fixed and expandable configurations, incorporating lightweight materials and ergonomic designs for improved functionality and aesthetics. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The global market growth is significantly driven by their enhanced safety features and comfort benefits. Sun visors serve a critical role in mitigating sunlight glare and regulating the interior temperature of the vehicle, thereby enhancing the driving experience. Sun glare poses risks such as temporary blindness, obstructed vision, and discomfort for drivers, underscoring the importance of sun visors in ensuring road safety and driver comfort.
Beyond mitigating sun glare, they contribute to reducing the internal temperature of the vehicle cabin. By blocking and reflecting sunlight, they prevent heat accumulation inside the car, thus safeguarding internal components like seatbelts, steering wheels, and gear shifters from overheating, thereby enhancing driver convenience. Moreover, prolonged exposure to direct sunlight and excessive heat can potentially damage electronic equipment such as stereos and touchscreen panels installed in the vehicle. These advantages underscore the significance of sun visors in enhancing driver safety and comfort, thereby driving their global market growth during the forecast period.
The use of eco-friendly materials is an emerging trend in the market growth. Traditionally automotive interior components, including sun visors, are made up of a synthetic plastic polymer such as polyvinyl chloride. However, the automotive interior market is witnessing development in terms of materials and their sources. There has been a shift in the materials used for manufacturing automotive interiors due to a rise in consumer awareness regarding eco-friendly materials. Manufacturers are investing in the development of automotive interiors made from eco-friendly and renewably sourced materials. Key suppliers for the automotive interior industry are providing renewably sourced materials because of the emphasis of automotive interior manufacturers on using eco-friendly materials.
As these materials contain renewable plant-based ingredients, these materials provide cost savings and improved performance compared with traditional petroleum-based products. As the trend of using eco-friendly materials is expected to continue, which will positively impact the growth of the global market during the forecast period.
The flaws in passenger car visor systems are major challenges impeding market growth. Even though sun visors have been an integral part of modern vehicles, they have a few shortcomings, which are expected to pose a challenge to automotive sun visor manufacturers. For the visors installed on the upper daylight of the windshield, it is impossible to reduce the effect of direct sunlight as these sun visors cover only a small portion of the front windshield. Therefore, the traditional sun visor does not provide flexibility to adjust its position according to the position of the sun, which can cause discomfort to the driver and passengers.
Traditional visors are also not useful for drivers when they place their seats at the rear position on the seat track. When drivers adjust their seats to the rear position of the seat track, the sun visor obstructs the vision of the driver. In addition, as most sun visors have metal rods attached to them, in a sudden collision, the metal rod can cause a head injury to the driver, which poses a safety risk for the driver. Thus, these factors may impede the growth of the global market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Automotive Sun-Visor Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ACME Specialty Manufacturing Co. - This company focuses on manufacturing exterior mirrors and interior mirrors. The key offerings of the company include automotive sun-visors.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market Companies, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The market share growth by the conventional segment will be significant during the forecast period. The conventional segment is expected to be the largest segment due to its low manufacturing and installation costs. The properties of conventional sun visors, such as ease of installation and handling, negligible maintenance cost, and robust design, make them popular among the majority of passenger and commercial vehicles.
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The conventional segment was valued at USD 1.31 billion in 2017 and continued to grow until 2021. The segment is made up of numerous parts, including a mirror, cushioning, electric cable, flap, frame, and lights. It is constructed from molded substrates, metals, plastics, and fabrics. It is used as a sunroof in automobiles as it helps to maintain the temperature of the vehicles by blocking direct sunlight. Due to the easy availability of raw materials used in the manufacturing of conventional visors, they can be easily manufactured and installed in vehicles without any hassles. Also, the replacement of conventional sun visors is low compared to LCD sun visors. Growing demand for passenger vehicles, increasing traffic congestion in urban areas, rise in purchasing power of customers, and increase in the sales of passenger and commercial vehicles will drive the demand for conventional sun visors, which will boost the growth of the global market during the forecast period.
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APAC is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in APAC is estimated to be primarily driven by rapid industrialization and the growth of the automotive industry across the region. In addition, consumer propensity toward the premium segment vehicles will boost the market in APAC during the forecast period.
With the advent of urbanization and globalization, the growth of disposable income in economies such as China, Indonesia, and Singapore, has led to an increase in the number of car buyers in these countries. This will result in the overall growth of the automotive industry in APAC. The heightened purchasing power among the consumers in APAC is estimated to spike the sales of premium automobiles in the region. For instance, in October 2022, the sales of Mercedes-Benz in China witnessed an increase of 37% compared with the same time period in 2021. As these premium vehicles require more sophisticated visors, the rising sales of premium vehicles are estimated to drive the market in APAC during the forecast period.
The automotive sun visor plays a crucial role in enhancing driver safety and comfort by mitigating the glare of sunlight and providing heat absorption within the vehicle cabin. As a component integrated into the vehicle's interior design, it offers essential features such as a mirror frame, padding, and screws for secure installation. These visors often come equipped with an audio system to cater to the entertainment needs of passengers. With expandable configurations and fixed configurations, manufacturers provide options to meet diverse consumer preferences. Moreover, the incorporation of integrated ergonomic designs ensures optimal usability, while the use of lightweight alternatives and innovative material combinations enhances durability and aesthetics.
This market is driven by the sales and production of vehicles and the ongoing traffic flow dynamics globally. Innovative automotive designs now incorporate multifunctional components seamlessly integrated into the vehicle's ceiling, enhancing the overall driving experience for both the driver and the co-driver. The global automotive sector is witnessing a transformative shift driven by advancements in electronic equipment and the rising demand for electric vehicles.
However, challenges such as the lack of standard protocols and complex design hinder seamless integration. These hurdles are particularly pronounced in emerging nations where vehicle and driver safety remain paramount concerns. Despite these challenges, the automotive industry continues to expand, propelled by increasing vehicle penetration and evolving consumer lifestyles. Moreover, the trend towards electrification is catalyzing significant investment in innovative propulsion technologies. Original Equipment Manufacturers (OEMs) are actively adapting to these changes, exploring diverse sales channels to reach a broader population of consumers and capitalize on this dynamic market landscape.
This market research and growth report provides data by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Automotive Sun-Visor Market Scope |
|
Report Coverage |
Details |
Page number |
164 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.2% |
Market growth 2023-2027 |
USD 291.93 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
2.2 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 43% |
Key countries |
US, China, Japan, India, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ACME Specialty Manufacturing Co., American Stitchco Inc., Continental AG, Faucher Industries, Grupo Antolin Irausa SA, Gumotex Group, Hansen International Inc., Howa Co. Ltd., Kasai Kogyo Co. Ltd., KB Foam Inc., Martur Fompak International, Piston Group, Rosco Inc., Seatz Manufacturing, Shanghai Daimay Automotive Interior Co. Ltd., Sunvisors India Pvt. Ltd., and Toyota Boshoku Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Component
7 Market Segmentation by Vehicle Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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