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The baby fashion accessories market is estimated to grow at a CAGR of 4.84% between 2022 and 2027. The size of the market is forecast to increase by USD 1,530.55 million. The growth of the market depends on several factors, including increasing urbanization, a rising number of working women, and high demand for designer products and soft products.
This report extensively covers market segmentation by distribution channel (offline and online), type (baby clothing accessories, baby hosiery or knitwear accessories, baby winter wear, baby jewelry, and others), and Geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The rising number of working women is notably driving the market growth, although factors such as declining fertility and birth rates may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Baby Fashion Accessories Market Driver
The rising number of working women is notably driving the baby clothing market growth. The number of women (aged 15-64) in employment increased by 7% between 2011 and 2022 in the US, the largest market for baby fashion accessories in North America. In Japan, this number was 6%. Japan is the second largest market for baby fashion accessories in APAC.
Women are the largest buyers in the global market as mothers indulge more closely in dressing their babies. With more women entering the workforce, they tend to become more potential buyers. Another factor is that as a growing number of new mothers return to work early, demand for daycare facilities and creches increases, where there is social pressure on dressing and presentation. This influences purchase decisions of baby fashion products. Also, the baby-boomer generation of grandparents, who have high disposable incomes, will aid the growth of the market during the forecast period.
Significant Baby Fashion Accessories Market Trend
Innovative designs and patterns are the primary trends in the baby clothing market. While pastel pink and blue colors are common colors in baby fashion accessories, vendors are relaunching these colors but with modern digital prints and patterns like uneven stripes and giraffe and bird prints. Neon bags, gloves, and other accessories, like those launched by 7 A.M. Enfant, a New York-based vendor of baby clothes and accessories, are also gaining popularity.
Manufacturers are incorporating fashionable patterns and using licensed movie and cartoon content on baby fashion products. Need-based and functional accessories like bibs, socks, mittens, and hairbands are now launched in stylish prints, colors, and designs. A lot of the designs and patterns in baby fashion accessories also imitate adult fashion styles and designs. Thus, all these factors are expected to fuel the growth of the market during the forecast period.
Major Baby Fashion Accessories Market Challenge
Declining fertility and birth rates are the major challenge impeding market growth. The fertility rate is calculated based on the number of children that would be born to a woman if she were to live to the end of her childbearing years. It represents the chance for a woman, on average, to become pregnant in her childbearing life span. Considering this number as a standard average, marketers can easily target their audience. The average fertility rate has been declining globally since the last decade. The primary reason for this decline is the growing preference among women to have children later in their lives, between the ages of 30 and 34 years, when they are more secure financially. Other factors include urbanization and the resultant smaller households, and the wider availability of contraception methods. Such factors will negatively impact the revenue of vendors in the baby clothing market during the forecast period.
Key Baby Fashion Accessories Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Baby Fashion Accessories Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Roberto Cavalli Spa - The company offers baby fashion accessories such as belts, small leather goods, and scarves and foulards. Through this segment, the company produces leather and sheep-lined clothing.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth of the offline segment will be significant during the forecast period. Offline distribution channels include retail formats such as specialty stores, hypermarkets, departmental stores, convenience stores, supermarkets, and warehouse clubs. The hypermarkets, supermarkets, convenience stores, and clubhouse stores segment offer a variety of brands and stock-keeping units (SKUs) at competitive prices. Vendors operating in the organized retail sector are based on factors such as geographical presence, ease of production and inventory management, and goods transportation.
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The offline segment was valued at USD 3,436.14 million in 2017 and continued to grow until 2021. Department stores are one-stop solutions for shopping. The availability of all products at a single stop is the major factor for consumers to select department stores. Popular department stores that sell luxury handbags include Nordstrom, Barneys New York, Macys, and Sears Brands. Therefore, such strategies and the opening of new brand-specific stores for baby fashion accessories are expected to drive consistent sales growth through offline stores, which, in turn, will propel the growth of the market during the forecast period.
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North America is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The penetration of baby fashion accessories is relatively lower in APAC than in other developed markets. However, factors such as rapid urbanization, changes in lifestyles, the rising number of dual-income households, and the increasing number of nuclear families drive the growth of the baby fashion accessories market in APAC relatively faster than the developed markets. For instance, dual-household income has drastically increased by more than 60% between 2000-2021 in Japan. China, Japan, South Korea, India, and Australia are the major contributors of revenue to the market in the region.
The rising concern about the aesthetic quotient of kids has increased the demand for high-quality and convenient baby fashion accessories. Vendors will focus on penetrating emerging markets in the region during the forecast period, owing to the opportunities for growth.
The outbreak of COVID-19 hindered the growth of vendors, especially in densely populated countries such as China and India. However, the expansion of distribution channels post-lockdown increased the penetration of baby fashion accessories in the future. Vendors are also trying to increase awareness of the benefits of using baby care products among people through advertisements. These factors will help the regional market to recover and grow during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The reports categorize the global baby fashion accessories market as a part of the global leisure products industry within the global household durables market. The parent, global leisure products market covers a variety of categories, including baby fashion accessories, musical instruments, camping equipment, recreational vehicles, bicycles, toys, and other consumer-oriented products. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
Baby Fashion Accessories Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.84% |
Market growth 2023-2027 |
USD 1,530.55 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.6 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 33% |
Key countries |
US, China, Australia, Germany, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
BabyVision Inc., Bonpoint, Carters Inc., Clayre and Eef, Crummy Bunny Inc., Gap Inc., Gerber Childrenswear, Hi Style Manufacturing Co., Lefty Production Co., Lovedbaby LLC, Mamas and Papas Ltd., Mothercare in Ltd., Nature Baby Ltd., Ningbo Younker Fashion Accessory Industrial Corp., Ralph Lauren Corp., Roberto Cavalli Spa, Royal Apparel, Sckoon Inc., The bonnie mob, and The Childrens Place Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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