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The baby food maker market size is forecast to increase by USD 411.17 million at a CAGR of 8.25% between 2022 and 2027. The growth of the market depends on several factors, including technology innovation and portfolio extension, the increase in several working women, and the ease of use, portability and convenience.
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This baby food maker market report extensively covers market segmentation by application (food preparation products and bottle preparation products), distribution channel (offline and online), and geography (North America, APAC, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
The market share growth by the food preparation products segment will be significant during the forecast period. Food preparation products are baby food makers that blend food into purees that can be easily fed to babies. Making their own baby food is a great way of introducing the food that is traditionally eaten by a family to babies, which may be difficult to do with store-bought food. Also, readymade jars of baby food can end up providing too little or too much food for a baby. As a result, a person may end up opening more baby food jars than what is needed.
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The food preparation products segment was valued at USD 514.96 million in 2017 and continued to grow until 2021. Baby food makers with various designs and models suitable for steaming and blending are being introduced. Appliances that allow the preparation of quick meals or bigger portions to be served later are also becoming popular due to their multi-functionality and innovative designs. They also come with a provision that allows them to be stored in refrigerators without having to transfer the food to other bowls or containers. Some baby food makers also offer the option of warming and sterilizing baby bottles. Such factors will increase segment growth during the forecast period.
The technology innovation and portfolio extension are notably driving the market growth, although factors such as the decline in birth rate globally may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
One of the major factors driving the baby food maker market growth is technological innovations and portfolio extensions. The manufacturers of baby food makers focus on launching advanced and innovative products for fulfilling the demands of customers in different sectors. The major factors which a company focuses on while manufacturing a product are safety, durability, and customization. For example, bottle warmer, BFM- 1000 by Cuisinart is a baby food maker with 4- cup work bowl that allows the storage of leftovers. This baby food maker steams and purees in the bowl without creating a mess, thereby also saving time.
Thus, the introduction of innovative products also leads to product premiumization. Danone introduced the pre-measured tab formula milk in the UK by partnering with the Japanese food manufacturer Meiji. As per the deal, there will be the manufacturing of a format innovation in its formula milk recipes with Meiji's proprietary tab production technology. Thus, with such technological innovations and portfolio extensions, the global baby food market is expected to grow during the forecast period.
The major market trend driving the market growth is the increasing number of women joining the workforce. The increased number of working women globally has boosted the demand, thereby propelling their sales worldwide. The need for working women to make food or prepare infant formula and store them for later use has resulted in substantial market growth. As a result, the demand for ready-to-eat or packaged food has increased. The number of working women in developing countries such as China and India has increased substantially over the last few years. In 2021, the female labor rate in China ranged at about 61.6%.
The total labor participation rate in China stood at around 68.1% in 2021. This increase in the number of working women has also led to a rise in dual-income households, which, in turn, has led to a higher average income per household. This has helped to shift the inclination toward a luxury lifestyle which has encouraged consumers to adopt as their kitchen appliances. Such factors are expected to drive the growth of the market during the forecast period.
The major challenge impeding market growth is the declining birth rate. The global declining birth rate is a challenge for the market in developing countries such as India, China, and Brazil and in developed countries such as the UK, the US, France, Japan, and Canada. The decline is due to the increase in the unmarried population and a drop in the number of children per family. For instance, the current birth rate for India in 2022 is 17.163 births per 1000 people, a 1.23% decline from 2021. The birth rate for India in 2021 was 17.377 births per 1000 people, a 1.22% decline from 2020.
The decline in birth rate is considered one of the major challenges as with age, people are more concerned about giving proper education and other facilities to their kids for which they maintain a proper budget to run their lifestyle, and often it happens that due to lack of financial stability and time for children, millennials are putting their careers first before thinking of starting a family. Such factors can hamper the growth of the market during the forecast period.
The market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Baby Food Maker Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ALT GROUP BABYMOOV CORP: The company offers baby food makers such as duo meal station food maker. Also, the company offers baby food maker that includes Duo Meal Station Food Maker.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
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North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, people are very conscious about the food they are offering to their children, for which the nutritional content plays a major part. The US was the dominant country in the region for the market. However, the lifestyles of people are changing along with the rise in the standard of living, which helps drive the growth of the regional market.
The baby food market is evolving, with a focus on meeting nutritional requirements for infants and toddlers. Women employees play a crucial role in this sector, driving the growth of the women's workforce. Solid or semi-solid nutraceuticals, steamed food products, and vegetables cater to the nutritional intake of babies. Innovative bottle-filling food makers like Formula Pro Advanced offer convenience for bottle-feeding liquid food, ensuring ease of operation and safety with BPA-free materials. With temperature settings and efficient capacity, these machines deliver quality products for infants.
The baby food market is undergoing significant transformation, influenced by various factors such as retailers like Wal-Mart Stores, Inc. and the increasing presence of consumer electronics. While still in its nascent stage, the market is witnessing rapid growth, driven by the emergence of e-retail websites and the entry of new players. Retailers, dealers, and channel partners play crucial roles in ensuring the ease of convenience for consumers, facilitating shopping experiences both online and offline.
Online distribution channels, including e-commerce websites, are gaining popularity, providing accessibility and convenience for working-class women populations. With the expansion of distribution chains in regions like Asia Pacific and European countries, the baby food market continues to grow, offering a wide range of options for consumers seeking nutritional and convenient solutions for their infants' dietary needs.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Baby Food Maker Market Scope |
|
Report Coverage |
Details |
Page number |
162 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.25% |
Market growth 2023-2027 |
USD 411.17 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.75 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
ALT GROUP BABYMOOV CORP, Avec Maman, BABY BREZZA, BEABA SAS, Capital Brands Distribution LLC, Cuisinart, Dualit Ltd., Elechomes Innovations LTD, Hamilton Beach Brands Holding Co., Koninklijke Philips NV, Leestar India, Legit, Me n Moms Pvt Ltd., Newell Brands Inc., NutriChef Kitchen LLC, OXO International Ltd., Pigeon Corp., QUARK BABY LTD., Sage Bears LLC, and UCL shop |
Market dynamics |
Parent market analysis, Market Forecasting , Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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