Beer Mug Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

The beer mug market share is expected to increase by USD 13.51 million from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 2.88%.

This beer mug market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers beer mug market segmentations by distribution channel (offline and online) and geography (APAC, Europe, North America, South America, and MEA). The beer mug market report also offers information on several market vendors, including Arc Holdings, Bormioli Rocco Spa, Femora India Pvt. Ltd., Hamilton Housewares Pvt. Ltd., Libbey Inc., Ocean Glass Public Co. Ltd., Stolzle-Oberglas GmbH  , Turkiye Sise ve Cam Fabrikalari AS, Union Glass Co. Ltd., and Vetreria di Borgonovo Spa among others.

What will the Beer Mug Market Size be During the Forecast Period?

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Beer Mug Market: Key Drivers, Trends, and Challenges

The growing number of pubs, bars, hotels, and home bars is notably driving the beer mug market growth, although factors such as criticality of inventory management and product sourcing may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the beer mug industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Beer Mug Market Driver

The growing number of pubs, bars, hotels, and home bars is one of the key factors driving the growth of the global beer mug market. The growing number of bars, pubs, and hotels across the world owing to the concept of socializing at pubs, bars, liquor-serving cafes, and lounges are expected to drive the global beer mugs market during the forecast period. This growth is triggered by various other factors such as demographics, the increase in the working population, changes in lifestyles, and urbanization. The growth in the influx of people to urban areas and a substantially large percentage of white-collared professionals have supported the launch of pubs, bars, liquor-serving cafes, and lounges. This has a direct impact on the purchase of drinkware products such as beer mugs in the commercial sector. The increase in the number of house parties also drives the demand for beer mugs among residential customers. The increase in homebrewing in countries such as the US is one of the factors that augment the growth of the global beer mug market. These factors are expected to propel the demand for beer mugs during the forecast period.

Key Beer Mug Market Trend

The rising population of youth worldwide will fuel the global beer mug market. One of the positive trends that can influence the growth of the global beer mug market during the forecast period is the youth population across the world. The youth population s increased demand for newer flavors drove the demand for craft beer demand worldwide. The craft beer is directly poured from taps into beer mugs. Hence, the increased consumption of craft beer will drive the sales of beer mugs during the forecast period. Furthermore, the rise in disposable income of consumers in developing countries such as India provides a huge opportunity for customized drinkware products. Consumers are increasingly buying personalized and customized drinkware products with their messages imprinted on them to gift to others and themselves. Such personalized and customized drinkware products are a good gifting option during occasions such as anniversaries, weddings, events, and office parties. Therefore, manufacturers of drinkware products are targeting the millennial population and are introducing different customized products and marketing campaigns targeted at this consumer segment. 

Key Beer Mug Market Challenge

Criticality of inventory management and product sourcing is a major challenge for the global beer mug market growth. Inventory concerns have evolved in tandem with the changing consumer shopping patterns. Consumer preferences change over time, speeding up the inventory turnover requirements. Suppliers or manufacturers of beer mugs must adjust to the small orders placed by wholesalers and retailers, which creates the need for improved inventory turnaround time. This predominantly increases raw material, quality control, transportation, and labor costs incurred by manufacturers. Owing to the global increase in energy prices and the rise in manufacturing costs in China, vendors operating in the market have begun to seek more effective and efficient production locations. The ability of countries such as Brazil, India, South Africa, and Russia to handle the movement of the production processes from China can affect critical delivery schedules. This has given rise to local and regional sourcing. The awareness about working conditions in the facilities across the supply chain influences the adoption of responsible purchasing strategies that can enhance their brand /image. All these factors hinder the growth of the global beer mug market during the forecast period.

This beer mug market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global beer mug market as a part of the global housewares and specialties market within the global household durables market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the beer mug market during the forecast period.

Who are the Major Beer Mug Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Arc Holdings
• Bormioli Rocco Spa
• Femora India Pvt. Ltd.
• Hamilton Housewares Pvt. Ltd.
• Libbey Inc.
• Ocean Glass Public Co. Ltd.
• Stolzle-Oberglas GmbH  
• Turkiye Sise ve Cam Fabrikalari AS
• Union Glass Co. Ltd.
• Vetreria di Borgonovo Spa

This statistical study of the beer mug market encompasses successful business strategies deployed by the key vendors. The beer mug market is fragmented and the vendors are adopting organic and inorganic growth strategies to compete in the market.

Product Insights and News

• Arc Holdings- The company offers beer mugs under the brand, LUMINARC.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The beer mug market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Beer Mug Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the beer mug market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Beer Mug Market?

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42% of the market's growth will originate from APAC during the forecast period. China is a key markets for beer mug market in APAC. Market growth in this region will be faster than the growth of the market in regions.

The rise in the gross domestic product (GDP) and economy in the region will facilitate the beer mug market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

China and India were the most affected regions due to the COVID-19 pandemic in 2020. Mass lockdowns were imposed by the governments in the regions of APAC. Therefore, the manufacturing operations of most of the industries were closed. The nightclubs and pubs were also closed. This led to a decline in the sales of beer mugs in this region in 2020. However, the ease of lockdowns during the forecast years will bring a positive impact on the growth of the beer mug market in APAC.

What are the Revenue-generating Distribution Channel Segments in the Beer Mug Market?

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The beer mug market share growth by the offline segment will be significant during the forecast period. The revenue of the offline distribution channel comes from the sales of products through specialty stores (including multi-brand stores, grocery stores, and foodservice chains); hypermarkets, supermarkets, convenience stores, and clubhouse stores; and department stores. Vendors are targeting restaurants, bars, pubs, and hotels for selling beer mugs. This is due to the rise in the consumption of beer at bars and pubs in APAC and MEA, especially in countries such as India, China, Japan, and the UAE. In addition, the increase in the popularity of craft beer among millennials is driving the sales of beer mugs. The increase in the number of microbreweries and the popularity of macro breweries drive the growth of the beer mug segment.  

This report provides an accurate prediction of the contribution of all the segments to the growth of the beer mug market size and actionable market insights on post-COVID-19 impact on each segment.

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What are the Key Data Covered in this Beer Mug Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive beer mug market growth during the next five years
• Precise estimation of the beer mug market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the beer mug industry across APAC, Europe, North America, South America, and MEA
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of beer mug market vendors

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