Enjoy complimentary customisation on priority with our Enterprise License!
The berries market is estimated to decline at a CAGR of 5.69% between 2022 and 2027. The size of the market is forecast to increase by USD 10,200.36 million. The growth of the market depends on several factors, including growing awareness and promotion of the benefits of consuming berries and the increasing prominence of private-label brands.
This report extensively covers market segmentation by application (food and beverages, personal care, and others), type (strawberries, blueberries, raspberries, and others), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To learn more about this report, Download Report Sample
The growing awareness and promotion of the benefits of consuming berries are notably driving the market growth, although factors such as fluctuations in berry prices due to unfavorable weather conditions may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Berries Market Driver
The growing awareness and promotion of the benefits of consuming berries are notably driving the berries market growth. Obesity is a growing health problem in both developed and developing countries. A new study released by the Organization for Economic Co-operation and Development (OECD) indicates that three out of four Americans will be overweight by 2022. On the other hand, berries are known to have a positive impact on health by slowing down digestion and, thus, preventing people from giving in to their hunger cravings by consuming unhealthy foods.
Berries are a great source of antioxidants, such as anthocyanins, ellagic acid, and resveratrol. In addition to protecting the cells in the human body, these plant compounds may reduce the risk of diseases. The antioxidants in berries help control free radicals, one of the leading causes of skin damage, which contributes to aging. The antioxidants in berries, including anthocyanins, ellagic acid, and resveratrol, may also reduce the risk of cancer. Berries are also heart-healthy foods. Black raspberries and strawberries can lower cholesterol levels in obese people. Thus, with the growing awareness of the benefits of consuming berries, the market will observe considerable growth during the forecast period.
Key Berries Market Trend
The increasing prominence of private-label brands is the primary trend driving the berries market growth. Major retailers across the globe are introducing their own brands of fruit products like berries to capitalize on the growing demand for berries among consumers. Private-label processed berry products are becoming popular among consumers as they are affordable and ready to eat. These berry products are stocked at retail stores and are available at prices that are lower than that of branded products, which is very appealing to consumers.
During the past decade, the private label product segment has grown in terms of scope and size. Unlike branded products, private-label products are less expensive. Thus, price-sensitive consumers are more likely to purchase private-label berry products. All these factors are expected to foster the growth of the berries market during the forecast period.
Key Berries Market Challenge
Fluctuations in berry prices due to unfavorable weather conditions are the major challenge impeding the berries market growth. Cool, rainy weather tends to have several deleterious effects on strawberry cultivation. The cooler soil temperatures reduce the growth and development of the root tissues as well as canopy tissues. A lengthy winter and a sudden dip in temperatures in the fall season also affect strawberry plants adversely. Thus, adverse weather conditions can lead to a shortfall in the production and supply of berries and lead to higher prices for consumers.
In addition, the impact of natural calamities on the cultivation of berries such as drought, floods, storms such as cyclones and hurricanes, earthquakes, and volcanic eruptions are contributing to the price rise further. This has made the overall fresh fruits industry challenging. All these factors are leading to a shortfall in the production and supply of berries, thereby resulting in increased prices of berries. This will adversely impact the growth of the global berries market during the forecast period.
Key Berries Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Berries Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AGRANA Beteiligungs AG:- AGRANA is a public company headquartered in Austria. The company's offerings include fresh berries, frozen berries, purees, and coulis.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Technavio has segmented the berries market based on application as food and beverages, personal care, and others. The market share growth by the food and beverages segment will be significant during the forecast period. The increasing use of berries in beverages is one of the driving factors for this segment, and several vendors have launched new products in recent times. Hence, the segment is expected to witness an accelerating year-over-year growth rate during the forecast period.
Get a glance at the market contribution of various segments Request a PDF Sample
The food and beverages segment showed a gradual increase in the market share of USD 18,391.51 million in 2017 and will continue to grow by 2021. The growing demand for a healthier diet is driving the demand for healthier snack options that offer high nutrition values like berries. The increasing popularity of berries in ice creams is another major factor driving the food and beverages segment. Also, the segment is driven by increasing advertising campaigns by vendors.
For more insights on the market share of various regions Request PDF Sample now!
Europe is projected to contribute 35% of the market growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Consumers in the region are becoming more aware of the benefits of consuming healthier foods like berries. Along with this growing preference for a healthier lifestyle, people in the region prefer to consume healthy and safe foods. This is spurring the number of new product launches that contain superfruits like berries. Manufacturers have been launching more products containing berries in them. Thus, a wide variety of products like breakfast cereals, bakery products, drinks, and others are either made from berries or have them as one of the main ingredients. All these factors are contributing to the growth of the berries market in Europe.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. In 2021 large-scale vaccination drives to contain the spread of COVID-19 were initiated in Europe, which led to the removal of restrictions imposed on packaged food production and F&B packaging companies. Such factors have fueled the growth of the regional berries market in the region.
The reports categorize the global berries market as a part of the global packaged foods and meats market. The global berries market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Technavio calculates the global packaged foods and meat market size based on the combined revenue generated by the vendors operating in the market. The market does not include manufacturers of food processing equipment. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by application, type, and region.
Berries Market Scope |
|
Report Coverage |
Details |
Page number |
161 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Decelerate at a CAGR of 5.69% |
Market growth 2023-2027 |
USD 10,200.36 million |
Market structure |
Fragmented |
YoY growth (%) |
6.38 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 35% |
Key countries |
US, China, UK, Germany, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
AGRANA Beteiligungs AG, BerryWorld Ltd., Brothers International Food LLC, California Giant Inc, Coast Berry Co. Ltd., Dole Food Co. Inc., Driscolls Inc., Elite Agro LLC, Family Tree Farms, Fresgarrido SL, Haygrove Ltd., Mountain Blue Farms Pty Ltd., Rainier Fruit Co., Royal Ridge Fruits, SAT Plus Berries, Sun Belle Inc., SunOpta Inc., TandG Global Ltd., Uren Food Group Ltd., and Wish Farms Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.