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The broadcasting cable TV market is projected to grow by USD 62 billion with a CAGR of 3.6% during the forecast period 2021 to 2026.
The research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the market segmentation by revenue stream (advertising and subscription), application (satellite TV, cable TV, Internet Protocol TV (IPTV), and others), and geography (North America, APAC, Europe, South America, and the Middle East and Africa). The market report also offers information on several market vendors, including Alphabet Inc., AT&T Inc., BroadbandTV Corp., Comcast Corp., Discovery Inc., DISH Network Corp., Gray Television Inc., Netflix Inc., RTL Group SA, SES SA, Tokyo Broadcasting System International Inc., Verizon Communications Inc., and Zee Entertainment Enterprises Ltd. among others.
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The increasing development of their own OTT platforms by TV broadcasters is notably driving the market growth, although factors such as stringent rules and regulations framed by the FCC may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic's impact on the broadcasting cable TV industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Broadcasting Cable TV Market Driver
The increasing development of their own OTT platforms by TV broadcasters is one of the key factors driving the market's growth. The option to carefully choose the content according to the demand from viewers and the integration of predictive analytics models by media platforms enable TV broadcasters to offer specially curated content. Moreover, TV broadcasters are offering bundled packages, offering Internet connectivity with traditional TV channel subscriptions, which are expected to provide significant prospects for the market. Such packages offer new revenue streams for TV broadcasters and enable them to mitigate cord-cutting scenarios. Such factors are expected to drive the growth of the market during the forecast period.
Key Broadcasting Cable TV Market Trend
The expansion of OTT delivery systems is one of the key broadcasting cable television (TV) market trends fueling the market growth. OTT media services are offered directly to viewers on TV and include TV shows, movies, and other short and long content. Many TV stations are expanding their coverage on new OTT delivery platforms. This provides a significant opportunity for broadcast meteorologists and local TV stations. According to the JAMCO Online International Symposium, there has been significant growth in the number of users for YouTube and OTT services such as Amazon Fire TV and Apple TV, and pay video-on-demand services such as Netflix. Such growing trends are expected to drive the growth of the market during the forecast period.
Key Broadcasting Cable TV Market Challenge
Stringent rules and regulations framed by the FCC are one of the factors limiting the market's growth. The Federal Communications Commission (FCC) regulates broadcast stations, repeater stations, and commercial broadcasting operators that repair TV and radio stations. The enforcement power of the FCC includes fines and broadcast license revocation. Moreover, less than 1% of station renewals are granted immediately, and the station should meet the public interest, convenience, or necessity criteria at the time of renewal. Furthermore, the FCC prevents radio and broadcast pollution, both by enforcing standards for broadcast decency and by regulating the sources of electromagnetic noise. Hence, complying with the norms of the FCC is a challenge for vendors in the market in focus, which is expected to hinder the growth of the market during the forecast period.
This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the broadcasting cable TV market as a part of the global broadcasting market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented, and the vendors are deploying growth strategies such as type and quality to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.
The report on the broadcasting cable television (TV) market contains comprehensive market knowledge and an in-depth vendor landscape added to an analysis of the key vendors.
Our In-house experts produce extensive information on the value chain and parent market of the broadcasting cable TV market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.
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38% of the market’s growth will originate from North America during the forecast period. The US is the key market for broadcasting cable TV in North America. Market growth in this region will be faster than the growth of the market in APAC.
The increasing number of cable and satellite TV channels will facilitate the market's growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID-19 Impact and Recovery Analysis
The outbreak of COVID-19 in 2020 had a positive impact on the regional market. Moreover, the lockdown restrictions were lifted in the second half of 2020, owing to the initiation of large-scale vaccination drives across North America, which is further expected to drive the growth of the market in North America during the forecast period.
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The market share growth in the advertising segment will be significant during the forecast period. TV channels generate huge amounts of money, mostly through advertisements. TV channels basically broadcast advertisements that last a few seconds in between their shows and then charge the advertising company. With an increasing fan base, TV channels are growing significantly and are receiving great advertising deals. Such factors are expected to drive the growth of the market segment during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on the post-COVID-19 impact on each segment.
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Broadcasting Cable TV Market Scope |
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Report Coverage |
Details |
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Page number |
136 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.6% |
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Market growth 2022-2026 |
USD62 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
2.35 |
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Regional analysis |
North America, APAC, Europe, South America, and the Middle East and Africa |
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Performing market contribution |
North America at 38% |
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Key consumer countries |
US, China, Japan, UK, and Germany |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Alphabet Inc., AT&T Inc., BroadbandTV Corp., Comcast Corp., Discovery Inc., DISH Network Corp., Gray Television Inc., Netflix Inc., RTL Group SA, SES SA, Tokyo Broadcasting System International Inc., Verizon Communications Inc., and Zee Entertainment Enterprises Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Revenue Stream
6 Market Segmentation by Application
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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