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The Global broadcasting cable TV market is projected to grow by USD 62 billion, at a Compound Annual Growth Rate (CAGR) of 3.6% during the forecast period (2021 to 2026). In the market, several key drivers propel industry growth, including TV broadcasters' heightened investment in their OTT platforms, the widespread adoption of smart TVs, and the growing need for enhanced distribution infrastructure. Trends indicate an expansion in OTT delivery systems, a surge in pay-TV subscribers, and the rising popularity of Internet TV services. However, challenges such as stringent FCC regulations, high broadcasting equipment costs, and escalating vendor competition pose notable hurdles to market progression. This market research and growth report includes key market drivers, trends, and challenges during the forecast period.
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In the Global Broadcasting Cable TV Market, service providers offer bundled packages encompassing traditional TV channel subscriptions alongside Over-The-Top (OTT) media services, catering to consumers' evolving preferences for streaming applications and access to diverse content libraries. Leveraging predictive analytics models, broadcasters capitalize on international sports events to optimize advertising strategies amidst continuous technological progress across the electromagnetic spectrum.
This market trends and analysis report extensively covers the market segmentation by revenue stream (advertising and subscription), application (satellite TV, cable TV, Internet Protocol TV (IPTV), and others), and geography (North America, APAC, Europe, South America, and the Middle East and Africa). In the advertising segment of the market, the landscape is evolving rapidly with the advent of internet and broadband services. Local and regional content remains a cornerstone, catering to diverse consumer preferences and behaviors across different regions. Navigating the regulatory landscape is essential for broadcasters, ensuring compliance while exploring new alliances and combinations to enhance content offerings. Financial elements play a crucial role in sustaining operations and driving growth amidst changing consumer habits, including cord-cutting and the rise of streaming services. With audio and video being transmitted via electronic mass communication media, broadcasters leverage the electromagnetic spectrum to reach audiences through one-to-many models. Traditional mediums like radio and television, including FM Radio, continue to thrive alongside modern technologies, such as vacuum tube radio transmitters.
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The market share growth in the advertising segment will be significant during the forecast period. TV channels generate huge amounts of money, mostly through advertisements. TV channels broadcast advertisements that last a few seconds in between their shows and then charge the advertising company. With an increasing fan base, TV channels are growing significantly and are receiving great advertising deals. Such factors are expected to drive the growth of the market segment during the forecast period. This market forecasting report provides an accurate prediction of the contribution of all the segments to the growth of the market size.
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38% of the market’s growth will originate from North America during the forecast period. The US is the key market for broadcasting cable TV in North America. Market growth in this region will be faster than the growth of the market in APAC.
The increasing number of cable and satellite TV channels will facilitate the market's growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for Companies, which will assist in creating efficient business plans.
The market is undergoing significant transformations with the rise of Over-The-Top (OTT) media services like Hulu and Internet Protocol Television (IPTV) offered by major players like Tata Play Limited and Comcast Corporation. In the Asia-Pacific region, China's National Radio and Television Administration influences the market dynamics. The Advertising revenue channel and Subscription segment are critical aspects, while the North American Broadcasters Association (NABA) plays a key role in shaping industry standards. Subscription video-on-demand (SVOD) services contribute to the market's evolution, emphasizing the profound impact of technology on the broadcasting landscape.
The increasing development of their own OTT platforms by TV broadcasters is one of the key factors driving the market's growth. The option to carefully choose the content according to the demand from viewers and the integration of predictive analytics models by media platforms enable TV broadcasters to offer specially curated content. Moreover, TV broadcasters are offering bundled packages, offering Internet connectivity with traditional TV channel subscriptions, which are expected to provide significant prospects for the market. Such packages offer new revenue streams for TV broadcasters and enable them to mitigate cord-cutting scenarios. Such factors are expected to drive the expansion of the market during the forecast period.
The expansion of OTT delivery systems is one of the key trends. OTT media services are offered directly to viewers on TV and include TV shows, movies, and other short and long content. Many TV stations are expanding their coverage on new OTT delivery platforms. This provides a significant opportunity for broadcast meteorologists and local TV stations. According to the JAMCO Online International Symposium, there has been a significant expansion in the number of users for YouTube and OTT services such as Amazon Fire TV and Apple TV, and pay video-on-demand services such as Netflix. Such growing trends are expected to drive the market growth and trends during the forecast period.
Stringent rules and regulations framed by the FCC are some factors limiting the market's expansion. The Federal Communications Commission (FCC) regulates broadcast stations, repeater stations, and commercial broadcasting operators that repair TV and radio stations. The enforcement power of the FCC includes fines and broadcast license revocation. Moreover, less than 1% of station renewals are granted immediately, and the station should meet the public interest, convenience, or necessity criteria at the time of renewal. Furthermore, the FCC prevents radio and broadcast pollution, both by enforcing standards for broadcast decency and by regulating the sources of electromagnetic noise. Hence, complying with the norms of the FCC is a challenge for Companies in the market in focus, which is expected to hinder the growth of the market during the forecast period.
This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market expansion. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
The market research and growth report analyzes the market’s competitive landscape and offers information on several market Companies, including:
This statistical study of the market encompasses successful business strategies deployed by the key Companies. The market is fragmented, and the Companies are deploying expansion strategies such as type and quality to compete in the market.
The market is witnessing dynamic changes driven by evolving consumer preferences and technological progress. Traditional service providers face challenges from streaming applications and mobile platforms, particularly in the satellite TV segment. However, they continue to offer diverse content libraries to cater to user preferences, including live streaming of sporting events, news, and concerts. Multi-year multi-platform agreements with global sports leagues enable access to exclusive content, while regulatory landscapes and consumer behavior shape market dynamics. Cord-cutting and streaming services are increasingly popular, posing regulatory obstacles and disrupting traditional models. Despite high infrastructure costs, alliances and technological innovations drive competition from online platforms, influencing the costs associated with content acquisition and distribution.
The market is undergoing significant transformations influenced by diverse factors. Consumers now have access to a wide range of content through traditional broadcasting, IPTV, and over-the-air (OTA) broadcasting, including live news, concerts, documentaries, and specialized programming. With the rise of mobile applications and internet services, consumers have greater flexibility in content consumption, reflecting their preferences and behaviors. International sports events attract large audiences, while alliances and combinations between broadcasters shape the market landscape. Technological disruptions, such as interactive TV, are driving innovation and changing how content is delivered and consumed. Financial elements play a crucial role in sustaining the market amidst evolving consumer demands and technological advancements.
The market is shaped by various factors, including the widespread availability of internet and broadband services, which have transformed how content is accessed and consumed. Local and regional content remains a key component, catering to diverse Consumer Preferences and Behaviour. Audio, as part of electronic mass communication media, continues to play a significant role, with FM Radio being a prominent example of one-to-many models. Additionally, historical technologies like vacuum tube radio transmitters have paved the way for modern broadcasting infrastructure. Together, these elements underscore the evolution and dynamic nature of the broadcasting industry, adapting to advancements in technology and changes in consumer demands.
Market Scope |
|
Report Coverage |
Details |
Page number |
136 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 3.6% |
Market growth 2022-2026 |
USD 62 billion |
Market structure |
Fragmented |
YoY growth (%) |
2.35 |
Regional analysis |
North America, APAC, Europe, South America, and the Middle East and Africa |
Performing market contribution |
North America at 38% |
Key consumer countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
Alphabet Inc., AT&T Inc., BroadbandTV Corp., Comcast Corp., Discovery Inc., DISH Network Corp., Gray Television Inc., Netflix Inc., RTL Group SA, SES SA, Tokyo Broadcasting System International Inc., Verizon Communications Inc., and Zee Entertainment Enterprises Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our market analysis and report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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