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The bus infotainment system market share is expected to increase by USD 232.14 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 9.59%.
This bus infotainment system market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers bus infotainment system market segmentation by application (transit buses, coaches, and transfer buses) and geography (APAC, Europe, South America, Middle East and Africa, and North America). The bus infotainment system market report also offers information on several market vendors, including ACTIA Group, Axinom GmbH, Azimut Emotion Bus Solutions., Continental AG, Integrabus, LUMINATOR, Micro Star Intl Co Ltd., Robert Bosch GmbH, VIA TECHNOLOGIES Inc., and ZF Friedrichshafen AG among others.
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The provision of smartphone support features with in-vehicle infotainment system is notably driving the bus infotainment system market growth, although factors such as integration of infotainment system may lead to driver distractions and it may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the bus infotainment system industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Bus Infotainment System Market Driver
One of the key factors driving the global bus infotainment system market growth is the provision of smartphone support features with the in-vehicle infotainment system. As consumers started increasing their interaction with their personal mobile devices, they expected the same experience from in-vehicle entertainment and information systems. This has resulted in consumers connecting their smartphones and tablets to the vehicles infotainment systems to access enhanced entertainment and information. In addition, to cater to the consumers changing demands, bus infotainment manufacturers are integrating ease of accessing smartphone support features such as Wi-Fi systems, charging ports, and online phone applications, which will further support the market growth in the coming years.
Key Bus Infotainment System Market Trend
Advertisement as a new revenue source for many OEMs through in-vehicle infotainment is one of the key bus infotainment system market trends that is expected to impact the industry positively in the forecast period. For instance, Rovi Corporation is getting a lot of interest from automotive OEMs, as it has a robust ad distribution platform that can target adverts based on viewing habits. The ultimate goal of in-vehicle advertising for advertisers is to convert their ads to actual transactions. However, small players (in the advertisement industry) need to work extensively with many other stakeholders in the market to increase the adoption of this concept to facilitate the growth of the industry. This will further support the market growth in the forecast years.
Key Bus Infotainment System Market Challenge
One of the key challenges to the global bus infotainment system market growth is the distractions due to the integration of the infotainment system. Though infotainment systems have voice-activated features, which are available in premium infotainment systems, they still need hand-held operations to access information. The distractions could lead to delays in braking and slow reaction time or failure to react to visual clues during accidents or while driving. In addition, modern infotainment systems have become complicated owing to the addition of numerous features that are increasing the potential for distracted driving. Thus, as more buses and coaches come equipped with infotainment systems, the chances of accidents owing to distracted driving are expected to increase. This may limit the adoption of infotainment systems in the coming years.
This bus infotainment system market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global bus infotainment system market as a part of the global automotive components and accessories market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the bus infotainment system market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the bus infotainment system market encompasses successful business strategies deployed by the key vendors. The bus infotainment system market is concentrated and the vendors are deploying growth strategies such as product and technological innovations to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The bus infotainment system market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the bus infotainment system market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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80% of the market's growth will originate from APAC during the forecast period. China, India, Japan, and Russia are the key markets for bus infotainment systems in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The significant increase in the demand for in-vehicle entertainment systems from emerging markets, such as India, China, Thailand, and Indonesia, will facilitate the bus infotainment system market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The public transport industry in APAC was adversely impacted in 2020 due to the COVID-19 pandemic. The imposition of stringent lockdowns and social distancing regulations compelled many public means of transport to shut down their facilities temporarily. Various bus service providers in countries such as India faced huge losses due to lockdown restrictions and increased oil prices, which negatively impacted the market growth. However, the declining COVID-19 cases, increasing vaccination rates, and ease of government lockdown restrictions marked the recovery phase in the region since 2021. The arrival of new buses in the market will drive growth in the market in focus during the forecast period.
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The bus infotainment system market share growth in the transit buses segment will be significant during the forecast period. The growth is attributed to the high demand for a good-quality audio system as these buses are usually crowded. Hence, fitting good-quality infotainment systems would keep the passengers entertained and enable them to listen to stoppage announcements and other information clearly.
This report provides an accurate prediction of the contribution of all the segments to the growth of the bus infotainment system market size and actionable market insights on the post-COVID-19 impact on each segment.
Bus Infotainment System Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.59% |
Market growth 2022-2026 |
$ 232.14 million |
Market structure |
Concentrated |
YoY growth (%) |
6.99 |
Regional analysis |
APAC, Europe, South America, Middle East and Africa, and North America |
Performing market contribution |
APAC at 80% |
Key consumer countries |
China, India, Japan, Russia, and Brazil |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
ACTIA Group, Axinom GmbH, Azimut Emotion Bus Solutions., Continental AG, Integrabus, LUMINATOR, Micro Star Intl Co Ltd., Robert Bosch GmbH, VIA TECHNOLOGIES Inc., and ZF Friedrichshafen AG |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Application
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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