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The coconut water market in Europe is estimated to grow at a CAGR of 13.41% between 2022 and 2027. The size of the market is forecast to increase by USD 521.49 million The growth of the market depends on several factors, including the nutritional benefits of coconut water, the demand for gluten-free food and beverages, and marketing initiatives for promoting coconut water in Europe.
This coconut water market in Europe report extensively covers market segmentation by Flavor (flavored coconut water and plain coconut water) and Product (sweetened coconut water and unsweetened coconut water). Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
The rise of the Europe Coconut Water Market is driven by the nutritional benefits of coconut water. It's gaining popularity as a healthier alternative to sugary drinks like sodas and juices. Coconut water is rich in essential electrolytes, vitamins (C), and minerals (magnesium, potassium, sodium, calcium, and manganese). Plus, it contains antioxidants that combat harmful free radicals in the body. With consumers in Europe seeking natural, additive-free options, the demand for packaged coconut water is on the rise.
Additionally, the gluten-free food and beverage market in Europe is growing steadily due to increased health consciousness and awareness of celiac disease. Since there's no cure for celiac disease, a gluten-free diet is essential, and coconut water serves as a natural gluten-free substitute. This dual trend is expected to boost the demand for packaged coconut water in Europe. It also includes an in-depth analysis of drivers, trends, and challenges.
The Coconut Water Market in Europe shows an accelerated CAGR during the forecast period.
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The growing trend for organic coconut water is a key trend influencing the growth of the European coconut water market. Organic coconut water is growing in popularity as consumers choose healthy, natural, and safe foods. In addition, many consumers in the region are concerned about the origin and quality of the ingredients used in the preparation of their products. In 2019, Germany accounted for almost 20% of the global organic food retail sales share. In the UK, many green millennials and older consumers prefer organic food, accounting for almost 5% of the UK food and beverage market in 2019. However, high growth is expected during the forecast period. Due to this companies such as TIANA Fair Trade Organics, Klau, CHi, Rude Health, DashOrganics, Bukofoods.com, biona Organic, and Rebel Kitchen are now selling organic coconut water products in European countries. Demand for organic coconut water in Europe is expected to increase during the forecast period, which will boost sales across the region's market.
Along with all this, attractive and innovative packaging is becoming the best way to attract new consumers and increase demand for products. It is an important parameter for consumers to evaluate a brand and its products. Therefore, many players are now coming up with attractive and innovative packaging for coconut water. For example, coconut water in plastic bottles aims to provide consumers with a more accessible and take-away format. More vendors are likely to launch coconut water products in new and innovative packaging to attract consumer attention.
The manufacturing challenges faced by different market players are challenging the growth of the Europe Coconut Water Market. Some of the key manufacturing challenges faced by packaged coconut water producers in the region involve turbidity in coconut water, the requirement for proper manufacturing procedures, and the risk of oxidation of different coconut products. Therefore, additional measures are needed to protect the quality of the beverage at all stages of the manufacturing process. Hence, it is important for players to overcome these challenges in order to have a smooth crafting process. Along with all this, another biggest challenge that the regional coconut water market is facing is product consistency. Since all coconuts are different, not all taste the same. Coconuts closer to the coast are saltier, while those in inland have a milder taste. This makes it difficult to be consistent with packaged coconut water. Consumers also typically develop specific tastes when first consuming a particular brand of food or drink. Consumers find it difficult to adapt to changing preferences for the same products from well-known brands.
Supply chain reliability issues are often a stumbling block for parties producing coconut water in Europe. This is because the major suppliers of coconut water are mainly in APAC, with fragmented plantations within the region. There are many logistical issues prevalent in APAC. Poor infrastructure in the region is also a challenge for the Europe Coconut Water Market. Therefore, there are many unreliable links in the supply chain.
The sweetened coconut water segment in the European market faces challenges due to health-conscious consumers avoiding high-sugar products. Strict regulations, including sugar content labeling, will impact this segment negatively. Vendors are expanding their presence in organized retailing, with supermarkets and convenience stores being key targets. Marketing strategies like branding, product sampling, and discounts are driving consumer foot traffic in physical stores and are expected to boost the sweetened coconut water segment in Europe.
The market share growth by the flavored coconut water segment will be significant during the forecast period. Demand for flavored coconut water is skyrocketing as many consumers in the region often seek a nutritious and refreshing drink compared to pure coconut water. Players involved in this space are therefore focusing on blending coconut water with various flavors such as mango, chocolate, and pomegranate to make the final product. Many parents prefer flavored coconut water for their children for its health benefits and availability of various flavors.
The Flavored Coconut Water Segment was valued at USD 225.83 million in 2017 and continued to grow until 2021.
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The flavored coconut water segment, valued at USD 225.83 million in 2017, has seen consistent growth through 2021. This surge in demand is driven by consumers in the region seeking a refreshing and nutritious alternative to plain coconut water. Industry players are responding by infusing coconut water with a range of flavors, including mango, chocolate, and pomegranate. Flavored coconut water is a hit among parents, offering both health benefits and a variety of flavors for their children. Leading brands like Vita Coco cater to this market by offering a diverse range of flavored coconut water products.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The coconut water market in Europe report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The coconut water market in Europe report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Coconut Water Market In Europe Scope |
|
Report Coverage |
Details |
Page number |
147 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.41% |
Market growth 2023-2027 |
USD 521.49 million |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
12.7 |
Regional analysis |
Europe |
Performing market contribution |
Europe at 100% |
Key countries |
UK, France, Spain, Germany, and Rest of Europe |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Chi, Cocofina Ltd., Cocos Pure Beverage Corp., First Grade International, FORCE BIO SAS, Goya Foods Inc., Gracekennedy Ltd., Happy Coco BV, Helios Ingredients Ltd., MightyBee Ltd., NATURE INNOVATION, PepsiCo Inc., The Coca Cola Co., The Green Coconut Foods Co. Ltd., The Vita Coco Co. Inc., TIANA Fairtrade Organics Ltd., Tropical Sun Foods, Universal Food Public Co. Ltd., Worlds Coconut Trading S.L., and ZICO Rising Inc |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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