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The commercial wood-fired pizza ovens market is estimated to grow at a CAGR of 3.79% between 2022 and 2027. The size of the market is forecast to increase by USD 12.12 million. The growth of the market depends on several factors, including the increasing consumption of pizza as a meal in developing countries, the rising popularity of fast-casual pizza restaurants, and an increase in demand for rapid cooking ovens.
This report extensively covers market segmentation by distribution channel (offline and online), product (commercial black wood-fired pizza ovens and commercial white wood-fired pizza ovens), and geography (Europe, North America, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The rising popularity of fast-casual pizza restaurants is notably driving the market growth, although factors such as high initial and maintenance costs may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Commercial Wood-Fired Pizza Ovens Market Driver
The rising popularity of fast-casual pizza restaurants is notably driving market growth. Fast-casual pizza restaurants are a new, rapidly growing concept. They are a combination of quick-service restaurants and casual dining restaurants. They serve fresh, healthy pizzas that are more expensive than those served at quick-service restaurants. Increased health consciousness has pushed consumers to pay more for healthy, fresh, and low-calorie pizzas served at fast-casual restaurants.
The expansion of leading pizzerias will provide opportunities for vendors of commercial wood-fired pizza ovens to increase their sales. The UK, Germany, and France are the key markets in this category, as fast-casual pizzas not only satisfy pizza cravings at an affordable price but also give the customer an option to create personalized pizzas. The growing popularity of fast-casual pizza restaurants is likely to fuel the demand for commercial wood-fired pizza ovens, which will foster the growth of the market in focus during the forecast period.
Significant Commercial Wood-Fired Pizza Ovens Market Trend
The growing end-user preference for ovens with multi-cooking functions is an emerging trend in the market. Demand for ovens with multi-cooking functions is growing among end-users primarily because such ovens can be used to cook various food products. Several vendors offer wood-fired ovens that can be used to bake pizzas, paninis, toasted subs, quesadillas, and cookies and roast chicken breast quickly. For instance, a commercial wood-fired pizza oven, offered by Le Panyol, can be used for baking pizzas, making stir-fries and bread products, and roasting meat.
Various commercial wood-fired pizza oven manufacturers are offering ovens with grilling features as these ovens are growing in popularity among end-users. Flames from the bottom and heat in the oven dome cooks and grills the food. This method can be used to barbeque food in commercial wood-fired pizza ovens. Such multi-cooking options offer flexibility to end-users and help them expand their menu. Users of such equipment can use program settings for cooking food items, which was not possible before. Thus, the preference for commercial wood-fired pizza ovens with multi-cooking options is anticipated to grow during the forecast period.
Major Commercial Wood-Fired Pizza Ovens Market Challenge
The high initial and maintenance costs are major challenges impeding market growth. High upfront and maintenance costs of commercial wood-fired pizza ovens are among the major challenges to the growth of the market. The operational cost and initial cost of commercial wood-fired pizza ovens are higher than those of traditional ovens. In developing countries, end-users prefer pizza ovens that cost less and offer high performance. This preference is based on the regular usage of products.
Commercial wood-fired pizza ovens, especially black wood-fired pizza ovens, require extensive cleaning as wood is burnt inside these ovens. It becomes necessary for pizza manufacturers to clean the interior of ovens regularly to prevent contamination and infusion of carbon residues with pizzas. Furthermore, these pizza ovens contain air filters that require regular cleaning. Cooling fans need to be cleaned with the help of brushes, which is sometimes a tedious task. Moreover, the heat source used in these ovens is wood. Even though wood is not very expensive, the volume of wood used to bake pizzas in these ovens is very high. This increases the operational cost of these ovens higher than that of electric- and gas-based pizza ovens. Thus, the above-mentioned factors are likely to impede the growth of the global market during the forecast period.
Key Commercial Wood-Fired Pizza Ovens Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Commercial Wood-Fired Pizza Ovens Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Chicago Brick Oven - The company operates under one segment. The company under this segment is involved in the manufacturing of residential wood-fired ovens which can be easily transported from one place to another and also can be used for commercial purposes. The key offerings of the company include commercial wood-fired pizza ovens.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. The offline distribution channel comprises sales of products through specialty stores, department stores, and hypermarkets, supermarkets, convenience stores, and clubhouse stores.
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The offline segment was valued at USD 50.21 million in 2017 and continued to grow until 2021. In 2022, the hypermarkets, supermarkets, convenience stores, and clubhouse stores segment was the second-largest segment of the market through the offline distribution channel. Hypermarkets and supermarkets offer a variety of brands and stock-keeping units (SKUs) at competitive prices. Some factors considered while purchasing products from hypermarkets, supermarkets, convenience stores, and clubhouse stores are convenience, huge SKUs, and wide brand variety. Sales through the offline distribution channel have been declining gradually over the years due to the shift in consumer preference for online shopping. To fuel the sales through the offline channel, vendors are managing their sales through local retail entities such as specialty stores and hypermarkets. They also maintain strategic alliances with a professional chain of household appliance retailers. Although the offline distribution channel is losing its market and popularity, extensive and innovative marketing will propel sales through the channel at a steady rate. Thus, these factors will augment the growth of the global market.
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Europe is estimated to contribute 31% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Europe is one of the largest markets for pizzas owing to the growing demand for customization in pizza and consumer preference for gluten-free pizzas. Furthermore, Europe is known for its eating-out culture. High income, especially for people living in the European Union, is the key factor for the popular trend of eating out. Income levels are expected to increase further during the forecast period, which will increase consumer spending on out-of-home food and drive the demand for commercial high-speed hybrid ovens in the region.
Moreover, end-users in the region focus on using equipment that can offer high-quality cooked food items while reducing cooking time. Food processing and baking equipment such as commercial wood-fired pizza ovens ensure better heat distribution even while cooking delicate food items, as the baking environment can be regulated effectively. The demand for these ovens is, therefore, anticipated to register growth during the forecast period.
The market in Europe witnessed a decline in 2020 due to COVID-19. However, mass vaccination drives and the reopening of restaurants in Europe revived the growth of the regional market in 2021. The pandemic has accelerated online home deliveries of pizzas, due to which the food service industry will witness gradual growth in the coming years. Also, growth in the regional economy, increasing adoption of online distribution channels by vendors, and advancements in commercial wood-fired pizza ovens will drive the growth of the regional market in focus during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Commercial Wood-Fired Pizza Ovens Market Scope |
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Report Coverage |
Details |
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Page number |
160 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 3.79% |
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Market growth 2023-2027 |
USD 12.12 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
3.59 |
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Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
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Performing market contribution |
Europe at 31% |
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Key countries |
US, China, UK, Germany, and Italy |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Beech Ovens, Californo, Chicago Brick Oven, EarthStone Wood Fire Ovens, Fiero, Fontana Forni USA, Forno Bravo, ilFornino, Italoven, KUMA FORNI, Le Panyol, Maine Wood Heat Co. Inc., Marra Forni, Marsal Pizza Ovens, Mediterranean Woodfired Ovens PL, Morello Forni Italia Srl, The Bushman Wood Fired Ovens, Wachtel GmbH, Wildwood Ovens and BBSs, and Wood Stone Corp. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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