Enjoy complimentary customisation on priority with our Enterprise License!
The condom market is projected to increase by USD 5,117.84 million, and the market size is estimated to grow at a CAGR of 9.68% between 2022 and 2027. In 2017 the size of the market was valued at USD 5,874.06 million.
This condom market report extensively covers market segmentation by distribution channel (offline and online), material (latex and non-latex), and geography (APAC, Europe, North America, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. The offline segment of the distribution channel is the largest revenue-generating market segment. The segment comprises of mass merchandisers, drugstores, non-commercial outlets, and others. The primary factors driving the segment includes the availability of a wide variety of product under one roof, the convenience of physically holding the product before purchasing, and the huge discounts offered by these retail stores. Such factors will augment the segment growth during the forecast period.
One of the key factors driving the growth of the market is the increasing penetration of e-commerce platforms. Online channels increase the visibility of the broad product portfolio offered by the vendor. The success of online retail can be attributed to increased customer reach and reduced inventory management costs. Although the online segment accounts for a smaller portion of the global market, it is expected to grow faster than the offline segment during the forecast period. Increased Internet connectivity, growing adoption of mobile Internet devices, and rising consumer awareness have contributed to the growth of the global market through the online channel. The growing popularity of online shopping and consumer trust in online sales, along with fast-shipping services, has led to the high growth of condom sales through online platforms. Therefore, the availability of a wide range of condoms through online channels provides convenience to consumers, which is expected to drive the growth of the market.
To get additional information about the market, Buy Report
Product premiumization due to product innovation and portfolio extension is the primary trend, and the side effects of using condoms will be a major challenge for market growth. Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Product premiumization due to product innovation and portfolio extension is the primary trend in the market. Growing demand for condoms from both male and female consumers and increasing competition in the market have prompted suppliers to actively improve their research and development activities. We also strive to differentiate ourselves from our competitors by offering condoms in a variety of flavors, sizes, textures, and materials. Vendors regularly update their product ranges and expand their product lines to meet customer needs. The frequent introduction of non-latex condoms by industry participants is expanding the market availability of the product. Heavy spending on advertisements by vendors is positively driving the growth of the market, specifically in the premium segment. Various promotional activities are conducted to create curiosity among individuals to experiment with advanced condoms. During Valentine’s day, Church and Dwight place advertisements on cabs and offer free rides and quizzes about sexual health, creating a huge buzz in the market.
The side effects of using condoms will be a major challenge for the market during the forecast period. Condom use can lead to serious health problems such as genital allergic reactions (mainly latex condoms) and STIs (due to the use of non-latex condoms such as polyisoprene, lambskin, and nitrile condoms). Vaginal tissue is the most sensitive and receptive part of the body. Hence, the presence of hormone-disrupting and other toxic chemicals, owing to the addition of flavors and lubricants to condoms, may create issues such as skin infections in genital areas, which poses a major challenge to the sales of these products and, subsequently, to the market growth. Latex condoms may trigger skin allergies on the genitals, such as rashes, hives, and in severe cases, tightening of the airways and loss of blood pressure. Such factors pose a major challenge to sexual wellness products, including condoms, which will hamper the growth of the market.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Condom Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The condom market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Latex condoms are the most widely used condoms because they are cheap and readily available, and they also offer protection against pregnancy and sexually transmitted diseases such as HIV. Moreover, vendors are focusing on constant technological advances and product innovations, such as the introduction of various pleasure-oriented condoms, to increase their revenues. This has led to the generation of interest in consumers, increasing the adoption of such products. For instance, in September 2021, the Durex brand subsidiary of Reckitt Benckiser Group Plc announced the launch of a new range of condoms which are ultra-thin flavored condoms in India. Such developments and product launches encourage consumers to invest in premium sexual wellness products and are expected to drive the growth of the segment during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. This market segment is also facilitated by the availability of numerous products under one roof. Developing countries are opening up more retail outlets including mass merchandisers, drugstores, non-commercial outlets, and others to meet the demand for condoms because of the growing population.
For a detailed summary of the market segments BUY REPORT
The offline segment was valued at USD 5,011.75 million in 2017 and continued to grow until 2021. In this segment, the mass merchandisers segment will grow at a steady rate due to the rising consumer awareness of condoms and other contraceptive methods, owing to the increasing awareness about STDs and the availability of a wide range and brands of condoms in these stores. Moreover, the availability of health professionals that guide customers toward an appropriate product based on their usage patterns, which also aids in dispelling preconceived notions, will increase the drugstore segment.
In addition, non-commercial outlets are the major contributors to the revenue of condom manufacturers as they buy condoms directly from manufacturers and distribute them to the public for social benefits and to reduce the risk of STIs among people of regions. The above factors will increase the segment growth in this market during the forecast period.
Get a glance at the market share of various regions View PDF Sample
APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in the region is growing due to increased sexual practices in some APAC countries such as Thailand, China, Japan, Singapore, and India. The sales of premium condoms are increasing in India due to the penetration of global brands in the country. Also, many vendors in the market are increasing the availability of female condoms in the region. Moreover, the changing consumer perception toward sexual wellness products has led to an increase in the acceptance of condoms in various other countries, such as India, Thailand, and Malaysia. Also, advantages associated with online platforms, such as the ease of purchase and the availability of several payment options, are driving the growth of the market in the region.
The rise in the number of COVID-19 cases in APAC led to the imposition of nationwide lockdowns across countries such as India, China, Malaysia, and Singapore in 2020-2021. However, in 2021, the mass vaccination drives resulted in the lifting of lockdown restrictions, the reopening of retail stores, and the resumption of product deliveries, which enhanced the sales of sexual wellness products in APAC. Resumed business operations in the tourism industry and social interactions, which led to an increased sale of condoms in 2022. Such factors will continue to propel the sales of condoms, which, in turn, will drive the growth of the regional condom market during the forecast period.
The condom market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Condom Market Scope |
|
Report Coverage |
Details |
Page number |
161 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.68% |
Market growth 2023-2027 |
USD 5,117.84 million |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
8.83 |
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
Performing market contribution |
APAC at 42% |
Key countries |
US, China, India, Japan, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Adloran GmbH, B Holding Group LLC, Caution Wear Corp., Church and Dwight Co. Inc., Fuji Latex Co. Ltd., Global Protection Corp., Grove Collaborative Inc., HLL Lifecare Ltd., Humanwell Pharmaceutical Group Co. Ltd., LELOi AB, Okamoto Industries Inc., Panacea Biotec Ltd., Reckitt Benckiser Group PLC, Redcliffe Hygiene Pvt Ltd., StaySafe Condoms, Thai Nippon Rubber Industry Co. Ltd., Cupid Ltd., Karex Berhad, LifeStyles Healthcare Pte. Ltd., and Ansell Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
BUY NOW Full Report and Discover more
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.