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The US - cookies market size is projected to increase by USD 3.17 billion and the market size is estimated to grow at a CAGR of 4.78% between 2023 and 2028.
This market trends and analysis report extensively covers market segmentation by distribution channel (offline and online), product (plain and butter-based cookies, chocolate-based cookies, and other cookies), packaging (rigid packaging and flexible packaging). Our market growth analysis report examines historic data from 2018 to 2022, besides analyzing the current market scenario.
Growing emphasis on cookie premiumization is the key factor driving market growth. The millennial population is rising, and disposable incomes are growing across the globe. These factors have raised the demand for premium cookies. US - cookies market players such as Mondelez, Parle Products, and PepsiCo offer a diverse range of cookies that include an element of premiumization in terms of branding, packaging, and positioning. In addition, the rising awareness about the benefits of following a healthy diet around the world has been a key factor in driving consumer willingness to pay higher prices for premium product offerings. Thus, the growing demand for premium products is anticipated to drive the growth of the market during the forecast period.
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Improvements in clean labeling and packaging of cookies is the primary trend shaping market growth. Consumers are greatly pursuing cookies made with clean and recognizable ingredients. Manufacturers are reacting by using simpler ingredient lists that exclude artificial additives, preservatives, and high-fructose corn syrup. Manufacturers are delivering clear allergen information on packaging to provide consumer safety. Improved packaging provides clear nutritional information, including calorie counts, macronutrient profiles, and daily values.
Moreover, marketing and advertising efforts align with clean labeling and transparent packaging. Manufacturers communicate their commitment to quality and natural ingredients through marketing campaigns. Thus, the improvements in clean labeling and packaging will boost the market growth and trends in focus during the forecast period.
Competition from healthier snacks is a challenge that affects the growth of the market. Health-conscious buyers are mainly aiming for snack choices that align with their dietary and wellness goals. They are often looking for snacks that are lower in added sugars, saturated fats, and artificial additives, which are common in many traditional cookies. In addition, healthier snacks like granola bars, fruit snacks, and yogurt offer these nutrients, which are often lacking in traditional cookies.
Moreover, healthier snacks are often perceived as providing more nutritional value than cookies. Healthier snacks often carry health claims or certifications, such as low in sugar, high in fiber, or gluten-free. These labels can attract health-conscious consumers and boost sales. Thus, the competition for healthier snacks will impede the growth of the market during the forecast period.
Plain and butter-based cookies are famous and commonly available in the US. There are different types of plain and butter-based cookies available in the US. Some of the most common varieties include sugar cookies, shortbread cookies, butter cookies, and classic chocolate chip cookies. Several market players, such as Mondelez International, Inc. in the US, produce high-quality butter-based cookies. These brands are known for their classic recipes and commitment to using quality ingredients. these classic cookies have a timeless appeal, and they are widely available through various retail channels, which will drive the growth of the plain and butter-based cookies segment and fuel the growth of the market during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The offline distribution channels include physical stores, supermarkets, and other brick-and-mortar retail outlets. Offline distribution channels are characterized by the physical presence of retailers or distributors who sell cookies to buyers. This method of distribution allows consumers to get the cookies immediately after purchase without waiting for delivery. Retailers often create eye-catching displays and promotions for cookies, especially during holidays and special occasions.
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In addition, during holidays and seasons like Christmas, Valentine's Day, and Halloween, cookies often see raised demand through offline distribution channels due to themed and seasonal packaging. The strategic placement of cookies in high-traffic areas of stores, such as end caps and aisle displays, can draw the attention of shoppers and increase sales. Therefore, the offline segment in the US - cookies market is anticipated to grow significantly during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market growth and forecasting report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Market Analysis and Report Scope |
|
Report Coverage |
Details |
Page number |
141 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.78% |
Market growth 2024-2028 |
USD 3.17 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.23 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Campbell Soup Co., Corporativo Bimbo SA de CV, Ferrero International S.A., General Mills Inc., Girl Scouts of the USA, Hostess Brands Inc., Imagine Baking Inc, InBite GF Inc, McKee Foods, Meiji Holdings Co. Ltd., Mondelez International Inc., PepsiCo Inc., Rosa Food Products Co. Inc., Royal G Snacks Inc., Silver State Baking Co, and Wandas Barium Cookie LLC. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our market forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Market Segmentation by Packaging
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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