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The cucumber and gherkins market size is projected to increase by USD 1.39 billion at a CAGR of 4.5% between 2023 and 2028
The cucumber and gherkins market in the APAC region is experiencing remarkable growth, driven by factors such as the increasing consumer preference for organic products and awareness of health benefits. Traditional markets, street players, and local grocery stores remain vital distribution channels. The accessibility of cucumbers and gherkins is expanding through organized retail stores, hypermarkets, supermarkets, departmental stores, and growing e-commerce portals. With a focus on convenience, changing consumer trends, and global forecasts, the market reflects a blend of traditional and modern approaches. The analysis indicates a substantial growth rate, emphasizing the dynamic nature of this evolving market.
The Cucumber and Gherkins Market shows an Accelerated CAGR during the forecast period.
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The health benefits of pickled cucumbers is the key factor driving market growth. Cucumbers produced are consumed in two forms, fresh and pickled. Even though pickled cucumbers generally offer more vitamins and fiber than fresh cucumbers, they contain sugar and sodium, which reduces their nutritional value. Cucumbers/gherkins are a good source of antioxidants. They are fat-free, low in calories, and boost the immunity of the body. Cucumbers/gherkins help in controlling blood sugar and also help in restoring the electrolyte balance in the body.
Furthermore, with the increasing prevalence of lifestyle disorders such as obesity, diabetes, stress, and high blood pressure, people are becoming aware of the need for a healthy diet. In addition, individuals conscious about consuming healthy diets tend to be more inclined toward pickled cucumbers as they taste better than raw cucumbers. The health benefits of pickled cucumbers, coupled with the increasing consumer awareness about the need to maintain a healthy lifestyle, will fuel market growth during the forecast period.
Increasing consumption of cucumbers and gherkins as snacks and ingredients is the primary trend shaping market growth. Cucumbers and gherkins are gaining popularity because of the rise in consumption as a savory snack and main course dish. Snacks made from cucumber and gherkins primarily include pickles and sauces and are packaged in packets of various sizes. Various other ready-to-eat forms or cuts of cucumbers and gherkins, such as slices or cubes, are used as an ingredient in sandwiches, hot dogs, and burgers.
Moreover, cucumbers and gherkins pickles are available in single-serve and multi-serve pouches. The demand for snacks will increase during the forecast period owing to factors such as convenience, easy availability, and the growing awareness about healthy foods. This will drive the demand for packaged cucumbers and gherkins, thereby helping the market to grow significantly during the forecast period.
Stringent regulations on pickled cucumbers and gherkins is a challenge that affects market growth. Companies are required to comply with stringent regulations and guidelines issued by various government bodies. Government bodies across the globe specify standards that must be followed by cucumber and gherkins manufacturers and processors. In Germany, the European Union (EU) and the European Free Trade Association (EFTA) specify rules and regulations about the quality, labeling, packaging, and processing of pickled cucumber and gherkins.
In addition, in the US, food product manufacturers must follow the guidelines set by the Food and Drug Administration (FDA). In EU member countries, manufacturers must comply with the rules and regulations set by the European Food Safety Authority (EFSA). In India, it is the Food Safety and Standards Authority of India (FSSAI). Failure to adhere to these regulations could lead to additional compliance costs, which may impede market growth during the forecast period.
The conventional segment in the global cucumbers and gherkins market held the largest market share in 2023. Conventional cucumbers and gherkins are cultivated with the use of traditional farming practices that utilize synthetic pesticides, herbicides, and fertilizers. This conventional approach to cultivation has been historically prevalent due to its cost-effectiveness and widespread adoption. Furthermore, as consumer preferences shift toward healthier and more sustainable options, the conventional segment faces increasing scrutiny, prompting discussions about the adoption of more environmentally friendly practices within the conventional farming framework. Despite these challenges, the conventional cultivation of cucumbers and gherkins continues to play a crucial role in meeting global demand. Thus, the growing demand for cucumbers and gherkins will continue to drive the growth of the conventional segment during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The various types of offline channels are hypermarkets, supermarkets, and grocery and convenience stores. Organized retailing, which includes hypermarkets and supermarkets as two of the major offline distribution channels of cucumber and gherkins, eases the purchasing process for consumers. One of the major factors expected to drive the growth of the segment is the expansion of hypermarkets and supermarkets worldwide.
The offline segment was valued at USD 3.95 billion in 2018.
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Furthermore, grocery and convenience stores are mainly region-centric. Additionally, neighborhood grocery stores and farmers' markets, such as those found in various communities, serve as crucial touchpoints for consumers looking for a more personalized and localized shopping experience. The offline distribution channel remains integral to the global cucumber and gherkins market, providing accessibility and a hands-on shopping experience for a wide range of consumers. The ease of availability of products across platforms and the easy accessibility to outlets with a broad merchandise mix is estimated to drive this offline segment growth in the market in focus during the forecast period.
APAC is estimated to contribute 32% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. India and China are the emerging markets for cucumbers and gherkins in APAC. Other growing markets are Japan and Australia. In APAC, the market is buoyed by factors such as increasing urbanization, changing lifestyles, and a growing awareness of the health benefits associated with fresh produce. Globally, India has emerged as the largest exporter of gherkins. From April to October 2021, India exported 1,23,846 metric tons of cucumber and gherkins for a total of USD 114 million. India exported 2,23,515 metric tons of cucumbers and gherkins worth USD 223 million in 2020-21. Furthermore, gherkins are currently exported to more than 20 nations. Hence, such factors are expected to drive market growth in this region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The Cucumber and Gherkins Market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 10 market companies, including:
Bnazrum Agro Exports Ltd., Ecovinal International Pvt.Ltd, Farm Fresh Bangalore, Green Agro Pack Pvt Ltd., HENGSTENBERG GMBH and CO. KG, Indian Tropical Agro Products Ltd., Johnnys Selected Seeds, Mt Olive Pickles Co. Inc., REITZEL SA, Riviana Foods Inc., Sakata Seed Corp., satimex QUEDLINBURG GmbH, Semillas Fito SA, Southern Valley, and Yuksel Seeds
Cucumber and Gherkins Market market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The cucumber and gherkins market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Cucumber And Gherkins Market Scope |
|
Report Coverage |
Details |
Page number |
157 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.5% |
Market growth 2024-2028 |
USD 1.39 billion |
Market structure |
USD Fragmented |
YoY growth 2023-2024(%) |
4.03 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 32% |
Key countries |
US, Canada, China, India, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bayer AG, BLOSSOM SHOWERS AGRO, Bnazrum Agro Exports Ltd., Ecovinal International Pvt.Ltd, Farm Fresh Bangalore, Green Agro Pack Pvt Ltd., HENGSTENBERG GMBH and CO. KG, Indian Tropical Agro Products Ltd., Johnnys Selected Seeds, Mt Olive Pickles Co. Inc., REITZEL SA, Riviana Foods Inc., Sakata Seed Corp., satimex QUEDLINBURG GmbH, Semillas Fito SA, Southern Valley, and Yuksel Seeds |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data you are looking for, you can reach out to our analysts and get customized segments. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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