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The data loss prevention (DLP) market size is estimated to grow at a CAGR of 23.38% between 2022 and 2027. The market size is forecast to increase by USD 3,247.21 million. The growth of the market depends on several factors, including the growing use of cloud for data storage, the increase in cyberattacks across the world, and the need to comply with regulatory compliance. The global DLP market provides cloud and network-based solutions for devices such as mobile devices, laptops, and USB drivers. It also helps enterprises to comply with internal policies, achieve the government's regulatory policies, and prevent the disclosure of sensitive data.
This data loss prevention market report extensively covers market segmentation by deployment (cloud-based and on-premises), technology (datacenter/storage-based DLP, endpoint DLP, and network DLP), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Growing use of cloud for data storage is the key factor driving the growth of the market. Businesses store their data in the cloud because it helps them stay productive. Data storage in the cloud is expected to increase due to the rise of IoT and the need to reduce operational costs (OPEX). Cloud services allow companies to make reasonable investments in supporting and maintaining infrastructure requirements to provide accessible data storage. This is driving businesses to adopt DLP solutions to ensure that sensitive data in the cloud is protected, while businesses and their employees benefit from the efficiency and scalability of the cloud.
Moreover, the DLP solution ensures that corporate data is not sent to the cloud unencrypted and only sent to authorized cloud applications. Additionally, when data is shared in the cloud, some DLP solutions delete or modify sensitive data to ensure that it is protected while moving to cloud storage. In the event of a discrepancy in the transmission of data to the cloud, the DLP solution immediately alerts the appropriate corporate administrators of the risk. Hence, increasing adoption of cloud-based data storage solutions will drive the growth of the global DLP market during the forecast period.
Use of IT analytics for preventing data loss is the primary trend in the market. Computer analytics with DLP can help generate reports to demonstrate risk over time. Additionally, IT Analytics is a powerful business intelligence and ad-hoc reporting tool that helps employees access the DLP dashboard to run reports. This unification will protect sensitive data from malicious or careless attackers and outside hackers. Integrating IT analytics and DLP requires advanced analytics to identify threats and provide flexible solutions to respond appropriately based on business processes and risk tolerance.
As a result, some data loss prevention market players provide IT analytics with their DLP solutions to provide better solutions for the business. For example, the Symantec DLP solution uses computer analytics deployed by Bay Dynamics. It provides additional reports, reports based on blocks (summary) and key performance indicators (KPIs). Hence, DLP market players are increasingly adopting IT analytics to provide a secure and hassle-free experience to their customers, which is expected to drive the growth of the DLP market during the forecast period.
Threat from open-source DLP solutions affects the growth of the market. Baobab's open source DLP solutions pose a serious threat to the on-premises and cloud-based DLP markets. They can be downloaded and run on all platforms and are becoming increasingly popular in developing countries like India and China. Most small businesses in these economies cannot afford to invest in expensive on-premises and cloud-based DLP solutions.
For example, GitHub, a web hosting service, offers OpenDLP, a free and open source DLP engine, centrally managed, agent-based, and widely distributed and released under the General Public License (GPL). It can help companies to identify sensitive data across thousands of systems at once. As a result, companies are adopting open source solutions that require almost no capital investment. They are very economical solutions for organizations with limited resources and expertise. Increasing adoption of open source DLP solutions is impeding the growth of the global DLP market during the forecast period.
The market share growth by the cloud-based segment will be significant during the forecast period. Cloud-based DLP helps companies to extend their DLP policies to the cloud to protect data loss from malicious insiders or hackers. Owing to the rising number of data breaches in the cloud, the average cost of a data breach has also increased, thereby increasing the demand for cloud-based DLP solutions. Cloud-based DLP enforces DLP policies in real-time and enables businesses to perform on-demand scans of all data stored in the cloud, helping them identify data that doesn't match policies .
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The cloud-based segment showed a gradual increase in the market share of USD 314.64 million in 2017 and continued to grow by 2021. Companies have security solutions in place to ensure that only authorized users can access sensitive data. However, many companies struggle to prevent data from flowing through file sharing, social media, cloud storage, or other digital applications. Owing to unintentional user actions or malicious activity, sensitive corporate data can be leaked on the Internet. A cloud-based DLP solution provided by Zscaler, a cloud-based information security company, that helps businesses analyze and monitor all outgoing data, including full Security Layer (SSL) audits sessions without affecting performance. Hence, the increasing adoption of cloud-based DLP in the enterprise will accelerate the growth of the segment, which will drive the growth of the data loss prevention market during the forecast period.
Datacenter or storage-based DLP solutions keep tabs on data stored in an organization's data center infrastructure. Market players like IBM, Dell and Microsoft mainly offer DLP data centers, making them very popular in the IT industry. The advantages and high demand for the segment boost the growth of the market during the forecast period.
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North America is estimated to contribute 40% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Companies are trying to raise their customer base by expanding their presence in North American countries such as the US and Canada. In addition, the penetration of DLP solutions in small and medium enterprises (SMEs) is low as most data loss prevention market players focus on large enterprises to provide this solution. As a result, several players offer DLP solutions, developed specifically to meet the need for DLP among SMEs.
Moreover, the presence of major market players such as McAfee and Symantec in North America is expected to drive the growth of the DLP market in the region. These players strive to differentiate their products to cater to different end users, such as commercial enterprises, in order to provide a better customer experience. Furthermore, data loss prevention (DLP) market players are engaging in mergers and acquisitions (M&A) to increase their market share. For example, in October 2021, Digital Guardian, the sole provider of DLP SaaS solutions for large and medium-sized businesses, was acquired by HelpSystems, LLC. Hence, such factors are expected to drive data loss prevention market growth in this region during the forecast period.
The COVID-19 outbreak in 2020 has severely affected the regional economy and enacted strict lockdown restrictions. Due to these restrictions, the pandemic has given rise to a work-from-home (WFH) culture across the region. These trends have resulted in the generation of large amounts of data, which requires DLP solutions to manage big data securely. Moreover, in 2021, the initiation of large-scale vaccination drives lifted the lockdown restrictions. Hence, the rising volume of data among different sectors across the region is expected to drive the demand for DLP solutions in the region during the forecast period.
The Data Loss Prevention Market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Data Loss Prevention Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The data loss prevention market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Data Loss Prevention Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 23.38% |
Market growth 2023-2027 |
USD 3,247.21 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
21.98 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 40% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Acronis International GmbH, Aurea Inc., Broadcom Inc., Check Point Software Technologies Ltd., Cisco Systems Inc., CoSoSys Srl, Dell Technologies Inc., Forcepoint LLC, Fortra LLC, GTB Technologies Inc., InfoWatch, McAfee LLC, Open Text Corp., Proofpoint Inc., SearchInform Ltd., Singapore Telecommunications Ltd., Somansa Technologies Inc., Spirion LLC, Trend Micro Inc., and Zecurion Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
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