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The digestive health supplements market size is estimated to grow at a CAGR of 7.12% between 2022 and 2027. The market size is forecast to increase by USD 7.86 billion. The growth of the market depends on several factors, including the growing awareness about digestive health, the rising aging population, and the availability of innovative products.
This digestive health supplements market report extensively covers market segmentation by distribution channel (offline and online), type (prebiotics, probiotics, digestive enzymes, and others), and geography (North America, Europe, Asia, and Rest of World (ROW)). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The growing awareness about digestive health is notably driving the market growth, although factors such as increasing pricing pressures may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing awareness about digestive health is the key factor driving the growth of the global gut health market. Consumers are becoming more aware of the importance of digestive health and its impact on overall health and well-being. Many health problems can result from poor digestive health, including digestive disorders, autoimmune diseases, and even mental health issues. As people seek all-natural ways to support their health, the demand for digestive supplements is on the rise. The global digestive health supplement market is largely driven by the growing awareness regarding digestive health and the impact of digestive health on overall health.
Probiotics, prebiotics, and digestive enzymes, amongst other organic ingredients that can improve gut health and treat digestive issues, are becoming popular among consumers as dietary supplements. Consumers are expected to prioritize their digestive health and opt for natural methods to enhance it. Henceforth, owing to the increase in awareness, the market in focus will grow during the forecast period.
The increasing popularity of probiotics and prebiotics is the primary trend in the global gut health market growth. The increasing importance of probiotics and prebiotics is a key trend in the global digestive supplement market. Probiotics are live microorganisms that are beneficial to the digestive system and gut health. Prebiotics, on the other hand, are hard-to-digest dietary fibers that contain good bacteria in the diet. Probiotics and prebiotics are popular in digestive supplements due to their ability to support a healthy gut microbiome and treat digestive problems such as bloating, gas, and constipation.
Furthermore, studies have demonstrated a connection between a healthy gut microbiome and more effective overall health, including immune function, mental health, and even weight management. As probiotics and prebiotics are known to support gut health, many consumers are seeking digestive health supplements which include these ingredients. Additionally, market players are investing in R&D to develop more specialized and effective probiotic and prebiotic compositions to treat digestive problems. Such factors are expected to drive the demand for the digestive health supplement market during the forecast period.
Increasing pricing pressures are a major challenge to the growth of the global gut health market. Lack of consumer awareness of the benefits of these supplements is one of the key issues in the global digestive health supplement market. These supplements are gaining momentum, but many consumers are unaware of the benefits of these supplements. Low awareness and low consumer awareness of spending money on premium products Therefore, demand may decrease.
Additionally, a lack of awareness can leave consumers unsure of which products are reliable and safe. Due to this, consumers may have less confidence in digestive health supplements and may decide not to use any digestive health supplement. Therefore, it is crucial for market participants to make investments in education and awareness campaigns to assist consumers in comprehending the advantages of these supplements. Hence, lack of awareness is a major challenge that can hinder the growth of the market in focus significantly during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Digestive Health Supplements Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amway Corp.: The company offers digestive health supplements such as Nutrilite digestive enzyme. Also, the company offers vitamin, mineral, and dietary supplements under the brand Nutrilite.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the offline segment will be significant during the forecast period. Offline distribution channel includes retail outlets, drug stores and pharmacies, and supermarkets. The offline distribution channel contributes to a more significant share of sales compared with online distribution channels. In developing countries such as India, China, and Brazil, consumers prefer to buy digestive health supplements from pharmacies or drug stores with prior consultation from healthcare practitioners or dieticians.
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The offline segment was valued at USD 12.18 billion in 2017 and continued to grow until 2021. In this segment, the developed countries such as the US, supermarkets, and hypermarkets such as Walgreens stores, Walmart, and Target are the most visited stores to buy various supplements, including digestive health supplements. Suitable planogram design and appropriate product visibility in these stores are fueling the sales of digestive health supplements and contributing to the market share of the offline segment.
Furthermore, multilevel marketing (MLM) and direct selling of digestive health supplements by vendors have increased product penetration in the market. This structure helps vendors to reduce fixed costs like workforce, distribution, logistics, and warehousing costs, which leads to higher profit margins. MLM structure as a business model is expected to grow during the forecast period under retail sales channels and will contribute to the increase in market share of the offline distribution channel segment. Moreover, the offline distribution channel segment is expected to witness augmented demand hence driving the growth of the global weight loss supplement market during the forecast period.
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North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, the digestive health supplement market is expanding significantly as more people anticipate all-natural ways to support their digestive health. In order to prevent chronic diseases such as obesity, diabetes, and heart disease, the government of North America has been promoting digestive health supplements. Such factors will increase the market growth during the forecast period.
In 2020, the outbreak of COVID-19 affected most countries in North America, especially the US. It had a negative impact on the growth of the digestive health supplement market in North America. However, in 2021, business and industrial activities resumed with the relaxation of stringent lockdown restrictions due to the availability of COVID-19 vaccines and the large-scale vaccination drives carried out by the governments of several countries, such as the US, Canada, and Mexico. The relaxation of such restrictions encouraged people to go for health checkups and treatments, which revived the growth of the regional digestive health supplement market.
The digestive health supplements market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global digestive health supplement market as a part of the global pharmaceuticals market within the overall healthcare industry. The parent global pharmaceuticals market covers products and companies engaged in the R&D or production of generic drugs, non-generic drugs, and veterinary drugs. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Digestive Health Supplements Market Scope |
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Report Coverage |
Details |
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Page number |
153 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.12% |
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Market growth 2023-2027 |
USD 7.86 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
6.47 |
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Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
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Performing market contribution |
North America at 39% |
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Key countries |
US, UK, Germany, China, and Japan |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amway Corp., Bayer AG, Danone SA, FRISKA LLC, GNC Holdings LLC, Hamari Chemicals Ltd., HealthForce SuperFoods Inc., Herbalife International of America Inc., Koninklijke DSM NV, Lonza Group Ltd., Nestle SA, Novozymes AS, NOW Health Group Inc., Organic India, PanTheryx Inc., Pfizer Inc., Twinlab Consolidated Corp., Unilever PLC, Zenwise LLC, and Haleon Plc |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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