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The digital marketing courses market size is estimated to grow at a CAGR of 13.31% between 2022 and 2027 and the size of the market is forecast to increase by USD 1,798.61 million. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by Courses (academic courses and certification courses), Channel (online and offline), and Geography (Europe, North America, APAC, South America, and the middle east and Africa). This report also includes an in-depth analysis of drivers, trends, and challenges.
Increasing adoption of digital media and digital marketing is the key factor driving the growth of the market. Digital platforms such as Facebook and LinkedIn have become essential in today's digitally connected world. As such, businesses are increasingly opting for digital marketing tools and techniques that add value to their products. Various companies have turned to social campaigns on digital platforms such as Facebook, YouTube, and Twitter to increase their digital advertising spend. Furthermore, corporate companies are also raising their training of employees in the field of digital marketing. Hence, these factors are expected to fuel the global digital marketing courses market during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Alphabet Inc.: The company offers digital marketing courses such as Fundamentals of digital marketing, Get a business online, Make sure customers find you online, Connect with customers over mobile, and Promote a business with online advertising.
The digital marketing courses market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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The digital marketing courses market in Europe is expected to experience rapid growth with 34% of the global market share during the forecast period. Organizations invest in different forms of advertising to segment audiences based on data management and cross-device environments. They are focusing on social marketing, inbound marketing, and web analytics to grow their customer base and visibility. In the current scenario, more than half of European companies have integrated their inbound marketing processes into the mainstream.
Moreover, digital marketing courses are popular because they focus on improving the productivity and efficiency of companies. These courses play a key role in applying digital marketing concepts throughout the organization, thereby minimizing costs associated with customer service expenditure and hardware integration. These courses also help to improve online branding through reduced redesign costs. Digital marketing courses are typically offered in classroom and online formats in the region. Hence, due to the rising demand for digital marketing courses, the regional digital marketing courses market is expected to grow remarkably during the forecast period.
The market share growth by the academic courses segment will be significant during the forecast period. The academic course on digital marketing deals with integrated marketing and communications, including marketing campaign planning and strategy, digital display advertising, consumer behavior, and social media communications. The curriculum and duration for a digital marketing degree vary from university to university.
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The academic courses segment shows a gradual increase in the market share of USD 727.62 million in 2017 and continue to grow by 2021. Academic courses in digital marketing are typically full-time courses lasting from ten months to three years. Various universities offer undergraduate, graduate, diploma, and postgraduate degrees in digital marketing to their students. In addition, colleges such as the London School of Business and Finance have also started providing short 4-day marketing courses that include the concepts of digital marketing, web analytics, and other marketing-related courses. Hence, these factors will raise the global digital marketing courses market during the forecast period.
Our researchers analyzed the data with 2022 as the base year and the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increasing demand from emerging countries is the primary trend in the global digital marketing courses market. Organizations in emerging markets are choosing digital marketing courses for their employees to get higher ROI from their marketing campaigns. Therefore, in order to profit from the market, many providers are offering customized courses for digital marketing. These players mainly provide learning solutions such as online learning, virtual learning, and social learning, along with traditional classroom-based learning.
Moreover, many manufacturing and service-oriented multinational organizations are increasing their presence in APAC and MEA by expanding in countries such as India, UAE, and China. The expansion of the corporate sector in these countries has also created a need for employees and potential candidates to acquire digital marketing skills and qualifications. Hence, this growing demand will drive the growth of the global digital marketing courses market during the forecast period.
The advent of open-source materials and courses is the major challenge for the growth of the global digital marketing courses market. These free sources refer to various course materials and MOOCs that provide digital marketing concepts, techniques, and tools that are free for learners to use, which negatively impacts the revenue of digital marketing course providers. There are various companies and websites that offer free digital marketing courses. edX is one such company.
Moreover, this course is an online course with modules covering Introduction to digital marketing, search marketing, search advertising, display advertising, mobile advertising, social marketing, analytics, and video advertising, making it one of the more comprehensive courses for beginners. Thus, market players such as Udemy also provide open online courses in digital marketing, which will impede the growth of the global digital marketing courses market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Digital Marketing Courses Market Customer Landscape
The outbreak of COVID-19 hampered the economic growth of the region in 2020. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of educational market activities. Moreover, with the global layoffs by multinational companies such as Google, Meta, and more, employees are focusing on enhancing their skills, which raised the demand for digital marketing courses in Europe. Due to the high prevalence of digital marketing in the region, the market will grow during the forecast period.
The digital marketing courses market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Digital Marketing Courses Market Scope |
|
Report Coverage |
Details |
Page number |
159 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.31% |
Market growth 2023-2027 |
USD 1,798.61 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
12.13 |
Regional analysis |
Europe, North America, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 34% |
Key countries |
US, Canada, China, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Alphabet Inc., Amazon.com Inc., Brainstation Inc., Chegg Inc., ClickMinded LLC, Coursera Inc., Digital Marketing Institute Ltd., HubSpot Inc., JobPrepped, Manipal Academy of Higher Education, Meta Platforms Inc., Microsoft Corp., NIIT Ltd., Reliablesoft.Net, Semrush Holdings Inc., Simplilearn, Think and Learn Pvt. Ltd., Udacity Inc., and Udemy Inc. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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