Global Digital Publishing Market by Type and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR40619

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The digital publishing market has the potential to grow by USD 65.31 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 12.66%.

This report provides extensive insights on segmentation by type (text content, video content, and audio content) and geography (APAC, North America, Europe, MEA, and South America). The digital publishing market report also offers information on several market vendors, including Adobe Inc., Alphabet Inc., Inc., Apple Inc., Comcast Corp., Georg von Holtzbrinck GmbH & Co. KG, Netflix Inc., RELX Plc, Thomson Reuters Corp., and Xerox Corp. among others.

What will the Digital Publishing Market Size be During the Forecast Period?

 Get Your FREE Sample Now! to Unlock the Digital Publishing Market Size for the Forecast Period and Other Important Statistics

Digital Publishing Market: Key Drivers and Trends

This digital publishing market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The mandate on cable TV digitization is notably driving the digital publishing market growth, although factors such as high subscription costs may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the digital publishing industry get your FREE report sample now.

Digital Publishing Market Driver

One of the key factors driving growth in the digital publishing market is the digitization of cable TV. Digitization provides transparency, which, in turn, has led to an increase in subscription revenues. In addition, digitization offers various benefits to the consumers, which include the availability of more channels with better quality and significantly improved viewing experience. With the digitization mandate, there has been an increase in set-top-boxes, thereby creating a demand for quality content and video-on-demand and streaming functionalities.

Digital Publishing Market Trend

The scope for varied players to enter the market is one of the key trends supporting the digital publishing market share growth. Vendors are looking to diversify their offerings and venture into new markets such as digital publishing. The boom in terms of adoption and growth of digital content across product segments, including video, audio, and text formats, is the primary reason for these vendors to enter the market. With vendors such as Amazon diversifying and venturing into the digitized content market, there is scope for other varied market players to enter into the low-capital digital publishing market. This trend is expected to intensify during the forecast period

Digital Publishing Market Challenge

The high subscription costs is a major challenge for the digital publishing market growth. Vendors such as Netflix have primarily targeted the high-income segment of the society, with premium shows and better-quality videos, at a higher subscription cost. However, the majority of the population is in the middle-class bracket, who may be reluctant in such paid formats of streaming. In a country where consumers are historically not used to paying for video content, a high subscription price will be affordable only for the elite segment. This is likely to negatively impact the digital VOD content segment in the market during the forecast period.

Parent Market Analysis

Technavio calculates the global digital publishing market based on combined revenue generated by manufacturers/providers of advertising; broadcasting; cable and satellite; movies and entertainment; and publishing. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

This digital publishing market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on market drivers, trends, and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Digital Publishing Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Adobe Inc.
  • Alphabet Inc.
  • Inc.
  • Apple Inc.
  • Comcast Corp.
  • Georg von Holtzbrinck GmbH & Co. KG
  • Netflix Inc.
  • RELX Plc
  • Thomson Reuters Corp.
  • Xerox Corp.


The digital publishing market is fragmented and the vendors are deploying growth strategies such as strategic partnerships to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

Product Insights and News

  • Adobe Inc. - In August 2020, the company partnered with NASSCOM FutureSkills to build experience design skills
  • Comcast Corp. - In November 2020, the company launched Xfinity home offering called self protection to prevent package theft
  • Apple Inc. - In November 2020, the company launched Xfinity home offering called self protection to prevent package theft

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the digital publishing market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Digital Publishing Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the digital publishing market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of publishing market includes the following core components:

  • Content development
  • Product development
  • Content formatting
  • Product design
  • Printing and binding
  • Outbound logistics
  • Marketing and sales
  • Support activities
  • Innovations

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Digital Publishing Market?

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41% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for digital publishing in APAC. Market growth in APAC will be faster than the growth of the market in other regions. 

The growing digital text market will facilitate the digital publishing market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

COVID Impact and Recovery Analysis

Hong Kong witnessed a 7% increase in the number of visits to news and information sites in January 2020 compared with that in December 2019 and another 15% increase in February 2020 compared with that in January 2020. In India, owing to the imposition of a nation-wide lockdown in March 2020, paid subscriptions on OTT video platforms grew to 29 million, a jump of 31% from March 2020 to July 2020. Thus, the COVID-19 pandemic has had a positive effect on the digital publishing market in APAC. The digital publishing market report has further insights to estimate the COVID recovery rate in all the regions. 

What are the Revenue-generating Type Segments in the Digital Publishing Market?

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The digital publishing market share growth by the text content segment will be significant during the forecast period. The text content segment will witness a steady increase during the forecast period. The global publishing market has adopted the digital platform to provide consumers with reading materials. 

Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the digital publishing market size.



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What are the Key Data Covered in this Digital Publishing Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive digital publishing market growth during the next five years
  • Precise estimation of the digital publishing market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the digital publishing industry across APAC, North America, Europe, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of digital publishing market vendors

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Digital Publishing Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 13%

Market growth 2021-2025

USD 65.31 billion

Market structure


YoY growth (%)


Regional analysis

APAC, North America, Europe, MEA, and South America

Performing market contribution

APAC at 41%

Key consumer countries

US, China, UK, India, France, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Adobe Inc., Alphabet Inc., Inc., Apple Inc., Bloomberg LP, Comcast Corp., Conde Nast, Dow Jones & Co. Inc., Georg von Holtzbrinck GmbH & Co. KG, Guardian News & Media Ltd., Leaf Group Ltd., Madison Avenue Publishing Inc., MARCOA Media LLC, Netflix Inc., RELX Plc, The New York Times Co., The Washington Post, Thomson Reuters Corp., White Falcon Publishing Solutions LLP, and Xerox Corp.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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1. Executive Summary                           

2. Market Landscape                             

                2.1 Market ecosystem             

                                Exhibit 01:  Parent market

                2.2 Market Characteristics      

                                Exhibit 02:  Market Characteristics

                2.3 Value chain analysis           

                                Exhibit 03:  Value Chain Analysis: Distillers and vintners market

                                2.3.1 Content Development

                                2.3.2 Product Development

                                2.3.3 Content Formatting

                                2.3.4 Product Design

                                2.3.5 Printing and Binding

                                2.3.6 Marketing and Sales

                                2.3.7 Outbound Logistics

                                2.3.8 Support Activities

                                2.3.9 Innovation

3. Market Sizing                       

                3.1 Market definition

                                Exhibit 04: Offerings of vendors included in the market definition

                3.2 Market segment analysis 

                                Exhibit 05:  Market segments

                3.3 Market size 2020 

                3.4 Market outlook: Forecast for 2020 - 2025 

                                Exhibit 06:  Global - Market size and forecast 2020 - 2025 ($ million)

                                Exhibit 07:  Global market - Year-over-year growth 2020 - 2025 (%)

4. Five Forces Analysis                          

                4.1 Five Forces Summary        

                                Exhibit 08: Five forces analysis 2020 & 2025

                4.2 Bargaining power of buyers           

                                Exhibit 09:  Bargaining power of buyers

                4.3 Bargaining power of suppliers       

                                Exhibit 10:  Bargaining power of suppliers

                4.4 Threat of new entrants    

                                Exhibit 11:  Threat of new entrants

                4.5 Threat of substitutes         

                                Exhibit 12:  Threat of substitutes

                4.6 Threat of rivalry   

                                Exhibit 13:  Threat of rivalry

                4.7 Market condition

                                Exhibit 14: Market condition - Five forces 2020

5. Market Segmentation by Type                     

                5.1 Market segments

                The segments covered in this chapter are:

  • Text content
  • Video content
  • Audio content

The two segments have been ranked based on their market share in 2020. The Text Content constituted the largest segment in 2020, while the smallest segment was Audio Comtent.

                                Exhibit 15: Type - Market share 2020-2025 (%)

                5.2 Comparison by  Type         

                                Exhibit 16: ​Comparison by  Type

                5.3 Text Content- Market size and forecast 2020-2025               

                                Exhibit 17:  Text Content - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 18:  Text Content - Year-over-year growth 2020-2025 (%)

                5.4 Video Content - Market size and forecast 2020-2025            

                                Exhibit 19: ​Video Content   - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 20:  Video Content - Year-over-year growth 2020-2025 (%)

                5.4 Audio Content - Market size and forecast 2020-2025            

                                Exhibit 21:  Audio Content   - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 22:  Audio Content - Year-over-year growth 2020-2025 (%)

                5.5 Market opportunity by Type          

                                Exhibit 23: ​Market opportunity by Type

6. Customer landscape                         

                                Exhibit 24: ​Customer landscape​

7. Geographic Landscape                     

                7.1 Geographic segmentation

                ​​The regions covered in the report are: 

  • APAC
  • North America
  • Europe
  • MEA
  • South America 

North america ranked first as the largest market globally, while MEA accounted for the smallest market share in 2020

                                Exhibit 25: ​Market share by geography 2020-2025 (%)

                7.2 Geographic comparison   

                                Exhibit 26: Geographic comparison

                7.3 APAC - Market size and forecast 2020-2025​             

                                Exhibit 27: ​APAC- Market size and forecast 2020-2025 ($ million)​

                                Exhibit 28:  APAC - Year-over-year growth 2020-2025 (%)

                7.4 North America - Market size and forecast 2020-2025           

                                Exhibit 29: ​ North America - Market size and forecast 2020-2025 ($ million)

                                Exhibit 30: ​ North America - Year-over-year growth 2020-2025 (%)

                7.5 Europe - Market size and forecast 2020-2025         

                                Exhibit 31: Europe - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 32: Europe- Year-over-year growth 2020-2025 (%)

                7.6 MEA - Market size and forecast 2020-2025               

                                Exhibit 33: MEA - Market size and forecast 2020-2025 ($ million)​

                                Exhibit 34: MEA - Year-over-year growth 2020-2025 (%)

                7.7 South America - Market size and forecast 2020-2025          

                                Exhibit 35: South America- Market size and forecast 2020-2025 ($ million)

                                Exhibit 36: South America - Year-over-year growth 2020-2025 (%)

                7.8 Key leading countries        

                                Exhibit 37: Key leading countries

                7.9 Market opportunity by geography

                                Exhibit 38: Market opportunity by geography ($ million)

8. Drivers, Challenges, and Trends                   

                8.1 ​Market drivers     

                                8.1.1    Increase in Internet penetration and speed

                                8.1.2    Digitization of paperback books

                                8.1.3    Mandate on cable TV digitization

                                8.1.4    Strategic partnerships among various vendors

                                8.1.5    New markets for digital text

                8.2 Market challenges              

                                8.2.1 High subscription costs

                                8.2.2    Privacy and cybersecurity issues

                                8.2.3    Piracy-related challenges

                                8.2.4    Large number of intermediaries

                                Exhibit 39: Impact of drivers and challenges

                8.3 Market trends      

                                8.3.1 Scope for varied players to enter the market

                                8.3.2    Proliferation of mobile applications

                                8.3.3    Collaboration with network providers

                                8.3.4    Adoption of OTT standards

9. Vendor Landscape                             

                9.1 Overview

                                Exhibit 40: Vendor landscape

                9.2 Landscape disruption        

The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025. 

                                Exhibit 41: ​Landscape disruption​

                                Exhibit 42: Industry risks

10. Vendor Analysis               

                10.1 Vendors covered              

                                Exhibit 43: Vendors covered

                10.2 Market positioning of vendors    

                                Exhibit 44: ​Market positioning of vendors​

10.3  Adobe Inc.

                                Exhibit 45:  Adobe Inc. - Overview

                                Exhibit 46:  Adobe Inc. - Business segments

                                Exhibit 47: Adobe Inc. - Key news

                                Exhibit 48:  Adobe Inc. - Key offerings

                                Exhibit 49:  Adobe Inc. - Segment focus

                10.4  Alphabet Inc.    

                                Exhibit 50:  Alphabet Inc. - Overview

                                Exhibit 51:  Alphabet Inc. - Business segments

                                Exhibit 52: Alphabet Inc. - Key news

                                Exhibit 53:  Alphabet Inc. - Key offerings

                                Exhibit 54:  Alphabet Inc. - Segment focus

                10.5 Inc.

                                Exhibit 55: Inc. - Overview

                                Exhibit 56: Inc. - Business segments

                                Exhibit 57: Inc. - Key news

                                Exhibit 58: Inc. - Key offerings

                                Exhibit 59: Inc. - Segment focus

                10.6  Apple Inc.

                                Exhibit 60:  Apple Inc. - Overview

                                Exhibit 61:  Apple Inc. - Business segments

                                Exhibit 62: Apple Inc. - Key news

                                Exhibit 63:  Apple Inc. - Key offerings

                                Exhibit 64:  Apple Inc. - Segment focus

                10.7  Comcast Corp.  

                                Exhibit 65:  Comcast Corp. - Overview

                                Exhibit 66:  Comcast Corp. - Business segments

                                Exhibit 67: Comcast Corp. - Key news

                                Exhibit 68:  Comcast Corp. - Key offerings

                                Exhibit 69:  Comcast Corp. - Segment focus

                10.8  Georg von Holtzbrinck GmbH & Co. KG  

                                Exhibit 70:  Georg von Holtzbrinck GmbH & Co. KG - Overview

                                Exhibit 71:  Georg von Holtzbrinck GmbH & Co. KG – Product segments

                                Exhibit 72:  Georg von Holtzbrinck GmbH & Co. KG - Key offerings

                10.9  Netflix Inc.         

                                Exhibit 73:  Netflix Inc. - Overview

                                Exhibit 74:  Netflix Inc. - Business segments

                                Exhibit 75:  Netflix Inc. - Key offerings

                10.10 RELX Plc             

                                Exhibit 76:  RELX Plc - Overview

                                Exhibit 77:  RELX Plc - Business segments

                                Exhibit 78:  RELX Plc- Key news

                                Exhibit 79:  RELX Plc - Key offerings

                                Exhibit 80:  RELX Plc - Segment focus

                10.11 Thomson Reuters Corp.              

                                Exhibit 81:  Thomson Reuters Corp. - Overview

                                Exhibit 82:  Thomson Reuters Corp. - Business segments

                                Exhibit 83: Thomson Reuters Corp. - Key news

                                Exhibit 84:  Thomson Reuters Corp. - Key offerings

                                Exhibit 85:  Thomson Reuters Corp. - Segment focus

                10.12 Xerox Corp.      

                                Exhibit 86:  Xerox Corp. - Overview

                                Exhibit 87:  Xerox Corp. - Business segments

                                Exhibit 88:  Xerox Corp. - Key offerings

11. Appendix                            

                11.1 Scope of the report         

                                11.1.1 ​​​​Market definition

                                11.1.2 ​​​​Objectives

                                11.1.3 ​​​​Notes and caveats

                11.2 Currency conversion rates for US$            

                                Exhibit 89: ​Currency conversion rates for US$​

                11.3 Research Methodology 

                                Exhibit 90: ​Research Methodology

                                Exhibit 91: Validation techniques employed for market sizing​

                                Exhibit 92: ​​Information sources

                11.4 List of abbreviations        

                                Exhibit 93: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The digital publishing market growth will increase by $51.89 billion during 2021-2025.
The digital publishing market is expected to grow at a CAGR of 11.59% during 2021-2025.
Technavio has segmented the digital publishing market by type (Text content, Video content, and Audio content) and geographic (APAC, North America, Europe, MEA, and South America).
Adobe Inc., Alphabet Inc., Inc., Apple Inc., Comcast Corp., Netflix Inc., RELX Plc, Thomson Reuters Corp., Georg von Holtzbrinck GmbH & Co. KG, Xerox Corp. are a few of the key vendors in the digital publishing market.
APAC will register the highest growth rate of 41.65% among the other regions. Therefore, the digital publishing market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the digital publishing market growth are:
  • Mandate on cable TV digitization
  • Scope for varied players to enter the market
The digital publishing market vendors should focus on grabbing business opportunities from the text content segment as it accounted for the largest market share in the base year.
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