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The global disposable incontinence products market size is estimated to grow by USD 3 billion between 2021 to 2026 accelerating at a CAGR of 4.6%.
This disposable incontinence products market report extensively covers market segmentation by Product (protective incontinence garments, urinary catheters, and urinary bags) and Geography (North America, Europe, Asia, and Rest of World (ROW)). It also includes an in-depth analysis of drivers, trends, and challenges.
Factors such as the growing prevalence of physical and medical conditions leading to urinary incontinence, expansion of cost-effective products through new launches, and expansion of business through strategic partnerships are driving the driving the market growth.
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In 2020, COVID-19 hurt the North American market, leading to layoffs and closures of urology units, causing a decline in disposable incontinence products market growth. Manufacturing of these products also stopped due to the focus on making essential supplies for COVID-19 patients. However, in the second half of 2020, vendors started offering products online, leading to market growth. In 2021, with vaccination campaigns and healthcare units reopening, demand for incontinence-related treatments increased, driving up demand for disposable incontinence products in North America. This is expected to significantly develop the market during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Urinary incontinence is common in older adults, especially women, due to weakened pelvic and bladder muscles. The prevalence of elderly populations in developed and developing countries will increase demand for disposable incontinence products. However, middle-aged adults may also experience urinary incontinence due to factors such as neurological disorders, pregnancy, childbirth, and menopause. During pregnancy, childbirth, and menopause, the muscles and nerves involved in bladder control can weaken, increasing the likelihood of urinary incontinence. This is expected to drive growth in the market during the forecast period.
To meet increasing demand and remain competitive, vendors are introducing innovative products, such as superabsorbent fiber technology and non-chemical options, for disposable incontinence products. For example, magnetic pantyliners absorb odors more effectively, and non-chlorine bleached pantyliners are gentler on the skin. Innovations have also led to more comfortable products, such as adult diapers with improved fluid absorption and retention. New designs, including those that can be worn like underwear, are expected to drive growth in the global disposable incontinence products market. In June 2021, Ontex introduced a smart solution with a printed sensor and transmitter to determine saturation levels and the risk of leakage. Such innovations are expected to accelerate market growth during the forecast period.
Disposable incontinence products, like adult diapers, require various raw materials, including fluff pulp, superabsorbent polymer, and polypropylene polymer, to name a few. The use of petroleum-based raw materials, such as polyethylene plastic, also affects the manufacturing cost of these products. Fluctuations in petroleum prices affect the transportation costs of raw materials and final products, increasing the cost of the end product. However, vendors cannot increase the price of the end product as the market is highly competitive, leading to reduced profit margins for vendors. Fluctuating fuel prices in OPEC countries further add to the challenge. The procurement of raw materials is also challenging, with added costs and supplier constraints, which can negatively impact the global disposable incontinence products market's expansion during the forecast period.
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Firstquality- The company offers hard seltzers such as Pure Pirana lemon, rasberry and orange flavours.
The report also includes detailed analyses of the competitive landscape of the market and information about prominent and key market vendors, including:
Technavio’s report consists of a holistic analysis of the key development Analysis, development stage, key market players, their marketing strategies, and powerful innovations to help any client gain a competitive edge.
The disposable incontinence products market share growth in the protective incontinence garments segment will be significant during the forecast period. Protective incontinence garments encompass disposable underwear, disposable panty shields, disposable diapers, and other garments meant to collect urine by avoiding the unintentional release of the urinary bladder content. In 2021, the protective incontinence garments segment was the largest and fastest-growing segment of the global disposable incontinence products market. The growing geriatric population suffering from certain medical conditions such as severe incontinence, diarrhea, mobility impairment, or dementia, coupled with rising urbanization and increasing awareness of health and hygiene conditions, is driving the growth of the protective incontinence garments segment of the market in focus.
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35% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for the disposable incontinence products market in North America. Market growth in this region will be slower than the growth in other regions.
The growing prevalence of physical and medical conditions leading to urinary incontinence will facilitate the disposable incontinence products market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
Disposable Incontinence Products Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.6% |
Market growth 2022-2026 |
USD 3 billion |
Market structure |
Fragmented |
YoY growth (%) |
4.2 |
Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
Performing market contribution |
North America at 35% |
Key consumer countries |
US, Canada, Germany, Italy, China, and Japan |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
ABENA AS, Ahlstrom Munksjo Oyj, Asahi Kasei Corp., Berry Global Group Inc., Cardinal Health Inc., ConvaTec Group Plc, Domtar Corp., First Quality Enterprises Inc., Fujian Time and Tianhe Industrial Co. Ltd., Gottlieb Binder GmbH and Co. KG, Kimberly Clark Corp., Koch Industries Inc., Kyna Healthcare Pvt. Ltd., Medline Industries LP, New Yifa Group, Oji Holdings Corp., Ontex BV, Paul Hartmann AG, and Unicharm Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Product
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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