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The e-book market size is forecast to increase by USD 12.40 billion at a CAGR of 10.08% between 2023 and 2028. The report includes historic market data from 2018 - 2022.
The growth of the market hinges on several critical factors. Firstly, the increasing benefits and enhanced reader engagement offered by e-books play a pivotal role. This includes features such as interactive content, multimedia elements, and personalized reading experiences. Secondly, the rising adoption of online local language translation modules within e-books has expanded their accessibility and appeal to diverse audiences worldwide. Finally, the proliferation of smart devices and applications has significantly contributed to the market's expansion. These devices provide seamless access to e-books, making reading more convenient and engaging for users. Together, these trends underscore a promising future for the e-book industry, with technology-driven innovations driving sustained growth and market reach. This report also includes an in-depth market growth analysis, market trends and analysis, and market forecasting of forecast and historic.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Amazon.com Inc: The company offers E-books through their eBook reader Kindle.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
North America is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio's analysts have provided extensive insight into market forecasting, detailing the regional trends and drivers influencing the market's trajectory throughout the forecast years.
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The market in North America emphasizes significantly on making content interactive and compatible with the exam-oriented approach prevalent in classrooms. In addition, the US and Canada are the largest contributors to the growth of the regional e-book market. Moreover, several institutions are adopting the BYOD policy in the US, which enables students to embrace digital literacy while reducing the financial disbursement of institutions. In addition, several eBook vendors based in the region, such as Cengage and McGraw-Hill Education, are also exploring options to magnify the accessibility and delivery of course content. Furthermore, the benefits of e-books include better accessibility, lower costs, and better student engagement through interactive content. In addition, government initiatives are encouraging the adoption of advanced technologies in schools and libraries to enrich the learning experience of students. Hence, such factors are driving the market growth in APAC during the forecast period.
The market is experiencing rapid segmentation driven by Technical development in Reading devices and their numerous Advantages. The widespread adoption of smartphones has further accelerated this trend, with features like Multilingual features enhancing accessibility. E-book libraries and Online services provide a low-cost alternative for readers, while E-lending options contribute to sustainability amid Environmental protection campaigns emphasizing Saving trees. However, challenges such as IP infringement cases and Copyright violations require vigilance from Content providers and Major book publishers. Platforms like the Internet Archive and initiatives like the Open Library project are reshaping the landscape while addressing Overall reader engagement. The coexistence of Bookstores and E-book sales platforms offers Convenient delivery of content in both Physical books and Electronic Devices. The increasing prevalence of Portable devices has led to the Digitization of books, offering Accessibility over the internet and a Real-time experience for readers. The Digital format of e-books continues to influence the market, providing an Immersive learning experience and showcasing the profound impact of technology on the reading industry.
Moreover, the consumer e-book segment is estimated to witness significant growth during the forecast period. Consumer e-books comprise adult fiction and other fiction genres, and consumer e-books are mainly bought by individual end-users. In addition, the demand for fiction books is growing due to the evolving reading habits of individuals. In addition, the compelling fictional stories being published have been helping this genre gain popularity among readers.
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The consumer e-book segment was the largest segment and was valued at USD 7.35 billion in 2018. Moreover, young adult literature has also gained considerable significance among readers over the last few years. In addition, revenues generated from the sales of e-books in European countries, including Germany, Italy, the Netherlands, and Belgium, are mainly from the sales of fiction e-books. Furthermore, fiction is often broadly classified into two categories, namely literary fiction and commercial fiction. In addition, commercial fiction pertains to books from genres such as science fiction, thriller, romantic, teen fiction, and young adult books. Hence, such factors are fuelling the growth of this segment which in turn drives the market during the forecast period.
The market is propelled by Technical development in Reading devices, offering numerous Advantages like portability and accessibility. The widespread adoption of smartphones has expanded access to e-books, with features like Multilingual support enhancing user experience. E-lending and Online services provide a low-cost alternative, supporting Environmental protection campaigns by Saving trees. However, challenges like IP infringement cases and Copyright violations persist, impacting Content providers and Major book publishers. Despite challenges, the market continues to thrive, driven by Convenient delivery, Digital formats, and the Influence of technology on Immersive learning experiences. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic e-book market growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising adoption of online local language translation modules in e-books is notably driving the market. The localization of content and online local language translations in the global market is gaining importance, as countries across the globe have several native languages. In addition, consumers in the region prefer buying e-books that they can relate to and comprehend well.
Therefore, e-books are increasingly being translated into languages most spoken across the world other than English. In addition, publishers are considering the online translation of e-books in various local languages as an added advantage to their businesses. Furthermore, this will not only improve the accessibility and distribution of books to a wider target end-user but also help them to cut costs and improve content mobility. Hence, such factors are driving the market during the forecast period.
The rising popularity of online education and digital literacy is an emerging trend in the market. Rapid digitization and the increasing availability of mobile devices, such as tablets, smartphones, and iPads, among students, have proliferated the growth of online education. In addition, smartphones have penetrated the market considerably in the last few years, with most customers using them for multiple purposes.
Moreover, the education sector is leveraging the benefits offered by these devices to provide quality education to students. In addition, with the increasing purchasing power of parents, students are likely to own one or more mobile devices and use them for various educational and recreational purposes. Furthermore, this has encouraged educators in the country to rely on blended learning models in modern classrooms, offering the curriculum in an amalgamation of face-to-face and online instruction. Hence, such factors are driving the market during the forecast period.
The growing number of privacy breaches is a major challenge hindering the market. The companies or publishers present in the global e-book market have been threatened by the increasing surge in copyright infringement. In addition, with the rising penetration of the Internet, piracy and illegal file sharing have become a threat to the growth of the global e-book market.
Moreover, online piracy has resulted in large losses in revenue for many publishing houses. In addition, according to data from the Authors Guild (US), USD 300 million in publisher's income is lost annually as a result of online piracy. Egypt's publishers lose USD 16.8 million annually due to online piracy, as per the data published by the Egyptian Publishers Union. Furthermore, some of the main factors leading to e-book piracy are easy access to the Internet and the presence of different software to download books for free. Hence, such factors are hindering the market during the forecast period.
The market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Customer Landscape
The market analysis and report forecasts of market expansion by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
The market is experiencing a surge in demand globally, driven by the Actual book industry's shift towards digital formats. The traditional delivery method is gradually being replaced by the Worldwide adoption of e-books, driven by factors such as environmental concerns over Paper use and the convenience offered by Online retailers. Major publishers like Penguin Random House and HarperCollins are embracing this trend, offering their titles in both Hard copies and e-book formats.
Moreover, one of the notable market trends is the increasing fragility of hard copies, leading to concerns over Shipping delays and waste. Despite the High cost associated with digital editions, the Conversion of comic books by publishers like Marvel and initiatives by organizations like the American Library Association (ALA) are driving adoption. The Influence of technology is evident in the market, with e-books catering to Millennial and Generation Z readers who prefer Systems that support Digital education. The availability of the Latest hardware further enhances the reading experience, offering access to a wide range of Educational content in digital formats. Overall, the e-book market continues to evolve, reflecting the changing landscape of reading habits and technological advancements.
Market Scope |
|
Report Coverage |
Details |
Page number |
170 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.08% |
Market Growth 2024-2028 |
USD 12.40 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
9.11 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 45% |
Key countries |
US, Canada, China, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Amazon.com Inc., Apple Inc., Barnes and Noble Booksellers Inc., Beacon Press, Bertelsmann SE and Co. KGaA, Blurb Inc., Cengage Learning Holdings II Inc., Georg von Holtzbrinck GmbH and Co. KG, Hachette Livre, Harper Collins Publishers, John Wiley and Sons Inc., Kensington publishing Corp., Lulu Press Inc., Manning Publications Co., McGraw Hill LLC, Pearson Plc, Rakuten Kobo Inc., Simon and Schuster Inc., Smashwords Inc., and Springer Verlag GmbH |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and condition analysis for the market projection period. |
Customization purview |
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