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Educational Toys Market by Product, Age, and Geography - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 141
  • SKU: IRTNTR44275
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The educational toys market share is expected to increase by USD 28.40 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 14%.

This educational toys market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers educational toys market segmentations by product (academic toys, cognitive toys, motor skills toys, and other toys), age (0-4 years, 4-8 years, and above 8 years), and geography (APAC, North America, Europe, South America, and MEA). The educational toys market report also offers information on several market vendors, including Engino.net Ltd., Johnco Productions Pty Ltd., Learning Resources Ltd., LEGO System AS, Mattel Inc., Melissa & Doug LLC, MindWare Inc., Pegasus Toykraft Pvt. Ltd., Ravensburger Group, and VTech Holdings Ltd. among others.

What will the Educational Toys Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Educational Toys Market Size for the Forecast Period and Other Important Statistics

 

Educational Toys Market: Key Drivers, Trends, and Challenges

The increasing demand for smart toys is notably driving the educational toys market growth, although factors such as threats from counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the educational toys industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Educational Toys Market Driver

The increasing demand for smart toys is one of the key drivers supporting the educational toys market growth. The advent of AI-based smart toys contributes to the growth of the market. Companies offer various smart toys that improve not only the cognitive skills of the student but also their academic skills and motor skills of the students. For example, Mattel's Fisher-Price Think and Learn Code-a-Pillar toy, along with LEGO System AS s BOOST building set, enables the students to develop a code for a toy that interacts with them. Therefore, more customers are opting for smart toys. However, smart toys are more expensive when compared with traditional toys. Hence, with the growing competition among vendors and increased adoption of smart toys, traditional educational toys vendors are increasingly offering toys at a lower price, thereby driving the market.

Key Educational Toys Market Trend

The rise in green toys is a key trend impacting the global educational toys market growth. Considering the various safety and security issues related to raw materials in the educational toys industry, many parents, educators, and vendors are increasingly opting for eco-friendly educational toys, generally called green toys. Manufacturers are increasingly opting for sustainable product development, as these products cause less harm to the environment. The continuous shift in the consumer mindset toward eco-friendly educational toys is one of the major factors driving the eco-friendly educational toys in the market. As a result, vendors across regions are continuously shifting from manufacturing traditional toys to more eco-friendly toys. As a result of the steady growth in the global eco-friendly educational toys market, many startups are increasingly entering the global educational toys market. Luke's Toy Factory is another startup that offers eco-friendly educational toys. These advances in green toys will most likely drive the market during the forecast period. 

Key Educational Toys Market Challenge

One of the major challenges hindering the growth of the market is the increase in the number of counterfeit and fake products in the market. Counterfeit educational toys, though they are cheaper compared with the original educational toys, are unsafe and non-compliant with various regulatory and standard policies set forth by toy associations and governments worldwide on various safety measures associated with the use of such products. Continuous growth and the advent of counterfeit products hinder the growth of the market. Competition among the retailers and resellers increases due to low product differentiation, and therefore, companies need to continuously innovate, conceptualize, and formulate licensing agreements, create new content, and stock the latest designs. Therefore, many market vendors suffer at the hands of prominent vendors in the market, which are able to successfully secure official licensing deals.

This educational toys market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global toys and games market as a part of the global leisure products industry within the global household durables market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the educational toys market during the forecast period.

Who are the Major Educational Toys Market Vendors?

The report analyzes the global leisure products industry within the global household durables market’s competitive landscape and offers information on several market vendors, including:

 

  • Engino.net Ltd.
  • Johnco Productions Pty Ltd.
  • Learning Resources Ltd.
  • LEGO System AS
  • Mattel Inc.
  • Melissa & Doug LLC
  • MindWare Inc.
  • Pegasus Toykraft Pvt. Ltd.
  • Ravensburger Group
  • VTech Holdings Ltd.

 

This statistical study of the educational toys market encompasses successful business strategies deployed by the key vendors. The educational toys market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Mattel Inc. - Key news News type Description Product launches In February 2021, Mattel and Milestone introduced a variety of different versions of Hot Wheels Unleashed globally.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The educational toys market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Educational Toys Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the educational toys market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global leisure products industry within the global household durables market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Service
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Educational Toys Market?

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36% of the market’s growth will originate from APAC during the forecast period. China is the key market for educational toys market in APAC. Market growth in this region will be slower than the growth of the market in other regions.

Improved demographic environment and a significant rise in the purchasing power of the parents are the major factors driving the market which will facilitate the educational toys market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The COVID-19 outbreak affected more than 90,217 lives in China and around 1,24,85,509 lives in India as of April 5, 2021. The outbreak of COVID-19 led to the closure of schools in various countries, owing to encouraging parents to opt for educational toys for their children is likely to boost the demand for educational toys in APAC during the forecast period. However, the market in the region faces a huge challenge from counterfeit products that are operational in domestic markets. The declining number of toy exports in countries such as India from China, due to stringent norms, will hinder the growth of the market in the region. 

What are the Revenue-generating Product Segments in the Educational Toys Market?

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The educational toys market share growth by the academic toys segment will be significant during the forecast period. Increasing technological advances in the market have brought about innovative changes in educational toys, with a higher emphasis on visual technologies and the incorporation of AI into academic educational toys. Furthermore, increasing parent and student interest in early education caters to the growth of the market, with many vendors increasingly offering science and math toy kits in the market.

This report provides an accurate prediction of the contribution of all the segments to the growth of the educational toys market size and actionable market insights on post COVID-19 impact on each segment.

 

Educational Toys Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 14%

Market growth 2021-2025

$ 28.40 billion

Market structure

Fragmented

YoY growth (%)

11.42

Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 36%

Key consumer countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Engino.net Ltd., Johnco Productions Pty Ltd., Learning Resources Ltd., LEGO System AS, Mattel Inc., Melissa & Doug LLC, MindWare Inc., Pegasus Toykraft Pvt. Ltd., Ravensburger Group, and VTech Holdings Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Educational Toys Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive educational toys market growth during the next five years
  • Precise estimation of the educational toys market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the educational toys industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of educational toys market vendors

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Read More Read Less

1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis: Leisure products market

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Academic toys - Market size and forecast 2020-2025
      • Exhibit 17: Academic toys - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: Academic toys - Year-over-year growth 2020-2025 (%)
    • 5.4 Cognitive toys - Market size and forecast 2020-2025
      • Exhibit 19: Cognitive toys - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: Cognitive toys - Year-over-year growth 2020-2025 (%)
    • 5.5 Motor skills toys - Market size and forecast 2020-2025
      • Exhibit 21: Motor skills toys - Market size and forecast 2020-2025 ($ million)
      • Exhibit 22: Motor skills toys - Year-over-year growth 2020-2025 (%)
    • 5.6 Other toys - Market size and forecast 2020-2025
      • Exhibit 23: Other toys - Market size and forecast 2020-2025 ($ million)
      • Exhibit 24: Other toys - Year-over-year growth 2020-2025 (%)
    • 5.7 Market opportunity by Product
      • Exhibit 25: Market opportunity by Product

    6 Market Segmentation by Age

    • 6.1 Market segments
      • 6.2 Comparison by Age
        • 6.3 0-4 years - Market size and forecast 2020-2025
          • Exhibit 28: 0-4 years - Market size and forecast 2020-2025 ($ million)
          • Exhibit 29: 0-4 years - Year-over-year growth 2020-2025 (%)
        • 6.4 4-8 years - Market size and forecast 2020-2025
          • Exhibit 30: 4-8 years - Market size and forecast 2020-2025 ($ million)
          • Exhibit 31: 4-8 years - Year-over-year growth 2020-2025 (%)
        • 6.5 Above 8 years - Market size and forecast 2020-2025
          • Exhibit 32: Above 8 years - Market size and forecast 2020-2025 ($ million)
          • Exhibit 33: Above 8 years - Year-over-year growth 2020-2025 (%)
        • 6.6 Market opportunity by Age
          • Exhibit 34: Market opportunity by Age

        7 Customer landscape

        8 Geographic Landscape

        • 8.1 Geographic segmentation
          • Exhibit 36: Market share by geography 2020-2025 (%)
        • 8.2 Geographic comparison
          • Exhibit 37: Geographic comparison
        • 8.3 APAC - Market size and forecast 2020-2025
          • Exhibit 38: APAC - Market size and forecast 2020-2025 ($ million)
          • Exhibit 39: APAC - Year-over-year growth 2020-2025 (%)
        • 8.4 North America - Market size and forecast 2020-2025
          • Exhibit 40: North America - Market size and forecast 2020-2025 ($ million)
          • Exhibit 41: North America - Year-over-year growth 2020-2025 (%)
        • 8.5 Europe - Market size and forecast 2020-2025
          • Exhibit 42: Europe - Market size and forecast 2020-2025 ($ million)
          • Exhibit 43: Europe - Year-over-year growth 2020-2025 (%)
        • 8.6 South America - Market size and forecast 2020-2025
          • Exhibit 44: South America - Market size and forecast 2020-2025 ($ million)
          • Exhibit 45: South America - Year-over-year growth 2020-2025 (%)
        • 8.7 MEA - Market size and forecast 2020-2025
          • Exhibit 46: MEA - Market size and forecast 2020-2025 ($ million)
          • Exhibit 47: MEA - Year-over-year growth 2020-2025 (%)
        • 8.8 Key leading countries
          • Exhibit 48: Key leading countries
        • 8.9 Market opportunity by geography
          • Exhibit 49: Market opportunity by geography

        9 Drivers, Challenges, and Trends

        • 9.1 Market drivers
          • 9.2 Market challenges
            • Exhibit 50: Impact of drivers and challenges
          • 9.3 Market trends

            10 Vendor Landscape

            • 10.1 Vendor landscape
              • Exhibit 51: Vendor landscape
            • 10.2 Landscape disruption
              • Exhibit 52: Landscape disruption
              • Exhibit 53: Industry risks

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 54: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 55: Market positioning of vendors
            • 11.3 Engino.net Ltd.
              • Exhibit 56: Engino.net Ltd. - Overview
              • Exhibit 57: Engino.net Ltd. - Product and service
              • Exhibit 58: Engino.net Ltd. - Key offerings
            • 11.4 Johnco Productions Pty Ltd.
              • Exhibit 59: Johnco Productions Pty Ltd. - Overview
              • Exhibit 60: Johnco Productions Pty Ltd. - Product and service
              • Exhibit 61: Johnco Productions Pty Ltd. - Key offerings
            • 11.5 Learning Resources Ltd.
              • Exhibit 62: Learning Resources Ltd. - Overview
              • Exhibit 63: Learning Resources Ltd. - Product and service
              • Exhibit 64: Learning Resources Ltd. - Key offerings
            • 11.6 LEGO System AS
              • Exhibit 65: LEGO System AS - Overview
              • Exhibit 66: LEGO System AS - Product and service
              • Exhibit 67: LEGO System AS - Key offerings
            • 11.7 Mattel Inc.
              • Exhibit 68: Mattel Inc. - Overview
              • Exhibit 69: Mattel Inc. - Business segments
              • Exhibit 70: Mattel Inc. - Key news
              • Exhibit 71: Mattel Inc. - Key offerings
              • Exhibit 72: Mattel Inc. - Segment focus
            • 11.8 Melissa & Doug LLC
              • Exhibit 73: Melissa & Doug LLC - Overview
              • Exhibit 74: Melissa & Doug LLC - Product and service
              • Exhibit 75: Melissa & Doug LLC - Key news
              • Exhibit 76: Melissa & Doug LLC - Key offerings
            • 11.9 MindWare Inc.
              • Exhibit 77: MindWare Inc. - Overview
              • Exhibit 78: MindWare Inc. - Product and service
              • Exhibit 79: MindWare Inc. - Key offerings
            • 11.10 Pegasus Toykraft Pvt. Ltd.
              • Exhibit 80: Pegasus Toykraft Pvt. Ltd. - Overview
              • Exhibit 81: Pegasus Toykraft Pvt. Ltd. - Product and service
              • Exhibit 82: Pegasus Toykraft Pvt. Ltd. - Key offerings
            • 11.11 Ravensburger Group
              • Exhibit 83: Ravensburger Group - Overview
              • Exhibit 84: Ravensburger Group - Product and service
              • Exhibit 85: Ravensburger Group - Key offerings
            • 11.12 VTech Holdings Ltd.
              • Exhibit 86: VTech Holdings Ltd. - Overview
              • Exhibit 87: VTech Holdings Ltd. - Business segments
              • Exhibit 88: VTech Holdings Ltd. - Key news
              • Exhibit 89: VTech Holdings Ltd. - Key offerings
              • Exhibit 90: VTech Holdings Ltd. - Segment focus

            12 Appendix

            • 12.1 Scope of the report
              • 12.2 Currency conversion rates for US$
                • Exhibit 91: Currency conversion rates for US$
              • 12.3 Research methodology
                • Exhibit 92: Research Methodology
                • Exhibit 93: Validation techniques employed for market sizing
                • Exhibit 94: Information sources
              • 12.4 List of abbreviations
                • Exhibit 95: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              The educational toys market market growth will increase by $$ 28.40 bn during 2022-2025.
              The educational toys market market is expected to grow at a CAGR of 14.25% during 2022-2025.
              Technavio has segmented the educational toys market market by product (Academic toys, Cognitive toys, Motor skills toys, and Other toys) ,geography (APAC, North America, Europe, South America, and MEA) , and geographic (APAC, North America, Europe, South America, and MEA).
              Engino.net Ltd., Johnco Productions Pty Ltd., Learning Resources Ltd., LEGO System AS, Mattel Inc., Melissa & Doug LLC, MindWare Inc., Pegasus Toykraft Pvt. Ltd., Ravensburger Group, VTech Holdings Ltd. are a few of the key vendors in the educational toys market market.
              APAC will register the highest growth rate of 36% among the other regions. Therefore, the educational toys market market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the educational toys market market growth are:
              • Increasing demand for smart toys
              • Rise in green toys
              The educational toys market market vendors should focus on grabbing business opportunities from the academic toys segment as it accounted for the largest market share in the base year.
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