Educational Toys Market by Product, Age, and Geography - Forecast and Analysis 2021-2025

  • Published: Apr 2021
  • Pages: 120
  • SKU: IRTNTR44275

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The educational toys market has the potential to grow by USD 28.40 billion during 2021-2025, and the market’s growth momentum will accelerate at a CAGR of 14.25%.

This educational toys market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (academic toys, cognitive toys, motor skills toys, and other toys), age (0-4 years, 4-8 years, and Above 8 years), and geography (APAC, North America, Europe, South America, and MEA). The educational toys market report also offers information on several market vendors, including Ltd., Johnco Productions Pty Ltd., Learning Resources Ltd., LEGO System AS, Mattel Inc., Melissa & Doug LLC, MindWare Inc., Pegasus Toykraft Pvt. Ltd., Ravensburger Group, and VTech Holdings Ltd. among others.

What will the Educational Toys Market Size be in 2021?


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Educational Toys Market: Key Drivers and Trends

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The increasing demand for smart toys is notably driving the educational toys market growth, although factors such as threat from counterfeit products may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the educational toys industry get your FREE report sample now.

  • The introduction of digital toys and internet-connected devices in the early education sector, as well as the childcare sector, will drive the educational toys market growth during the forecast period.
  • Smart toys equipped with artificial intelligence are also significantly contributing to the growth of the market.
  • Mishka AI has started offering interactive plush bears in the market.
  • Owing to the rising competition among the vendors and the growing adoption of smart toys, traditional vendors are selling toys at a reduced price, driving market growth.
  • Considering the various safety and security issues related to raw materials in the educational toys industry, many parents, educators, and vendors are increasingly opting for eco-friendly educational toys, generally called green toys.
  • The continuous shift in the consumer mindset toward green educational toys is one of the major factors driving the eco-friendly educational toys in the market.
  • Such educational toys market trends will drive market growth. 

This educational toys market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Educational Toys Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • Ltd.
  • Johnco Productions Pty Ltd.
  • Learning Resources Ltd.
  • LEGO System AS
  • Mattel Inc.
  • Melissa & Doug LLC
  • MindWare Inc.
  • Pegasus Toykraft Pvt. Ltd.
  • Ravensburger Group
  • VTech Holdings Ltd.


The educational toys market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the educational toys market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Educational Toys Market?


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36% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for educational toys in APAC. Market growth in this region will be slower than the growth of the market in South America and MEA.

The economic development in the region will facilitate the educational toys market growth in APAC over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Product Segments in the Educational Toys Market?


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Academic toys mainly consist of STEM-based toys, along with other kits that correspond to language learning. Moreover, increasing technological advances in the market have brought about innovative changes in the educational toys, with a higher emphasis on visual technologies and the incorporation of AI into academic educational toys. These technologically advanced educational toys will drive the academic segment during the forecast period.

Besides the above-mentioned factors, the outbreak of the COVID-19 pandemic impacted educational services negatively in 2020. Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the educational toys market size.



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What are the Key Factors Covered in this Educational Toys Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive educational toys market growth during the next five years
  • Precise estimation of the educational toys market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the educational toys industry across APAC, North America, Europe, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of educational toys market vendors

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The educational toys market growth will increase by $24303.16 million during 2019-2024.
The educational toys market is expected to grow at a CAGR of 15.02% during 2019-2024.
Technavio has segmented the educational toys market by product (Academic toys, Cognitive toys, Motor skills toys, and Other toys) ,other1 (0-4 years, 4-8 years, and Above 8 years) , and geographic (APAC, North America, Europe, South America, and MEA). Ltd., Hasbro Inc., Johnco Productions Pty Ltd., Learning Resources Ltd., LEGO System AS, Mattel Inc., Melissa & Doug LLC, MindWare Inc., Ravensburger AG, VTech Holdings Ltd. are a few of the key vendors in the educational toys market.
APAC will register the highest growth rate of 35.52% among the other regions. Therefore, the educational toys market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the educational toys market growth are:
  • Increasing demand for smart toys
  • Rise in green toys
The educational toys market vendors should focus on grabbing business opportunities from the academic toys segment as it accounted for the largest market share in the base year.
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