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The Global Educational Toys Market size is estimated to grow by USD 16,043.98 million accelerating at a CAGR of 8.7% between 2022 and 2027.
Science, Technology, Engineering, and Mathematics (STEM) toys drive the market, benefiting vendors, schools, and parents seeking hands-on learning for students. With the rise in STEM jobs and student interest, the demand grows. Toys can be mass-market (e.g., Lego) or specialty (e.g., interactive STEM kits). They enhance cognitive skills, logic, collaboration, and problem-solving. Games like Rush Hour and Robot Turtles develop pattern recognition and programming abilities. Construction kits, like SnapCircuits and littleBits, cater to imagination and motor skills. Innovative teaching methods increase the need for STEM toys, especially for ages 4-8 and above. This drives the global educational toys market.
This educational toys market research report extensively covers market segmentation by age group (0-4 years, 4-8 years, and above 8 years), product (academic toys, cognitive toys, motor skill toys, and other toys), and geography (APAC, North America, Europe, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing number of investments in the learning and educational toys market is notably driving the market growth. The well-established educational toys markets in North America and Europe recognize the importance of incorporating such toys into a child's learning environment. Game-based learning helps children develop social, cognitive, and academic skills.
Consequently, organizations are investing in early childhood development through educational toys. For example, the Caplan Foundation for Early Childhood offers funding for innovative curricula and research in the design of imaginative play material. This seed funding has led to an increase in startups offering educational toys and services, which is expected to drive growth in the global educational toys market during the forecast period.
The emergence of 3D printing in toy manufacturing is a major trend in the learning and educational toys market. Using 3D printers, students, parents, and educators can design unique toys. 3D printers not only enable design creativity but also simplify the manufacturing process of making toys, thereby lowering the manufacturing costs associated with educational toys. Toymakers can also make multiple versions of the same design with better materials, ergonomics, and features with 3D printing, as the revision process is easier.
In addition, 3D printing reduces prototyping time and offers significant cost savings on molds required for multiple design iterations. 3D-printed prototype toys can easily help determine the cost of the material and process required to develop the toy. Also, many established vendors such as Mattel have launched entry-level and hobbyist-grade 3D printers as educational tools and toys for kids in the higher age group. These advances in 3D printed educational toys are most likely to drive the global educational toys market during the forecast period.
The high cost of manufacturing is the major challenge impeding the learning and educational toys market growth. The educational toys industry relies on various intermediaries in the supply chain, including raw material procurement, distributors, and retailers. Safety is a critical factor that impacts consumer purchasing decisions, as these toys are in contact with young children. However, using safe raw materials and the right manufacturing processes can increase production costs, making locally produced, low-quality toys more affordable.
Fluctuations in raw material prices and other disruptions can also cause high inventory costs. To mitigate these risks, companies price their products higher, resulting in a higher return on investment. Additionally, the incorporation of advanced technologies like augmented and virtual reality in educational toys raises their prices, hindering the educational toys market growth.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Educational Toys Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the learning and educational toys market.
CocoMoco Kids - The company offers educational toys such as Animals in a tin boxes as its key offering under educational toys. The company offers educational games for kids. Some of the major products offered by the company include inventor kits, robotics kits, and STEM kits.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The educational toys market share growth by the 0-4 years segment will be significant during the forecast period. Children in this age group are still at a young age and are beginning to understand the environment. As a result, they are generally kept under the supervision of an adult, daycares, or babysitters. In addition, children in this age group start developing their motor skills. As a result, parents generally opt for educational toys consisting of cognitive toys and motor skills toys, along with constructional toys that enhance motor skills as well as emotional and social skills.
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The 0-4 years segment was valued at USD 14,076.85 million in 2017 and continued to grow until 2021. Manufacturers must delicately work on the manufacturing of toys to avoid any structural imbalances on the surface of the toy, such as sharp edges, as children of this age are prone to chewing on objects, thereby physically hurting themselves. Manufacturers should also take care that the toys offered are non-breakable and washable.
Most of the educational toys offered for children in this age group are bright-colored, as they are attracted to bright colors. This age group is the major contributor to the growth of the overall market, as the major demand for educational toys arises from this segment. Furthermore, to increase the child's socialization and interaction skills, parents opt for skill toys such as activity sets, model cars, and other cognitive games. Such factors will boost the growth of this segment in the learning and educational toys market during the forecast period.
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APAC is projected to contribute 40% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the learning and educational toys market during the forecast period.
The educational toys market in APAC is expected to record rapid growth during the forecast period. Countries such as China, India, Malaysia, and Australia significantly contribute to the growth of the market. An improved demographic environment and a significant rise in the purchasing power of parents are the major factors driving the market. The younger, middle-class population, along with a cultural parenting shift from traditional education to educational playtime, is growing in the region.
In addition, increasing emphasis on improving the academic skills of students in various subjects from an early age has become one of the major trends that contribute to the rising popularity of educational toys in APAC. Furthermore, to capitalize on the market, various international vendors have started entering the market. These companies experience higher demand and an incremental growth rate in APAC.
The outbreak of COVID-19 negatively affected the regional market in 2020. However, in 2021, with the lifting of lockdowns in most countries in the region, the regional market recovered due to the introduction of vaccinations and the reopening of educational institutes. In APAC, a higher emphasis is provided on academic toys for training hand-eye coordination, learning new words and pronunciation, and stimulating logical thinking. In addition, parents buy different types of toys to stimulate children's cognitive development. As a result, parents and schools are increasingly opting for smart and interactive educational toys. Such factors will boost the growth of the regional market during the forecast period.
The educational toys market research report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by age group (0-4 years, 4-8 years, and above 8 years), product (academic toys, cognitive toys, motor skill toys, and other toys), and geography (APAC, North America, Europe, Middle East and Africa, and South America).
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Educational Toys Market Scope |
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Report Coverage |
Details |
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Page number |
164 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.7% |
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Market growth 2023-2027 |
USD 16,043.98 million |
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Market structure |
Fragmented |
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YoY growth (%) |
7.65 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 40% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
All Star Learning Inc., CocoMoco Kids, Engino.net Ltd., Evollve Inc., Fat Brain Toys LLC., HABA USA, Johnco, Learning Resources Ltd., LEGO System AS, Little Genius Toys Pvt. Ltd., Mattel Inc., Melissa and Doug, Mishka AI, My Luxeve Pty Ltd., Oriental Trading Co., Pegasus for kids, Ravensburger AG, Sphero Inc., Technybirds, and VTech Holdings Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Age Group
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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