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The Frozen and Freeze Dried Pet Food Market is projected to increase by USD 2.47 billion from 2022 to 2027. The market is estimated to grow at a CAGR of 11.25% between 2022 and 2027. In 2017 the market size was valued at USD 2.44 billion.
This report extensively covers market segmentation by distribution channel (offline and online), animal type (dog, cat, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report consists of historic market data from 2017 to 2021.
Marketing campaigns and packaging innovations are driving market growth.
Marketing campaigns:
Currently, many vendors have started focusing on conducting integrated marketing communication using newspapers, magazines, and social media platforms such as YouTube and Facebook to increase the popularity of their frozen and freeze dried pet food offerings. Increasing preference for functional and fortified pet food. For instance, in September 2021, Merrick Pet Care announced the launch of the company's largest marketing campaign, centered around the theme that 'All dog foods are not the same,' extending that mindset to its cat food and dental treat products as well. Similarly, in June 2021, Mars, Inc. introduced a new advertising campaign promoting Pedigree's Small Dog pet food range in India. The new 15-second advertising campaign promotes the concept of feeding the right food to small dogs. This advertisement campaign has been conceptualized with the tagline 'Small dogs, live large.'
Packaging innovations:
Flexible pet food packaging (like stand pouches) is increasingly becoming popular for pet treats and as big bags of dog food. Flexible packaging for frozen and freeze dried pet food products is increasingly becoming the preferred choice for highly influential modern brands across the globe. Flexible frozen and freeze-dried pet food packaging, such as big bags for dog food and stand pouches for pet treats, is still a relatively new concept in the US. Conventionally, large boxes, flimsy sacks, and stiff canisters have all been used for packaging animal feed and related products. Flexible packaging has advanced due to recent advancements abroad, becoming the favored option for major contemporary companies worldwide.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
Innovation in frozen and freeze dried pet food packaging is a major trend in the market. Pet food is a rapidly growing food category that is important for the health of pets. Proper packaging is necessary to preserve the quality and prevent spoilage of pet food. Vendors are offering various variants of frozen and freeze dried pet food products in eye-catching packaging to attract consumers. This focus on attractive packaging and other packaging innovations is expected to increase the sales of frozen and freeze dried pet food products in the forecast period.
Increasing instances of pet allergies among pet owners is a major challenge hindering the market growth. Animals, including pets, can be carriers of harmful bacteria, such as Campylobacter jejuni, which can cause diseases like cryptosporidiosis in humans, especially children. Furred and feathered animals, such as cats and birds, can also cause allergies in humans, with proteins in their saliva and urine being the main culprits. Allergies to dogs or cats can cause abnormal reactions in the immune systems of sensitive individuals, resulting in symptoms like swelling, itching, redness, and coughing. Such allergies affect 15%-30% of people with asthma and allergic rhinitis. Individuals with weak immune systems are more susceptible to these allergies, and those with asthma are often advised not to keep pets at home. These factors can limit pet adoption and negatively impact the sales of pet care products, including frozen and freeze dried pet food, thereby hampering the growth of the global market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Frozen and Freeze Dried Pet Food Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Dogs are the most common pet among pet owners. They become familiar with human behavior and emotions and can understand words and interpret the tone of voice, gestures, and body language. Due to an increase in awareness of the health benefits of pet ownership, many consumers are adopting pets. Dogs are known to reduce anxiety, stress, and depression, ease loneliness, improve cardiovascular health, and encourage exercise. Children who take care of dogs tend to grow up more secure and active. Owing to the unique nutritional requirements of dogs, vendors are offering customized foods to cater to the specific individual dietary requirements of pet dogs. For instance, Nestle offers Just Right dog food under its Purina brand, which can be customized to a dog's specific nutritional requirements as per the details shared by the pet owners through an online questionnaire survey.
The market share growth by the offline segment will be significant during the forecast period. The offline channel includes supermarkets, departmental stores, retail stores, and specialized pet shops. Fresh meat, fresh fruit, dairy, deli products, baked goods, and other items are commonly found at offline stores.
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The offline segment was valued at USD 1.72 billion in 2017 and continued to grow until 2021. Canned and packaged food and numerous non-food items such as cookware, home cleansers, pharmaceutical products, and pet supplies have their own shelf space. A key advantage of buying from an offline store is that buyers are assured of product quality. Offline stores with experts allow buyers to acquire information about a product before purchase. Also, the presence of different brands under one roof helps buyers compare and check the products physically. This also helps to create awareness about the products. Therefore, the abovementioned factors will boost segment growth during the forecast period.
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North America is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America is expected to be the largest geographical segment of the global market during the forecast period. The growth of the market in North America is influenced by the large interest in pet ownership in countries like the US, Canada, and Mexico. Pet owners in countries such as the US are well-informed and scrutinize the quality and sourcing of the ingredients used in frozen and freeze-dried pet foods. As the pet humanization trend is also gaining traction, the demand for nutritional and premium pet food is increasing, which, in turn, is driving the value sales of the market in this region.
The US and Canada are the major markets for these products owing to the industrial capabilities that these countries have in terms of processing and production compared to other countries of the region. Furthermore, high ownership of pets, particularly dogs in the region, is a significant factor driving the market growth. In Canada, the demand for premium frozen and freeze-dried pet foods is increasing rapidly as pet owners are willing to spend more on their pets and seek high-quality products that can extend their longevity and improve their quality of life. In line with this, niche products like organic, natural, and "free-from" pet offerings are currently gaining popularity. The availability of these products has increased in the last few years. Hence, such factors will drive the growth of the regional market during the forecast period.
In 2020, COVID-19 affected the market in North American countries. However, the initiation of vaccination drives led to the restoration of the supply chain and the reopening of manufacturing units in the region, which stabilized the market growth in 2021. Moreover, key vendors in the market are focusing on alternative methods to introduce their products to potential customers, such as through online branding to increase their regional sales. Thus, all these factors will propel the growth of the market in North America during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and analyzes the latest trends and growth opportunities from 2017 to 2027.
Frozen And Freeze Dried Pet Food Market Scope |
|
Report Coverage |
Details |
Page number |
154 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 11.25% |
Market growth 2023-2027 |
USD 2,468.92 billion |
Market structure |
USD Fragmented |
YoY growth 2022-2023(%) |
9.31 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 38% |
Key countries |
US, China, India, UK, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bravo LLC, BrightPet Nutrition Group LLC, CanvasbackPets, Carnivora, Carnivore Meat Co. LLC, Champion Petfoods LP, Doggie Dabbas Pvt Ltd., Fresh Is Best, Grandma Lucys LLC, MiracleCorp Products, Natural Pet Food Group, Natures Diet, Natures Menu Ltd., Northwest Naturals Raw Pet Food, NRG Plus Ltd., Primal Pet Foods Inc., RAWZ Natural Pet Food, Stella and Chewys LLC, Steves Real Food, and Wisconsin Freeze Dried |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Animal Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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