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The game streaming market's growth momentum will accelerate at a CAGR of 9.15% and the market share will increase to USD 1.14 billion from 2021 to 2026. The market has experienced significant growth in recent years, driven by the increasing popularity of esports and the rise of live streaming platforms like Twitch and YouTube Gaming. Major players in the market include platforms such as Twitch, YouTube Gaming, Facebook Gaming, and Microsoft's Mixer (now integrated with Facebook Gaming).
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Game streaming allows gamers to showcase their gameplay, connect with audiences, and potentially earn income through subscriptions, donations, or sponsorships. Most gamers in North America have tried game streaming platforms. The number of paid subscribers on game streaming platforms is expected to exceed significantly over the years.
One of the key factors driving growth in the streaming games market is the increasing popularity of eSports tournaments. eSports tournaments are multiplayer video game competitions that are commonly played by professional gamers. eSports tournaments allow gamers to compete through online platforms. Hence, they remove constraints related to time and location. The large prize pools involved in such tournaments are also attracting many casual gamers to take up gaming as a profession.
Various enterprises are encouraged to venture into eSports to cater to the growing demand. The growing popularity of eSports and the rising number of professional gamers are estimated to increase the sales of gaming merchandise and accessories as well as video game software and hardware.
The growing popularity of gaming among women is a video games industry trend that is expected to have a positive impact in the coming years. In recent years, there has been a demographic shift in the gaming audience. The male population used to dominate the traditional video game industry. However, with the advent of mobile gaming, the number of female gamers has increased. Even though male players still dominate the market, a few of the biggest franchises of games, including League of Legends, Grand Theft Auto, and World of Warcraft, have been registering growth in women participants gamers over the last two years.
The increasing number of female gamers is estimated to augment the sales of gaming merchandise, software, and hardware. Such factors will drive the growth of the global market growth and trends during the forecast period.
The future prospects of the gaming streams market are teeming with potential and predictions that indicate a transformative shift in the gaming industry. As video game streaming becomes increasingly popular, the gaming market is witnessing a surge in live streaming industry platforms. With the rise of streaming video game content, the games streaming market is poised for substantial growth. Live games streaming's market is redefining the gaming industry landscape, creating new opportunities for video game marketing and games broadcast. As gaming's influence parallels that of traditional media, the streaming gaming sector could rival even Netflix's impact. The evolving dynamics foresee a robust and competitive video games market, emphasizing the enduring relevance of video live streaming in the live streaming market.
The effects of gaming on health will be a major challenge for the games streaming industry during the forecast period. Gaming addiction has become prevalent and this generally results in physical inactivity, which eventually exposes individuals to various health conditions such as carpal tunnel syndrome, headaches and migraines, and sleep disturbances. Chronic back pain has become widespread among students and young adults because they sit for long periods while gaming. Extensive gaming for long hours results in unhealthy eating patterns, which is primarily contributing to increased childhood obesity.
The rise in childhood obesity can be attributed to various reasons such as genetic factors, lack of physical activity, unhealthy eating patterns, hormonal problems, or a combination of these factors. Many gamers are restraining themselves from spending significant time on gaming, which, in turn, is limiting participation in video game streams. Thus, such factors will adversely affect the growth of the cloud gaming video streaming market.
Regulation and legal considerations play a pivotal role in the dynamic landscape of gaming streaming platforms like Twitch and YouTube Gaming. As these platforms experience unprecedented growth rates, the influx of streamers and viewership necessitates robust regulations. Issues surrounding subscriptions, monetization, and diverse features create intricate legal challenges. Different countries have distinct regulatory frameworks, impacting the streaming landscape, particularly in burgeoning markets like India. Platforms such as Mixer have faced regulatory scrutiny, highlighting the need for industry-wide compliance. As the gaming industry evolves, legal frameworks must adapt to safeguard the interests of streamers and users, ensuring the seamless continuation of games live streaming across diverse platforms.
This market trends and analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
The market growth analysis report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as focusing on launching new and more innovative games and in-app purchase facilities to compete in the market.
afreecatv.com - The company offers game live streaming to users to share their gaming experience to viewers, the streaming can be done through phone or computer.
afreecatv.com - Under the unified segment, the company offers game live broadcast, covering sports, variety shows, entertainment and other live broadcast content.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The market research and growth report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our market growth and forecasting report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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32% of the video streaming market's growth will originate from APAC during the forecast period. China and Japan are the key markets for game streaming in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The strong presence and penetration of major vendors will facilitate the market growth in APAC over the forecast period. This market forecasting report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
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The market share growth by the in-game advertising segment will be significant during the forecast period. The rising interest in social media and mobile gaming is expected to drive the growth of the in-game advertising segment during the forecast period. In-game advertisements are anticipated to have a stronger audio-visual effect, providing viewers with positive and enduring product impressions. Such factors will propel the growth of the in-game advertising segment during the forecast period.
Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.15% |
Market growth 2022-2026 |
USD 1.14 billion |
Market structure |
Fragmented |
YoY growth (%) |
7.95 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 32% |
Key consumer countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
AfreecaTV Corp., Akamai Technologies Inc., Alphabet Inc., Amazon.com Inc., Apple Inc., Bigo Technology, BoomTV Inc., Douyu Network Technology Co. Ltd., Genvid Holdings Inc., GosuGamers, Hatch Entertainment Oy, Meta Platforms Inc., Mobcrush Streaming Inc., Netflix Inc., NVIDIA Corp., Omlet Inc., Parsec Cloud Inc., Sliver VR Technologies Inc., Sony Group Corp., and Viki |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our market research report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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